Skip to content

Poster Frame

Fail

Shoppers spend only $36K a year here, so Poster Frame is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£36K/yr169K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
73%top-5 click share · 10 brands · 19 sellers

Flapen Score

Poster Frame against its category

The dotted line is the Home & Garden average. Past it, Poster Frame is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Poster Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Poster Frame 169K times last year and spent an estimated £36K. The top 5 brands take 79% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
1.8%
Market size, estimated
£36Ka year
Peak month
November2.6× the quietest month
Top search term
poster frame127K searches a year

02 · Price

A sale here is worth £11.37.

Listings sell for £11.37 on average, from £5.61 to £15.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.37 that is £1K to £3K a year per listing.

Average price
£11.37under the $15 to $100 sweet spot
Price range
£5.61–£15.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #23 within Photo Albums, Frames & Accessories. It carries 1,386 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
75%
Out of stock, average day
0.4%
Average rank
#23in Photo Albums, Frames & Accessories
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,386per listing
Listings tracked
12

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Poster Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£14K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

19

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

13%

  • Amazon Basics42%
  • Hampton Frames10%
  • DECORO9%
  • pf+a9%
  • Hiyzaun8%
  • Tinkeps8%
  • Open — no brand owns it (4 brands, 13%)

Demand

Poster Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Poster Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • poster frame127K/yr
  • poster frames28K/yr
  • large frame14K/yr

Reviews and returns

What reviews say buyers love and hate about Poster Frame

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall27%−0.09

Not the quality I was expecting

Flimsy / poor quality

Disappointing quality

Frame Quality15%+1.46

so not helpful if you are looking for a frame 61cms x 46cms

Flimsy and mean, compared with the company's other excellent frames

Rubbish frames

Strength13%−0.19

A bit flimsy

Extremely flimsy - the hanging hooks are so thin one broke under just the weight of the frame

they are very flimsy plastic

Value For Money5%+0.36

Cheap, you pay for what get

It looks pretty expensive

A little on the pricey side for just one

Thickness5%−0.10

Cheap and thin

Thin frame

Very thin and weak plastic

Love

Frame Quality28%+1.46

Lovely solid frame

Beautiful frame

Good frame

Value For Money20%+0.36

Good for the price

Worth it

Excellent Value

Quality-Overall18%−0.09

good quality and now that Ive put my picture in it, Im really happy with the finished effect

it is well made

Excellent quality

Advertised Vs Actual Product6%+1.05

does its job

As described

Exactly what I needed

Size-Overall5%+0.26

Bought Two, Good fit and perfect for price

A0 size ordered which was perfect

Perfect fit for a puzzle

Return

1.1% Return rate 35% Fixable by listing

Frame Quality47%▆▆██▇▇

so not helpful if you are looking for a frame 61cms x 46cms

Flimsy and mean, compared with the company's other excellent frames

Rubbish frames

Size-Overall32%██▆▆▇▅

Sizing slightly off

Short on size by half a cm

is every so slightly too big for purpose

Quality-Overall4%█▃▄▃▄▄

Not the quality I was expecting

Flimsy / poor quality

Disappointing quality

Defective Material/Parts3%▄▄▅▆▅█
Mounting3%▂▅▁▁▂█

there is no way to easily hang it on the wall

no fixing points so cannot mount to the wall easily

No fixing point to mount to wall

FAQ

Common Poster Frame questions

Answered from the same tracked data.