poster paint
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.26avg listing price — sweet spot $15–$100
Price range
Good£3.31–£26.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,470.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Market size
Bad£69K£69K/yr · 81K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, poster paint is a £69K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 38/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
poster paint market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £74K–£98K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 65%
- Out of stock
- 1.9%
- Avg brand age
- 49 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
39
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- scola37%
- Baker Ross25%
- CRAYOLA24%
- Nicpro9%
- Artecho4%
- Crafts 4 ALL1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Top poster paint search terms
- poster paint44K/yr
- poster paints11K/yr
- scola paint6K/yr
- water based paint5K/yr
- paint bottles5K/yr
- ready mixed paint3K/yr
- poster paint set3K/yr
- ready mix paint3K/yr
Top poster paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scola Artmix 600ml Bottles Ready Mix Craft Poster Paint Set 12 Assorted Colours
scola£21.274.5★386 rev
Baker Ross FN163 Primary Colours Ready Mixed Poster Paints - Pack of 6 600ml Bottles Art & Craft Paint
Baker Ross£11.024.5★164 rev
CRAYOLA Washable Project Paint Painting Supplies for Kids 6 Count
CRAYOLA£3.314.7★40,325 rev
CRAYOLA Washable Kids Paint Set 10 Ct Children Arts & Crafts Supplies Creative Gifts
CRAYOLA£7.184.8★20,822 rev
Scola Readymix Water Based Tempera Paint 6 Assorted Bright Colours 600ml Bottles Safe Non-Toxic Poster Paints Craft Projects Suitable for 3+
scola£12.224.6★2,880 rev
Newest
by launch date
Baker Ross FN505 Primary Colours Acrylic Paints - Pack of 6 Bottles 150ml Each Water Based Art Paint Shiny Gloss Finish
Baker Ross£8.3322 rev
Nicpro 12 Colors Washable Finger Paint Set (2 oz 60 ml) Non-Toxic & Baby Safe Paint for Hand and Feet Finger Painting Art Supplies for Kids Age 3+ Preschool Learning Gifts
Nicpro£12.19843 rev
Scola Readymix Water Based Tempera Paint 12 Pearlescent/Metallic Colours 300ml Bottles Safe Non-Toxic Poster Paints Craft Projects Suitable for 3+
scola£12.4711 rev
Baker Ross FN240 Pastel Ready Mixed Poster Paint Pack - Pack of 6 Bottles 150ml Assorted Colours Water Based Art Projects
Baker Ross£7.1720 rev
Baker Ross FN254 Pearlised Ready Mixed Poster Paint Pack - Pack of 6 Bottles 150ml Assorted Colours Poster Paint
Baker Ross£6.1289 rev
Trending
90-day click momentumNicpro 12 Colors Washable Finger Paint Set (2 oz 60 ml) Non-Toxic & Baby Safe Paint for Hand and Feet Finger Painting Art Supplies for Kids Age 3+ Preschool Learning Gifts
Nicpro£12.194.6★
Baker Ross FN240 Pastel Ready Mixed Poster Paint Pack - Pack of 6 Bottles 150ml Assorted Colours Water Based Art Projects
Baker Ross£7.174.3★
Scola Readymix Water Based Tempera Paint Assorted Colours 18 x 600ml Bottles Non-Toxic Poster Paints Craft Projects Suitable for 3+
scola£26.302.9★
Nicpro 18 Colors Large Washable Paint Set (8.4oz 250 ml) Acrylic Bulk Supplies Non Toxic Tempera Paint for Art Craft DIY Poster & Finger Paint School Home Classroom Party
Nicpro£26.874.6★
CRAYOLA Washable Project Paint Painting Supplies for Kids 6 Count
CRAYOLA£3.314.7★
What buyers say about poster paint
What buyers praise and complain about, mined from review topics.What buyers love
“Bright colours”
“Great quality, vibrant and easy to wash off”
“Good price”
“Good paint”
“Great paint for young ones”
“Easy to use”
“They clean off hands easily with soap and water, and I had no trouble washing them out of clothes or wiping them off surfaces like tables”
“Nice sized tubes”
“Good coverage”
“Great quality, vibrant and easy to wash off”
What buyers complain about
“They both look black”
“Paint damaged and spilled all over the box”
“The bottles were smaller than expected”
“Not washable”
“I can't believe this is Crayola quality”
“Washable? Advertised as washable paint but this wasnt the case.”
“is very thin”
“smelly”
“A little bit expensive”
“Not good coverage”
Top return reasons
Common questions
- Is poster paint profitable to sell on Amazon United Kingdom?
- The niche generates £69K/yr across 17 tracked products. 90-day search growth is -11.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the poster paint niche?
- 6 brands and 39 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in poster paint?
- Top complaints mined from reviews: Color, Paint Quality, Size-Overall. The return rate is 0.4%.
- When does demand for poster paint peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.
- What does it cost to enter the poster paint niche?
- Listings span £3.31–£26.87; the average listing price is £12.26 (sweet spot $15–$100). The average incumbent carries 7,471 reviews — the moat a new listing must climb.