poster frame 61 x 91.5cm
Skip itSoft demand (-7.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good£14.10avg listing price — sweet spot $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Price range
Good£5.61–£24.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,758.86avg incumbent reviews — the moat a new listing must climb
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad£97K£97K/yr · 172K searches
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, poster frame 61 x 91.5cm is a £97K/yr Amazon United Kingdom market (172K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
poster frame 61 x 91.5cm market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £85K–£113K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #134
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
20
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
19%
- Amazon Basics38%
- DECORO24%
- MND Dealings6%
- MZ GOODS5%
- MCS5%
- OPFR4%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -7.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top poster frame 61 x 91.5cm search terms
- 36x24 inch poster frame18K/yr
- poster frame 61 x 91.5cm20K/yr
- 60 x 90 frame12K/yr
- large frames13K/yr
- 24x36 frame11K/yr
- 60x90cm frame11K/yr
- maxi poster frame10K/yr
- 24 x 36 inch poster frame12K/yr
- 61x91.5cm poster frame6K/yr
- large poster frames13K/yr
Top poster frame 61 x 91.5cm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Rectangular Wooden Poster/Picture Frame 61 cm x 91 cm Black
Amazon Basics£15.704.4★905 rev
DECORO 36x24inch (91.5x61) cm Black Photo Frame Black Wood Finish Maxi Poster Frame Picture Poster Frame Portrait and Landscape Display Picture Frames
DECORO£10.494.2★104 rev
New Premium Designed Maxi Frame 61x91.5cm-EtonWood 24 x 36 Inches Approx. Perfect for Wall Gallery Portrait Landscape Art Decor with Heavy Duty Backing and Shatter-Resistant Styrene (Black)
MND Dealings£14.864.3★192 rev
![MZ Goods Premium Black 60x90cm Poster Frame- Engineered Wood with Strong & Clear Perspex - Horizontal and Vertical Formats For Print/Photo/Wall Gallery [Black Picture Frame]](https://m.media-amazon.com/images/I/411sOk-7boL.jpg)
MZ Goods Premium Black 60x90cm Poster Frame- Engineered Wood with Strong & Clear Perspex - Horizontal and Vertical Formats For Print/Photo/Wall Gallery [Black Picture Frame]
MZ GOODS£13.934.4★56 rev
MCS Trendsetter 24x36 Poster Frame Black High-Gloss Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (2-Pack)
MCS£22.964.3★9,401 rev
Newest
by launch dateAmazon Basics Rectangular Wooden Poster/Picture Frame 61 cm x 91 cm Black
Amazon Basics£15.70905 rev
Black Poster Frame 24 X 36 inches Picture Frame
PHOTO IN FRAMEZ£10.316 rev
61 cm x 91.5 cm Black Maxi Poster Frame(36x24)
OPFR£12.4320 rev
Giftgarden 24 x 36 inch Poster Frame Black Aluminium 36 x 24 inch (61x91.5cm) Picture Frame for Wall-Mounted Horizontal or Vertical
Giftgarden£22.444,213 rev
upsimples 3 Pack A2 Picture Frame Black A2 Poster Photo Frame
upsimples£15.924,286 rev
Trending
90-day click momentumGiftgarden 24 x 36 inch Poster Frame Black Aluminium 36 x 24 inch (61x91.5cm) Picture Frame for Wall-Mounted Horizontal or Vertical
Giftgarden£22.444.3★
Alison Kingsgate Sleek BLACK Picture Frame for Photos & Posters - A3
Alison Kingsgate£6.454.4★
Black Poster Frame 24 X 36 inches Picture Frame
PHOTO IN FRAMEZ£10.313.7★
MCS Trendsetter 24x36 Poster Frame Black High-Gloss Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (2-Pack)
MCS£22.964.3★
upsimples 3 Pack A2 Picture Frame Black A2 Poster Photo Frame
upsimples£15.923.7★
What buyers say about poster frame 61 x 91.5cm
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful frame”
“Excellent quality”
“Good for the price”
“Bought Two, Good fit and perfect for price”
“Item as described”
“Easy to set up too”
“Lightweight”
“Easy to use”
“Quick to assemble and colour and wood grain look good”
“Nice thickness for what I wanted”
What buyers complain about
“Not the quality I was expecting”
“Rubbish frames”
“Little flimsy”
“Cheap, you pay for what get”
“they are very flimsy plastic”
“there is no way to easily hang it on the wall”
“Dont buy these items they are not fit for purpose”
“Cheap and thin”
“need to use glue”
“Paint chipped on frame after unwrapping”
Top return reasons
Common questions
- Is poster frame 61 x 91.5cm profitable to sell on Amazon United Kingdom?
- The niche generates £97K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the poster frame 61 x 91.5cm niche?
- 12 brands and 20 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in poster frame 61 x 91.5cm?
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Strength. The return rate is 0.9%.
- When does demand for poster frame 61 x 91.5cm peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the poster frame 61 x 91.5cm niche?
- Listings span £5.61–£24.52; the average listing price is £14.10 (sweet spot $15–$100). The average incumbent carries 2,759 reviews — the moat a new listing must climb.