Poster Paint
FailThe top 5 brands take 99% of clicks, so Poster Paint is a Fail.
- Flapen Score
- 38 / 100Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 5138
- Market size
- £69K/yr81K searches / yr
- 90-day growth
- -11.8%search demand this quarter
- Competition
- 68%top-5 click share · 6 brands · 39 sellers
Flapen Score
Poster Paint against its category
The dotted line is the Home & Garden average. Past it, Poster Paint is stronger. Inside it, weaker.
Market
The Poster Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Poster Paint 81K times last year and spent an estimated £69K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov. Flapen scores it 38 out of 100, a Fail.
01 · Demand
7.0% of searches ended in a purchase last week.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- -11.8%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £69Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- poster paint44K searches a year
02 · Price
A sale here is worth £12.26.
Listings sell for £12.26 on average, from £3.31 to £26.87. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.26 that is £3K to £6K a year per listing.
- Average price
- £12.26under the $15 to $100 sweet spot
- Price range
- £3.31–£26.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #34 within Painting. It carries 7,471 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 88%
- Out of stock, average day
- 1.9%
- Average rank
- #34in Painting
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,471per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Poster Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Scola Artmix 600ml Bottles Ready Mix Craft Poster Paint Set 12 Assorted Colours
- Price
- £21.27
- Rating
- 4.5/5
- Reviews
- 386
- Age
- 7y ago

Baker Ross FN163 Primary Colours Ready Mixed Poster Paints - Pack of 6 600ml Bottles Art & Craft Paint
- Price
- £11.02
- Rating
- 4.5/5
- Reviews
- 164
- Age
- 2y ago

CRAYOLA Washable Project Paint Painting Supplies for Kids 6 Count
- Price
- £3.31
- Rating
- 4.7/5
- Reviews
- 40,325
- Age
- 15y ago

CRAYOLA Washable Kids Paint Set 10 Ct Children Arts & Crafts Supplies Creative Gifts
- Price
- £7.18
- Rating
- 4.8/5
- Reviews
- 20,822
- Age
- 15y ago

Scola Readymix Water Based Tempera Paint 6 Assorted Bright Colours 600ml Bottles Safe Non-Toxic Poster Paints Craft Projects Suitable for 3+
- Price
- £12.22
- Rating
- 4.6/5
- Reviews
- 2,880
- Age
- 16y ago
Trending
90-day click momentum
Nicpro 12 Colors Washable Finger Paint Set (2 oz 60 ml) Non-Toxic & Baby Safe Paint for Hand and Feet Finger Painting Art Supplies for Kids Age 3+ Preschool Learning Gifts
- Price
- £12.19
- Rating
- 4.6/5
- Reviews
- 843
- Age
- 1y ago

Baker Ross FN240 Pastel Ready Mixed Poster Paint Pack - Pack of 6 Bottles 150ml Assorted Colours Water Based Art Projects
- Price
- £7.17
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 1y ago

Scola Readymix Water Based Tempera Paint Assorted Colours 18 x 600ml Bottles Non-Toxic Poster Paints Craft Projects Suitable for 3+
- Price
- £26.30
- Rating
- 2.9/5
- Reviews
- 2
- Age
- 2y ago

Nicpro 18 Colors Large Washable Paint Set (8.4oz 250 ml) Acrylic Bulk Supplies Non Toxic Tempera Paint for Art Craft DIY Poster & Finger Paint School Home Classroom Party
- Price
- £26.87
- Rating
- 4.6/5
- Reviews
- 843
- Age
- 2y ago

CRAYOLA Washable Project Paint Painting Supplies for Kids 6 Count
- Price
- £3.31
- Rating
- 4.7/5
- Reviews
- 40,325
- Age
- 15y ago
Newest
by launch date
Baker Ross FN505 Primary Colours Acrylic Paints - Pack of 6 Bottles 150ml Each Water Based Art Paint Shiny Gloss Finish
- Price
- £8.33
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 1y ago

Nicpro 12 Colors Washable Finger Paint Set (2 oz 60 ml) Non-Toxic & Baby Safe Paint for Hand and Feet Finger Painting Art Supplies for Kids Age 3+ Preschool Learning Gifts
- Price
- £12.19
- Rating
- 4.6/5
- Reviews
- 843
- Age
- 1y ago

Scola Readymix Water Based Tempera Paint 12 Pearlescent/Metallic Colours 300ml Bottles Safe Non-Toxic Poster Paints Craft Projects Suitable for 3+
- Price
- £12.47
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 1y ago

Baker Ross FN240 Pastel Ready Mixed Poster Paint Pack - Pack of 6 Bottles 150ml Assorted Colours Water Based Art Projects
- Price
- £7.17
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 1y ago

Baker Ross FN254 Pearlised Ready Mixed Poster Paint Pack - Pack of 6 Bottles 150ml Assorted Colours Poster Paint
- Price
- £6.12
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
39
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- scola37%
- Baker Ross25%
- CRAYOLA24%
- Nicpro9%
- Artecho4%
- Crafts 4 ALL1%
- Open — no brand owns it (0%)
Demand
Poster Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Search terms
Top Poster Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- poster paint44K/yr
- poster paints11K/yr
- scola paint6K/yr
- water based paint5K/yr
- paint bottles5K/yr
- ready mixed paint3K/yr
- poster paint set3K/yr
- ready mix paint3K/yr
Reviews and returns
What reviews say buyers love and hate about Poster Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They both look black
Colours not as advertised
whereas offering a different colour may have been better
Paint damaged and spilled all over the box
Received paints bigger than I thought
all paint leaking out
The bottles were smaller than expected
Small bottles
Small
Not washable
Not washable at all
this is totally not enough for being considered as washable
I can't believe this is Crayola quality
Poor quality
Love
Bright colours
Lovely colours
Colours are beautiful
Great quality, vibrant and easy to wash off
Excellent product
Good quality
Good price
Well worth it
Good value for money
Good paint
Nice easy to use paints
Great pots of paint
Great paint for young ones
Good paint
Great set of paints that my toddler daughter enjoys painting with
Return
0.4% Return rate 49% Fixable by listing
Paint damaged and spilled all over the box
Received paints bigger than I thought
all paint leaking out
They both look black
Colours not as advertised
whereas offering a different colour may have been better
The bottles were smaller than expected
Small bottles
Small
Washable? Advertised as washable paint but this wasnt the case.
A little bit expensive
Totally not worth the money
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Poster Paint questions
Answered from the same tracked data.









