poster frame
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,386.08avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.37avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Market size
Bad£36K£36K/yr · 169K searches
Price range
Bad£5.61–£15.92cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, poster frame is a £36K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
poster frame market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £34K–£45K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 75%
- Out of stock
- 0.4%
- Avg brand age
- 45 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
19
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
13%
- Amazon Basics42%
- Hampton Frames10%
- DECORO9%
- pf+a9%
- Hiyzaun8%
- Tinkeps8%
- Open — no brand owns it (4 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -14.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Top poster frame search terms
- poster frame127K/yr
- poster frames28K/yr
- large frame14K/yr
Top poster frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Rectangular Wooden Poster/Picture Frame 61 cm x 91 cm Black
Amazon Basics£15.704.4★905 rev
Hampton Frames | Poster Frame A3 Black 42x30cm Rectangular Acrylic Front Lightweight Plastic | Wall Mount Landscape or Portrait For Photos Certificates Posters
Hampton Frames£5.614.4★5,608 rev
DECORO 36x24inch (91.5x61) cm Black Photo Frame Black Wood Finish Maxi Poster Frame Picture Poster Frame Portrait and Landscape Display Picture Frames
DECORO£10.494.2★104 rev
pf+a Perspex Premium A2 Black Picture Poster Frame Portrait & Landscape
pf+a£15.484.3★1,682 rev
A3 Picture Frame with A4 Mount 3 Pack 29.7x42cm Black Wooden Photo Frames
Hiyzaun£10.504.4★345 rev
Newest
by launch dateAmazon Basics Rectangular Wooden Poster/Picture Frame 61 cm x 91 cm Black
Amazon Basics£15.70905 rev
Amazon Basics Rectangular Wooden Poster/Picture Frame 46 cm x 61 cm Black
Amazon Basics£11.45905 rev
upsimples 3 Pack A2 Picture Frame Black A2 Poster Photo Frame
upsimples£15.924,286 rev
A3 Picture Frame Black Wooden A3 Photo Frame 42 x 29.7 cm with A4 Mount Poster Frame for Certificates and Artwork Wall Mount Horizontal or Vertical
Zreolity£8.21191 rev
A3 Picture Frame with A4 Mount 3 Pack 29.7x42cm Black Wooden Photo Frames
Hiyzaun£10.50345 rev
Trending
90-day click momentumDECORO 36x24inch (91.5x61) cm Black Photo Frame Black Wood Finish Maxi Poster Frame Picture Poster Frame Portrait and Landscape Display Picture Frames
DECORO£10.494.2★
pf+a Perspex Premium A2 Black Picture Poster Frame Portrait & Landscape
pf+a£15.484.3★
Amazon Basics Rectangular Wooden Poster/Picture Frame 46 cm x 61 cm Black
Amazon Basics£11.454.4★
Tinkeps 50x70cm Black Frame - Engineered Wood and Plexiglass Picture Frames 50cm x 70cm with A2 Mount for Prints Photos and Posters Wall Mountable
Tinkeps£15.684.4★
Amazon Basics Rectangular Wooden Poster/Picture Frame 61 cm x 91 cm Black
Amazon Basics£15.704.4★
What buyers say about poster frame
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely solid frame”
“Good for the price”
“good quality and now that Ive put my picture in it, Im really happy with the finished effect”
“does its job”
“Bought Two, Good fit and perfect for price”
“Easy to use”
“lightweight”
“Sturdy & durable”
“Good system for securing the back”
“Mounts seem okay and material”
What buyers complain about
“Not the quality I was expecting”
“so not helpful if you are looking for a frame 61cms x 46cms”
“A bit flimsy”
“Cheap, you pay for what get”
“Cheap and thin”
“Sizing slightly off”
“there is no way to easily hang it on the wall”
“they are very flimsy plastic”
“need to use glue”
“Very wasteful and unnecessary”
Top return reasons
Common questions
- Is poster frame profitable to sell on Amazon United Kingdom?
- The niche generates £36K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Skip it (36/100).
- How competitive is the poster frame niche?
- 10 brands and 19 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in poster frame?
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Strength. The return rate is 1.1%.
- When does demand for poster frame peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the poster frame niche?
- Listings span £5.61–£15.92; the average listing price is £11.37 (sweet spot $15–$100). The average incumbent carries 1,386 reviews — the moat a new listing must climb.