Is portion control plate profitable to sell on Amazon United Kingdom?

The niche generates £46K/yr across 32 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Skip it (44/100).

How competitive is the portion control plate niche?

19 brands and 23 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in portion control plate?

Top complaints mined from reviews: Size-Overall, Value For Money, Microwave Safe. The return rate is 1.6%.

When does demand for portion control plate peak?

Demand peaks in Jan; the busiest month runs 2.2× the quietest.

What does it cost to enter the portion control plate niche?

Listings span £4.96–£19.36; the average listing price is £9.43 (sweet spot $15–$100). The average incumbent carries 151 reviews — the moat a new listing must climb.

portion control plate

Skip it

A small market ($46K/yr) — this niche doesn't clear our bar today.

Review moat

Great150.88

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.6%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Price range

Okay£4.96–£19.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£9.43

avg listing price — sweet spot $15–$100

Growth

Bad-10.0%

90-day search growth — must beat 0% to launch

Market size

Bad£46K

£46K/yr · 176K searches

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, portion control plate is a £46K/yr Amazon United Kingdom market (176K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

portion control plate market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £38K–£47K; units × avg price
Conversion rate: 2.8%
Avg BSR: #165
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 12.9%
Avg brand age: 32 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

19%

Yuecda47%
The Diet Kit12%
Thorness10%
Nangua5%
DouYuan4%
ALAHUGYEF3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.2×

Open Trend

Top portion control plate search terms

portion control plates for adults49K/yr -7.0%2.4% conv.
portion plates for adults weight loss16K/yr -1.5%2.9% conv.
portion control plate16K/yr -5.1%1.3% conv.
divided plate14K/yr -8.4%0.5% conv.
divided plates for adults11K/yr -21.4%1.1% conv.
portion plate10K/yr -0.3%1.7% conv.
diet plate12K/yr -14.6%1.7% conv.
portion plates9K/yr -4.5%1.1% conv.
diet plates with portion sizes female8K/yr -18.8%2.8% conv.
portion control7K/yr -18.6%0.3% conv.

All search terms

Top portion control plate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yuecda Portion Control Plate for Balanced Eating -Healthy Nutrition Plate for Adults and Teens - Melamine Dividers Perfect for Balanced Eating and Diet Management (1 Pieces)

Yuecda£9.014.5★139 rev

The Diet Kit Perfect Portion Control Divided Diet Plate

The Diet Kit£8.074.4★2,136 rev

Yuecda 10inches Portion Control Plate for Balanced Eating -Healthy Nutrition Plate for Adults and Teens - Melamine Dividers Perfect for Balanced Eating and Diet Management (1 Pieces)

Yuecda£7.714.1★4 rev

Thorness Colourful Melamine Portion Control Plate for Adults to Encourage Healthy Eating Melamine Diet Plate Visually Divided for Slimming and Weight Loss

Thorness£6.544.7★25 rev

Yuecda 2 Pieces Portion Control Bowl Measuring Bowls Food Measuring Cups Portion Control Containers for Adults Weight Loss Bariatric Diabetes Healthy Eating

Yuecda£10.194.5★11 rev

Newest

by launch date

BOFYTR Portion Control Plates for Adults Weight Loss Balanced Eating Plate

BOFYTR£6.700 rev

2mo ago

Szzhantuo 2 Pcs Portion Control Plates for Weight Loss

Szzhantuo£5.490 rev

2mo ago

Yuecda 4-packPortion Control Plate for Balanced Eating -Healthy Nutrition Plate for Adults and Teens - Melamine Dividers Perfect for Balanced Eating and Diet ManagementArc-Shaped Style

Yuecda£16.796 rev

4mo ago

Jonuin 2 Pcs Portion Control Plates for Balanced Eating 9 Healthy Nutrition Plate for Adults and Teens Melamine Dividers Portion Plates for Adults Weight Loss and Diabetes Management

Jonuin£11.530 rev

5mo ago

Yuecda 4-packPortion Control Plate for Balanced Eating -Healthy Nutrition Plate for Adults and Teens - Melamine Dividers Perfect for Balanced Eating and Diet Management

Yuecda£19.3610 rev

6mo ago

What buyers say about portion control plate

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Really good quality plate”

Size-Overall18%

“Really good size for portion control”

Advertised Vs Actual Product9%

“As advertised”

Value For Money6%

“Good value for money”

Ease Of Use6%

“Easy to use”

Durability5%

“doesnt break easily”

Strength4%

“Sturdy”

Weight Light3%

“Lightweight and portion control made easy”

Design-Overall3%

“The design is simple yet effective”

Color3%

“It is Colourful and cheerful”

What buyers complain about

Size-Overall33%

“Sections are too small”

Value For Money14%

“The price is completely unreasonable”

Microwave Safe6%

“Not microwaveable”

Material Quality5%

“Plastic”

Color5%

“wrong colour”

Advertised Vs Actual Product4%

“Display is different”

Instructions/User Manual/Troubleshooting2%

“so it may take time to get used to using these as a guide”

Ease Of Use2%

“it is hard to make out what they are”

Quality-Overall1%

“it's a shame really as they are good quality otherwise”

Thickness1%

“The walls are on the thinner side too”

Top return reasons

Size-Overall36%

Material Quality26%

Quality-Overall11%

Microwave Safe7%

Advertised Vs Actual Product5%

Compatibility-Overall3%

Value For Money2%

Functionality-Overall1%

Gifting Purpose1%

Defective Material/Parts1%

Common questions

Is portion control plate profitable to sell on Amazon United Kingdom?: The niche generates £46K/yr across 32 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Skip it (44/100).
How competitive is the portion control plate niche?: 19 brands and 23 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in portion control plate?: Top complaints mined from reviews: Size-Overall, Value For Money, Microwave Safe. The return rate is 1.6%.
When does demand for portion control plate peak?: Demand peaks in Jan; the busiest month runs 2.2× the quietest.
What does it cost to enter the portion control plate niche?: Listings span £4.96–£19.36; the average listing price is £9.43 (sweet spot $15–$100). The average incumbent carries 151 reviews — the moat a new listing must climb.