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Poster Frame 61 X 91.5cm

Fail

Demand is soft, at -7.4% this quarter, so Poster Frame 61 X 91.5cm is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£97K/yr172K searches / yr
90-day growth
-7.4%search demand this quarter
Competition
70%top-5 click share · 12 brands · 20 sellers

Flapen Score

Poster Frame 61 X 91.5cm against its category

The dotted line is the Home & Garden average. Past it, Poster Frame 61 X 91.5cm is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Poster Frame 61 X 91.5cm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Poster Frame 61 X 91.5cm 172K times last year and spent an estimated £97K. The top 5 brands take 77% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
4.0%
Market size, estimated
£97Ka year
Peak month
December1.7× the quietest month
Top search term
36x24 inch poster frame18K searches a year

02 · Price

A sale here is worth £14.10.

Listings sell for £14.10 on average, from £5.61 to £24.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £14.10 that is £4K to £7K a year per listing.

Average price
£14.10under the $15 to $100 sweet spot
Price range
£5.61–£24.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #134 within Photo Albums, Frames & Accessories. It carries 2,759 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#134in Photo Albums, Frames & Accessories
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,759per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Poster Frame 61 X 91.5cm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

20

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

19%

  • Amazon Basics38%
  • DECORO24%
  • MND Dealings6%
  • MZ GOODS5%
  • MCS5%
  • OPFR4%

Demand

Poster Frame 61 X 91.5cm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Poster Frame 61 X 91.5cm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 36x24 inch poster frame18K/yr
  • poster frame 61 x 91.5cm20K/yr
  • 60 x 90 frame12K/yr
  • large frames13K/yr
  • 24x36 frame11K/yr
  • 60x90cm frame11K/yr
  • maxi poster frame10K/yr
  • 24 x 36 inch poster frame12K/yr
  • 61x91.5cm poster frame6K/yr
  • large poster frames13K/yr

Reviews and returns

What reviews say buyers love and hate about Poster Frame 61 X 91.5cm

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall27%−0.03

Not the quality I was expecting

Flimsy / poor quality

Not great quality

Frame Quality21%+1.80

Rubbish frames

never got a frame that worked

Cracked frame

Strength19%−0.28

Little flimsy

Not very strong

Very fragile

Value For Money4%+1.39

Cheap, you pay for what get

A little on the pricey side for just one

you have yourself a royal waste of money

Material Quality3%−0.07

they are very flimsy plastic

Material is poor

poor material choice

Love

Frame Quality38%+1.80

Beautiful frame

Excellent frame

Lovely frame, seems sturdy enough

Quality-Overall19%−0.03

Excellent quality

Great product

Excellence

Value For Money17%+1.39

Good for the price

Great deal

Excellent Value

Size-Overall5%+0.38

Bought Two, Good fit and perfect for price

Easy to fit poster

A0 size ordered which was perfect

Advertised Vs Actual Product3%+0.78

Item as described

Exactly what I needed

Just what I wanted

Return

0.9% Return rate 25% Fixable by listing

Frame Quality56%█▇▇█▇█

Rubbish frames

never got a frame that worked

Cracked frame

Size-Overall23%▇█▇▆▇▆

Dont buy these items they are not fit for purpose

Short on size by half a cm

is every so slightly too big for purpose

Defective Material/Parts6%▆▆▇█▆▇
Quality-Overall3%▄▆▅▅▇█

Not the quality I was expecting

Flimsy / poor quality

Not great quality

Strength1%▃█▅▃▆▅

Little flimsy

Not very strong

Very fragile

FAQ

Common Poster Frame 61 X 91.5cm questions

Answered from the same tracked data.