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Poster Frame

Fail

Shoppers spend an estimated $36K a year here, so Poster Frame is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£36K/yr169K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
73%top-5 click share · 10 brands · 19 sellers

Flapen Score

Poster Frame against its category

The dotted line is the Home & Garden average. Past it, Poster Frame is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Poster Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Poster Frame 169K times last year and spent an estimated £36K. The top 5 brands take 79% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
1.8%
Market size, estimated
£36Ka year
Peak month
November2.6× the quietest month
Top search term
poster frame127K searches a year

02 · Price

A sale here is worth £11.37.

Listings sell for £11.37 on average, from £5.61 to £15.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.37 that is £1K to £3K a year per listing.

Average price
£11.37under the $15 to $100 sweet spot
Price range
£5.61–£15.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #23 within Photo Albums, Frames & Accessories. It carries 1,386 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
75%
Out of stock, average day
0.4%
Average rank
#23in Photo Albums, Frames & Accessories
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,386per listing
Listings tracked
12

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Poster Frame products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£14K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

19

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

13%

  • Amazon Basics42%
  • Hampton Frames10%
  • DECORO9%
  • pf+a9%
  • Hiyzaun8%
  • Tinkeps8%
  • Open — no brand owns it (4 brands, 13%)

Demand

Poster Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Poster Frame search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • poster frame127K/yr
  • poster frames28K/yr
  • large frame14K/yr

Reviews and returns

What reviews say buyers love and hate about Poster Frame

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Frame Quality”
27%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“Not the quality I was expecting”
A buyer, on “Quality-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Poster Frame questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data