Poster Frame
FailShoppers spend only $36K a year here, so Poster Frame is a Fail.
- Flapen Score
- 36 / 100Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 5136
- Market size
- £36K/yr169K searches / yr
- 90-day growth
- -14.6%search demand this quarter
- Competition
- 73%top-5 click share · 10 brands · 19 sellers
Flapen Score
Poster Frame against its category
The dotted line is the Home & Garden average. Past it, Poster Frame is stronger. Inside it, weaker.
Market
The Poster Frame market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Poster Frame 169K times last year and spent an estimated £36K. The top 5 brands take 79% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 169K
- Growth, 90 days vs prior 90
- -14.6%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £36Ka year
- Peak month
- November2.6× the quietest month
- Top search term
- poster frame127K searches a year
02 · Price
A sale here is worth £11.37.
Listings sell for £11.37 on average, from £5.61 to £15.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.37 that is £1K to £3K a year per listing.
- Average price
- £11.37under the $15 to $100 sweet spot
- Price range
- £5.61–£15.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #23 within Photo Albums, Frames & Accessories. It carries 1,386 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 75%
- Out of stock, average day
- 0.4%
- Average rank
- #23in Photo Albums, Frames & Accessories
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,386per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Poster Frame products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Basics Rectangular Wooden Poster/Picture Frame 61 cm x 91 cm Black
- Price
- £15.70
- Rating
- 4.4/5
- Reviews
- 905
- Age
- 9mo ago

Hampton Frames | Poster Frame A3 Black 42x30cm Rectangular Acrylic Front Lightweight Plastic | Wall Mount Landscape or Portrait For Photos Certificates Posters
- Price
- £5.61
- Rating
- 4.4/5
- Reviews
- 5,608
- Age
- 15y ago

DECORO 36x24inch (91.5x61) cm Black Photo Frame Black Wood Finish Maxi Poster Frame Picture Poster Frame Portrait and Landscape Display Picture Frames
- Price
- £10.49
- Rating
- 4.2/5
- Reviews
- 104
- Age
- 2y ago

pf+a Perspex Premium A2 Black Picture Poster Frame Portrait & Landscape
- Price
- £15.48
- Rating
- 4.3/5
- Reviews
- 1,682
- Age
- 5y ago

A3 Picture Frame with A4 Mount 3 Pack 29.7x42cm Black Wooden Photo Frames
- Price
- £10.50
- Rating
- 4.4/5
- Reviews
- 345
- Age
- 1y ago
Trending
90-day click momentum
DECORO 36x24inch (91.5x61) cm Black Photo Frame Black Wood Finish Maxi Poster Frame Picture Poster Frame Portrait and Landscape Display Picture Frames
- Price
- £10.49
- Rating
- 4.2/5
- Reviews
- 104
- Age
- 2y ago

pf+a Perspex Premium A2 Black Picture Poster Frame Portrait & Landscape
- Price
- £15.48
- Rating
- 4.3/5
- Reviews
- 1,682
- Age
- 5y ago

Amazon Basics Rectangular Wooden Poster/Picture Frame 46 cm x 61 cm Black
- Price
- £11.45
- Rating
- 4.4/5
- Reviews
- 905
- Age
- 9mo ago

Tinkeps 50x70cm Black Frame - Engineered Wood and Plexiglass Picture Frames 50cm x 70cm with A2 Mount for Prints Photos and Posters Wall Mountable
- Price
- £15.68
- Rating
- 4.4/5
- Reviews
- 433
- Age
- 2y ago

Amazon Basics Rectangular Wooden Poster/Picture Frame 61 cm x 91 cm Black
- Price
- £15.70
- Rating
- 4.4/5
- Reviews
- 905
- Age
- 9mo ago
Newest
by launch date
Amazon Basics Rectangular Wooden Poster/Picture Frame 61 cm x 91 cm Black
- Price
- £15.70
- Rating
- 4.4/5
- Reviews
- 905
- Age
- 9mo ago

Amazon Basics Rectangular Wooden Poster/Picture Frame 46 cm x 61 cm Black
- Price
- £11.45
- Rating
- 4.4/5
- Reviews
- 905
- Age
- 9mo ago

upsimples 3 Pack A2 Picture Frame Black A2 Poster Photo Frame
- Price
- £15.92
- Rating
- 3.7/5
- Reviews
- 4,286
- Age
- 1y ago

A3 Picture Frame Black Wooden A3 Photo Frame 42 x 29.7 cm with A4 Mount Poster Frame for Certificates and Artwork Wall Mount Horizontal or Vertical
- Price
- £8.21
- Rating
- 4.3/5
- Reviews
- 191
- Age
- 1y ago

A3 Picture Frame with A4 Mount 3 Pack 29.7x42cm Black Wooden Photo Frames
- Price
- £10.50
- Rating
- 4.4/5
- Reviews
- 345
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
19
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
13%
- Amazon Basics42%
- Hampton Frames10%
- DECORO9%
- pf+a9%
- Hiyzaun8%
- Tinkeps8%
- Open — no brand owns it (4 brands, 13%)
Demand
Poster Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Poster Frame search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- poster frame127K/yr
- poster frames28K/yr
- large frame14K/yr
Reviews and returns
What reviews say buyers love and hate about Poster Frame
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not the quality I was expecting
Flimsy / poor quality
Disappointing quality
so not helpful if you are looking for a frame 61cms x 46cms
Flimsy and mean, compared with the company's other excellent frames
Rubbish frames
A bit flimsy
Extremely flimsy - the hanging hooks are so thin one broke under just the weight of the frame
they are very flimsy plastic
Cheap, you pay for what get
It looks pretty expensive
A little on the pricey side for just one
Cheap and thin
Thin frame
Very thin and weak plastic
Love
Lovely solid frame
Beautiful frame
Good frame
Good for the price
Worth it
Excellent Value
good quality and now that Ive put my picture in it, Im really happy with the finished effect
it is well made
Excellent quality
does its job
As described
Exactly what I needed
Bought Two, Good fit and perfect for price
A0 size ordered which was perfect
Perfect fit for a puzzle
Return
1.1% Return rate 35% Fixable by listing
so not helpful if you are looking for a frame 61cms x 46cms
Flimsy and mean, compared with the company's other excellent frames
Rubbish frames
Sizing slightly off
Short on size by half a cm
is every so slightly too big for purpose
Not the quality I was expecting
Flimsy / poor quality
Disappointing quality
there is no way to easily hang it on the wall
no fixing points so cannot mount to the wall easily
No fixing point to mount to wall
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Poster Frame questions
Answered from the same tracked data.









