Portion Control Plate
FailShoppers spend only $46K a year here, so Portion Control Plate is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £46K/yr176K searches / yr
- 90-day growth
- -10.0%search demand this quarter
- Competition
- 48%top-5 click share · 19 brands · 23 sellers
Flapen Score
Portion Control Plate against its category
The dotted line is the Home & Garden average. Past it, Portion Control Plate is stronger. Inside it, weaker.
Market
The Portion Control Plate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Portion Control Plate 176K times last year and spent an estimated £46K. The top 5 brands take 77% of clicks. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.
- Searches, last 12 months
- 176K
- Growth, 90 days vs prior 90
- -10.0%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £46Ka year
- Peak month
- January2.2× the quietest month
- Top search term
- portion control plates for adults49K searches a year
02 · Price
A sale here is worth £9.43.
Listings sell for £9.43 on average, from £4.96 to £19.36. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.43 that is £943 to £2K a year per listing.
- Average price
- £9.43under the $15 to $100 sweet spot
- Price range
- £4.96–£19.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £943–£2K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #165 within Dishware & Serving Pieces. It carries 151 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 12.9%
- Average rank
- #165in Dishware & Serving Pieces
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 151per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 1 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Portion Control Plate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Yuecda Portion Control Plate for Balanced Eating -Healthy Nutrition Plate for Adults and Teens - Melamine Dividers Perfect for Balanced Eating and Diet Management (1 Pieces)
- Price
- £9.01
- Rating
- 4.5/5
- Reviews
- 139
- Age
- 3y ago
The Diet Kit Perfect Portion Control Divided Diet Plate
- Price
- £8.07
- Rating
- 4.4/5
- Reviews
- 2,136
- Age
- 8y ago
Yuecda 10inches Portion Control Plate for Balanced Eating -Healthy Nutrition Plate for Adults and Teens - Melamine Dividers Perfect for Balanced Eating and Diet Management (1 Pieces)
- Price
- £7.71
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 6mo ago
Thorness Colourful Melamine Portion Control Plate for Adults to Encourage Healthy Eating Melamine Diet Plate Visually Divided for Slimming and Weight Loss
- Price
- £6.54
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 2y ago
Yuecda 2 Pieces Portion Control Bowl Measuring Bowls Food Measuring Cups Portion Control Containers for Adults Weight Loss Bariatric Diabetes Healthy Eating
- Price
- £10.19
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 6mo ago
Trending
90-day click momentum
Szzhantuo 2 Pcs Portion Control Plates for Weight Loss
- Price
- £5.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Jonuin 2 Pcs Portion Control Plates for Balanced Eating 9 Healthy Nutrition Plate for Adults and Teens Melamine Dividers Portion Plates for Adults Weight Loss and Diabetes Management
- Price
- £11.53
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
BOFYTR Portion Control Plates for Adults Weight Loss Balanced Eating Plate
- Price
- £6.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Yuecda 4-packPortion Control Plate for Balanced Eating -Healthy Nutrition Plate for Adults and Teens - Melamine Dividers Perfect for Balanced Eating and Diet ManagementArc-Shaped Style
- Price
- £16.79
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago
Yuecda 4-packPortion Control Plate for Balanced Eating -Healthy Nutrition Plate for Adults and Teens - Melamine Dividers Perfect for Balanced Eating and Diet Management
- Price
- £19.36
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 6mo ago
Newest
by launch dateBOFYTR Portion Control Plates for Adults Weight Loss Balanced Eating Plate
- Price
- £6.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Szzhantuo 2 Pcs Portion Control Plates for Weight Loss
- Price
- £5.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Yuecda 4-packPortion Control Plate for Balanced Eating -Healthy Nutrition Plate for Adults and Teens - Melamine Dividers Perfect for Balanced Eating and Diet ManagementArc-Shaped Style
- Price
- £16.79
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago
Jonuin 2 Pcs Portion Control Plates for Balanced Eating 9 Healthy Nutrition Plate for Adults and Teens Melamine Dividers Portion Plates for Adults Weight Loss and Diabetes Management
- Price
- £11.53
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Yuecda 4-packPortion Control Plate for Balanced Eating -Healthy Nutrition Plate for Adults and Teens - Melamine Dividers Perfect for Balanced Eating and Diet Management
- Price
- £19.36
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
23
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
19%
- Yuecda47%
- The Diet Kit12%
- Thorness10%
- Nangua5%
- DouYuan4%
- ALAHUGYEF3%
Demand
Portion Control Plate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.2×
Search terms
Top Portion Control Plate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- portion control plates for adults49K/yr
- portion plates for adults weight loss16K/yr
- portion control plate16K/yr
- divided plate14K/yr
- divided plates for adults11K/yr
- portion plate10K/yr
- diet plate12K/yr
- portion plates9K/yr
- diet plates with portion sizes female8K/yr
- portion control7K/yr
Reviews and returns
What reviews say buyers love and hate about Portion Control Plate
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Sections are too small
Very large
Too small
The price is completely unreasonable
Not worth the money for what it is
£19.99 at the time of order seems a bit steep for the actual product
Not microwaveable
not suitable for the microwave
Plastic
The material is very tough
The part that didnt impress me as much is the material
wrong colour
Love
Really good quality plate
Good quality plates that are practical for portion control
Excellent quality
Really good size for portion control
Good size
Brought for our 12 month old grandson and they are great size and quality
As advertised
Just what I needed
Just the job
Good value for money
Good value
Definitely worth the investment
Easy to use
easy to follow
IT's very easy to tell at a glance what should be going where
Return
1.6% Return rate 43% Fixable by listing
Sections are too small
Very large
Too small
Plastic
The material is very tough
The part that didnt impress me as much is the material
it's a shame really as they are good quality otherwise
Not microwaveable
not suitable for the microwave
Display is different
doesnt seem to mention that in the description
Such a shame its nothing like it says or shows in the picture
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Portion Control Plate questions
Answered from the same tracked data.