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Poster Frame

a small market ($36K/yr) — Poster Frame doesn't clear our bar today.

Flapen Score

36
Skip it
Market size 9Growth 18Conversion 23Competition 23Returns 93Price range 9Avg price 45Brand share 43Review moat 53Quality gap 70
This niche Category average

Is Poster Frame profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Poster Frame is a £36K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 36/100.

Poster Frame: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.6% over the last 90 days and 1.8% of searches end in a purchase.

£36K

revenue / yr

Units sold / yr4K
Search volume / yr-14.6%169K
Conversion rate1.8%
Avg price£11.37

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers10 · 19
Top-5 product click share73%
Open market21%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement75%
New entrants (1y)2· 2 succeeded
Avg rating4.3★
Avg reviews1,386

Top Poster Frame products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

£0£4K£7K£11K£14K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

19

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

13%

  • Amazon Basics42%
  • Hampton Frames10%
  • DECORO9%
  • pf+a9%
  • Hiyzaun8%
  • Tinkeps8%
  • Open — no brand owns it (4 brands, 13%)

Poster Frame demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume169KCVR1.8%Products12Brands10Top 5 Brands79%OOS Rate0.4%Rating4.3★Reviews1,386Avg BSR#23
10K6KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Top Poster Frame search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • poster frame127K/yr
  • poster frames28K/yr
  • large frame14K/yr

What reviews say buyers love and hate about Poster Frame

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Frame Quality28%

Lovely solid frame

Value For Money20%

Good for the price

Quality-Overall18%

good quality and now that Ive put my picture in it, Im really happy with the finished effect

Advertised Vs Actual Product6%

does its job

Size-Overall5%

Bought Two, Good fit and perfect for price

What buyers complain about

79% of reviews
Quality-Overall27%

Not the quality I was expecting

Frame Quality15%

so not helpful if you are looking for a frame 61cms x 46cms

Strength13%

A bit flimsy

Value For Money5%

Cheap, you pay for what get

Thickness5%

Cheap and thin

Poster Frame return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Frame Quality
47%
2Size-Overall
32%
3Quality-Overall
4%
4Defective Material/Parts
3%
5Mounting
3%

Common Poster Frame questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Poster Frame 36/100 on Amazon United Kingdom — Skip it. The niche generates £36K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -14.6% over the last 90 days.
Search demand for Poster Frame on Amazon United Kingdom peaks in Sep–Oct–Nov–Dec, where the busiest month runs 2.6× the quietest.