Skip to content

Poster Paint

Fail

The top 5 brands take 99% of clicks, so Poster Paint is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£69K/yr81K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
68%top-5 click share · 6 brands · 39 sellers

Flapen Score

Poster Paint against its category

The dotted line is the Home & Garden average. Past it, Poster Paint is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Poster Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Poster Paint 81K times last year and spent an estimated £69K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
7.0%
Market size, estimated
£69Ka year
Peak month
November2.0× the quietest month
Top search term
poster paint44K searches a year

02 · Price

A sale here is worth £12.26.

Listings sell for £12.26 on average, from £3.31 to £26.87. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.26 that is £3K to £6K a year per listing.

Average price
£12.26under the $15 to $100 sweet spot
Price range
£3.31–£26.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #34 within Painting. It carries 7,471 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
88%
Out of stock, average day
1.9%
Average rank
#34in Painting
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,471per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Poster Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

39

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • scola37%
  • Baker Ross25%
  • CRAYOLA24%
  • Nicpro9%
  • Artecho4%
  • Crafts 4 ALL1%
  • Open — no brand owns it (0%)

Demand

Poster Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Poster Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • poster paint44K/yr
  • poster paints11K/yr
  • scola paint6K/yr
  • water based paint5K/yr
  • paint bottles5K/yr
  • ready mixed paint3K/yr
  • poster paint set3K/yr
  • ready mix paint3K/yr

Reviews and returns

What reviews say buyers love and hate about Poster Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color22%−0.07

They both look black

Colours not as advertised

whereas offering a different colour may have been better

Paint Quality17%−0.11

Paint damaged and spilled all over the box

Received paints bigger than I thought

all paint leaking out

Size-Overall13%−0.02

The bottles were smaller than expected

Small bottles

Small

Ease Of Cleaning6%−0.02

Not washable

Not washable at all

this is totally not enough for being considered as washable

Quality-Overall5%+0.87

I can't believe this is Crayola quality

Poor quality

Love

Color25%−0.07

Bright colours

Lovely colours

Colours are beautiful

Quality-Overall12%+0.87

Great quality, vibrant and easy to wash off

Excellent product

Good quality

Value For Money12%+1.77

Good price

Well worth it

Good value for money

Paint Quality12%−0.11

Good paint

Nice easy to use paints

Great pots of paint

Engraving/Paint/Sublimation7%+0.29

Great paint for young ones

Good paint

Great set of paints that my toddler daughter enjoys painting with

Return

0.4% Return rate 49% Fixable by listing

Paint Quality26%▅▆██▆█

Paint damaged and spilled all over the box

Received paints bigger than I thought

all paint leaking out

Color20%██▇▆▆▄

They both look black

Colours not as advertised

whereas offering a different colour may have been better

Size-Overall16%▄█▄▆▇▆

The bottles were smaller than expected

Small bottles

Small

Advertised Vs Actual Product10%▂▅██▃▇

Washable? Advertised as washable paint but this wasnt the case.

Value For Money6%▃▃▇▃█▁

A little bit expensive

Totally not worth the money

FAQ

Common Poster Paint questions

Answered from the same tracked data.