Poster Frame
FailShoppers spend an estimated $36K a year here, so Poster Frame is a Fail.
- Flapen Score
- 36 / 100Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 5136
- Market size
- £36K/yr169K searches / yr
- 90-day growth
- -14.6%search demand this quarter
- Competition
- 73%top-5 click share · 10 brands · 19 sellers
Flapen Score
Poster Frame against its category
The dotted line is the Home & Garden average. Past it, Poster Frame is stronger. Inside it, weaker.
Market
The Poster Frame market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Poster Frame 169K times last year and spent an estimated £36K. The top 5 brands take 79% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 169K
- Growth, 90 days vs prior 90
- -14.6%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £36Ka year
- Peak month
- November2.6× the quietest month
- Top search term
- poster frame127K searches a year
02 · Price
A sale here is worth £11.37.
Listings sell for £11.37 on average, from £5.61 to £15.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.37 that is £1K to £3K a year per listing.
- Average price
- £11.37under the $15 to $100 sweet spot
- Price range
- £5.61–£15.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #23 within Photo Albums, Frames & Accessories. It carries 1,386 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 75%
- Out of stock, average day
- 0.4%
- Average rank
- #23in Photo Albums, Frames & Accessories
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,386per listing
- Listings tracked
- 12
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Poster Frame products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics Rectangular Wooden Poster/Picture Frame 61 cm x 91 cm Black
- Price
- £15.70
- Rating
- 4.4/5
- Reviews
- 905
- Age
- 9mo ago

Hampton Frames | Poster Frame A3 Black 42x30cm Rectangular Acrylic Front Lightweight Plastic | Wall Mount Landscape or Portrait For Photos Certificates Posters
- Price
- £5.61
- Rating
- 4.4/5
- Reviews
- 5,608
- Age
- 15y ago

DECORO 36x24inch (91.5x61) cm Black Photo Frame Black Wood Finish Maxi Poster Frame Picture Poster Frame Portrait and Landscape Display Picture Frames
- Price
- £10.49
- Rating
- 4.2/5
- Reviews
- 104
- Age
- 2y ago

pf+a Perspex Premium A2 Black Picture Poster Frame Portrait & Landscape
- Price
- £15.48
- Rating
- 4.3/5
- Reviews
- 1,682
- Age
- 5y ago

A3 Picture Frame with A4 Mount 3 Pack 29.7x42cm Black Wooden Photo Frames
- Price
- £10.50
- Rating
- 4.4/5
- Reviews
- 345
- Age
- 1y ago
Trending
estimated 90-day click momentum
DECORO 36x24inch (91.5x61) cm Black Photo Frame Black Wood Finish Maxi Poster Frame Picture Poster Frame Portrait and Landscape Display Picture Frames
- Price
- £10.49
- Rating
- 4.2/5
- Reviews
- 104
- Age
- 2y ago

pf+a Perspex Premium A2 Black Picture Poster Frame Portrait & Landscape
- Price
- £15.48
- Rating
- 4.3/5
- Reviews
- 1,682
- Age
- 5y ago

Amazon Basics Rectangular Wooden Poster/Picture Frame 46 cm x 61 cm Black
- Price
- £11.45
- Rating
- 4.4/5
- Reviews
- 905
- Age
- 9mo ago

Tinkeps 50x70cm Black Frame - Engineered Wood and Plexiglass Picture Frames 50cm x 70cm with A2 Mount for Prints Photos and Posters Wall Mountable
- Price
- £15.68
- Rating
- 4.4/5
- Reviews
- 433
- Age
- 2y ago

Amazon Basics Rectangular Wooden Poster/Picture Frame 61 cm x 91 cm Black
- Price
- £15.70
- Rating
- 4.4/5
- Reviews
- 905
- Age
- 9mo ago
Newest
by launch date
Amazon Basics Rectangular Wooden Poster/Picture Frame 61 cm x 91 cm Black
- Price
- £15.70
- Rating
- 4.4/5
- Reviews
- 905
- Age
- 9mo ago

Amazon Basics Rectangular Wooden Poster/Picture Frame 46 cm x 61 cm Black
- Price
- £11.45
- Rating
- 4.4/5
- Reviews
- 905
- Age
- 9mo ago

upsimples 3 Pack A2 Picture Frame Black A2 Poster Photo Frame
- Price
- £15.92
- Rating
- 3.7/5
- Reviews
- 4,286
- Age
- 1y ago

A3 Picture Frame Black Wooden A3 Photo Frame 42 x 29.7 cm with A4 Mount Poster Frame for Certificates and Artwork Wall Mount Horizontal or Vertical
- Price
- £8.21
- Rating
- 4.3/5
- Reviews
- 191
- Age
- 1y ago

A3 Picture Frame with A4 Mount 3 Pack 29.7x42cm Black Wooden Photo Frames
- Price
- £10.50
- Rating
- 4.4/5
- Reviews
- 345
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
19
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
13%
- Amazon Basics42%
- Hampton Frames10%
- DECORO9%
- pf+a9%
- Hiyzaun8%
- Tinkeps8%
- Open — no brand owns it (4 brands, 13%)
Demand
Poster Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Poster Frame search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- poster frame127K/yr
- poster frames28K/yr
- large frame14K/yr
Reviews and returns
What reviews say buyers love and hate about Poster Frame
We read the reviews and the return reasons for every product selling here.
“Not the quality I was expecting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Poster Frame questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









