Poster Paint
brand-locked demand (top 5 brands take 99% of clicks) — Poster Paint doesn't clear our bar today.
Flapen Score
Is Poster Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Poster Paint is a £69K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 38/100.
Poster Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.8% over the last 90 days and 7.0% of searches end in a purchase.
£69K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 17 products
Top Poster Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Scola Artmix 600ml Bottles Ready Mix Craft Poster Paint Set 12 Assorted Colours
- Price
- £21.27
- Rating
- 4.5/5
- Reviews
- 386
- Age
- 7y ago
Baker Ross FN163 Primary Colours Ready Mixed Poster Paints - Pack of 6 600ml Bottles Art & Craft Paint
- Price
- £11.02
- Rating
- 4.5/5
- Reviews
- 164
- Age
- 2y ago
CRAYOLA Washable Project Paint Painting Supplies for Kids 6 Count
- Price
- £3.31
- Rating
- 4.7/5
- Reviews
- 40,325
- Age
- 15y ago
CRAYOLA Washable Kids Paint Set 10 Ct Children Arts & Crafts Supplies Creative Gifts
- Price
- £7.18
- Rating
- 4.8/5
- Reviews
- 20,822
- Age
- 15y ago
Scola Readymix Water Based Tempera Paint 6 Assorted Bright Colours 600ml Bottles Safe Non-Toxic Poster Paints Craft Projects Suitable for 3+
- Price
- £12.22
- Rating
- 4.6/5
- Reviews
- 2,880
- Age
- 16y ago
Trending
90-day click momentum
Nicpro 12 Colors Washable Finger Paint Set (2 oz 60 ml) Non-Toxic & Baby Safe Paint for Hand and Feet Finger Painting Art Supplies for Kids Age 3+ Preschool Learning Gifts
- Price
- £12.19
- Rating
- 4.6/5
- Reviews
- 843
- Age
- 1y ago
Baker Ross FN240 Pastel Ready Mixed Poster Paint Pack - Pack of 6 Bottles 150ml Assorted Colours Water Based Art Projects
- Price
- £7.17
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 1y ago
Scola Readymix Water Based Tempera Paint Assorted Colours 18 x 600ml Bottles Non-Toxic Poster Paints Craft Projects Suitable for 3+
- Price
- £26.30
- Rating
- 2.9/5
- Reviews
- 2
- Age
- 2y ago
Nicpro 18 Colors Large Washable Paint Set (8.4oz 250 ml) Acrylic Bulk Supplies Non Toxic Tempera Paint for Art Craft DIY Poster & Finger Paint School Home Classroom Party
- Price
- £26.87
- Rating
- 4.6/5
- Reviews
- 843
- Age
- 2y ago
CRAYOLA Washable Project Paint Painting Supplies for Kids 6 Count
- Price
- £3.31
- Rating
- 4.7/5
- Reviews
- 40,325
- Age
- 15y ago
Newest
by launch date
Baker Ross FN505 Primary Colours Acrylic Paints - Pack of 6 Bottles 150ml Each Water Based Art Paint Shiny Gloss Finish
- Price
- £8.33
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 1y ago
Nicpro 12 Colors Washable Finger Paint Set (2 oz 60 ml) Non-Toxic & Baby Safe Paint for Hand and Feet Finger Painting Art Supplies for Kids Age 3+ Preschool Learning Gifts
- Price
- £12.19
- Rating
- 4.6/5
- Reviews
- 843
- Age
- 1y ago
Scola Readymix Water Based Tempera Paint 12 Pearlescent/Metallic Colours 300ml Bottles Safe Non-Toxic Poster Paints Craft Projects Suitable for 3+
- Price
- £12.47
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 1y ago
Baker Ross FN240 Pastel Ready Mixed Poster Paint Pack - Pack of 6 Bottles 150ml Assorted Colours Water Based Art Projects
- Price
- £7.17
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 1y ago
Baker Ross FN254 Pearlised Ready Mixed Poster Paint Pack - Pack of 6 Bottles 150ml Assorted Colours Poster Paint
- Price
- £6.12
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
39
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- scola37%
- Baker Ross25%
- CRAYOLA24%
- Nicpro9%
- Artecho4%
- Crafts 4 ALL1%
- Open — no brand owns it (0%)
Poster Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Top Poster Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- poster paint44K/yr
- poster paints11K/yr
- scola paint6K/yr
- water based paint5K/yr
- paint bottles5K/yr
- ready mixed paint3K/yr
- poster paint set3K/yr
- ready mix paint3K/yr
What reviews say buyers love and hate about Poster Paint
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Bright colours”
“Great quality, vibrant and easy to wash off”
“Good price”
“Good paint”
“Great paint for young ones”
What buyers complain about
74% of reviews“They both look black”
“Paint damaged and spilled all over the box”
“The bottles were smaller than expected”
“Not washable”
“I can't believe this is Crayola quality”
Poster Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
49%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Poster Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
