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Portion Control Plate

a small market ($46K/yr) — Portion Control Plate doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 11Growth 20Conversion 35Competition 61Returns 84Price range 30Avg price 29Brand share 46Review moat 92Quality gap 62
This niche Category average

Is Portion Control Plate profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Portion Control Plate is a £46K/yr Amazon United Kingdom market (176K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.

Portion Control Plate: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.0% over the last 90 days and 2.8% of searches end in a purchase.

£46K

revenue / yr

Units sold / yr5K
Search volume / yr-10.0%176K
Conversion rate2.8%
Avg price£9.43

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers19 · 23
Top-5 product click share48%
Open market23%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement81%
New entrants (1y)13· 1 succeeded
Avg rating4.4★
Avg reviews151

Top Portion Control Plate products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

19 rising

Sellers

23

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

19%

  • Yuecda47%
  • The Diet Kit12%
  • Thorness10%
  • Nangua5%
  • DouYuan4%
  • ALAHUGYEF3%

Portion Control Plate demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume176KCVR2.8%Products32Brands19Top 5 Brands77%OOS Rate12.9%Rating4.4★Reviews151Avg BSR#165
7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.2×

Top Portion Control Plate search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • portion control plates for adults49K/yr
  • portion plates for adults weight loss16K/yr
  • portion control plate16K/yr
  • divided plate14K/yr
  • divided plates for adults11K/yr
  • portion plate10K/yr
  • diet plate12K/yr
  • portion plates9K/yr
  • diet plates with portion sizes female8K/yr
  • portion control7K/yr

What reviews say buyers love and hate about Portion Control Plate

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Quality-Overall23%

Really good quality plate

Size-Overall18%

Really good size for portion control

Advertised Vs Actual Product9%

As advertised

Value For Money6%

Good value for money

Ease Of Use6%

Easy to use

What buyers complain about

75% of reviews
Size-Overall33%

Sections are too small

Value For Money14%

The price is completely unreasonable

Microwave Safe6%

Not microwaveable

Material Quality5%

Plastic

Color5%

wrong colour

Portion Control Plate return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

43%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
36%
2Material Quality
26%
3Quality-Overall
11%
4Microwave Safe
7%
5Advertised Vs Actual Product
5%

Common Portion Control Plate questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Portion Control Plate 44/100 on Amazon United Kingdom — Skip it. The niche generates £46K/yr across 32 tracked products. 1 of 13 products launched in the last 360 days are still selling. Search demand moved -10.0% over the last 90 days.
Search demand for Portion Control Plate on Amazon United Kingdom peaks in Jan, where the busiest month runs 2.2× the quietest.