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Posca Pens

Maybe

Returns run at only 0.7% of orders. But the top 5 brands take 99% of clicks, so Posca Pens is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£872K/yr969K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
52%top-5 click share · 6 brands · 84 sellers

Flapen Score

Posca Pens against its category

The dotted line is the Home & Garden average. Past it, Posca Pens is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Posca Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Posca Pens 969K times last year and spent an estimated £872K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 969K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £872K a year.

Searches, last 12 months
969K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
3.6%
Market size, estimated
£872Ka year
Peak month
December4.0× the quietest month
Top search term
posca pens510K searches a year

02 · Price

A sale here is worth £24.71.

Listings sell for £24.71 on average, from £6.31 to £101.35. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £24.71 that is £37K to £49K a year per listing.

Average price
£24.71inside the $15 to $100 sweet spot
Price range
£6.31–£101.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£37K–£49K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #153 within Drawing. It carries 3,552 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#153in Drawing
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,552per listing
Listings tracked
28

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Posca Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£44K£87K£131K£174K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

84

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

0%

  • Posca88%
  • Betem6%
  • Art+soul2%
  • RATEL2%
  • Artecho1%
  • Draw Ease1%

Demand

Posca Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Posca Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • posca pens510K/yr
  • posca paint pens130K/yr
  • posca112K/yr
  • posca markers50K/yr
  • posca pen30K/yr
  • posca pens set42K/yr
  • posca paint markers19K/yr
  • posca acrylic paint pens10K/yr
  • poco pens9K/yr
  • uni posca pens7K/yr

Reviews and returns

What reviews say buyers love and hate about Posca Pens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%

Poor performance

Rather disappointed with the performance of these pens

Poor Quality

Color11%+0.71

Colours too light except the black

there was no dark grey

No black or grey

Value For Money10%+1.15

they are very expensive

Way overpriced

Posca are not cheap

Gifting Purpose6%−0.04

Seeing as I was planning to gift these it's not good

Arrived battered, not great for a gift

Dry/Empty Ink6%−0.04

most of the colours were dry

Hi the fine liner doesnt work at all completely dried out no ink at all

Love

Color20%+0.71

Colours are bright

Vibrant colours

Beautiful colours

Quality-Overall20%

These are really good quality pens

Best quality

they're very reliable

Value For Money15%+1.15

Good for the price

Good value for money

Great value

Ease Of Use7%+0.41

easy to use

Blending with them is surprisingly easy

Very handy

Drawing Experience7%+0.95

They are so good for arty projects

Makes artwork look great

Great for budding artists

Return

0.7% Return rate 48% Fixable by listing

Color20%▄▆▇██▄

Colours too light except the black

there was no dark grey

No black or grey

Functionality-Overall14%█▁▄▃▅▄
Size-Overall12%▃█▄▇▅▆
Dry/Empty Ink5%▅█▃▃▁▇

most of the colours were dry

Hi the fine liner doesnt work at all completely dried out no ink at all

Gifting Purpose5%▁█▃▃▂▂

Seeing as I was planning to gift these it's not good

Arrived battered, not great for a gift

FAQ

Common Posca Pens questions

Answered from the same tracked data.