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Portafilter

Fail

Demand is soft, at -28.4% this quarter, so Portafilter is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£86K/yr128K searches / yr
90-day growth
-28.4%search demand this quarter
Competition
50%top-5 click share · 21 brands · 25 sellers

Flapen Score

Portafilter against its category

The dotted line is the Home & Garden average. Past it, Portafilter is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portafilter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Portafilter 128K times last year and spent an estimated £86K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-28.4%
Conversion, latest week
2.4%
Market size, estimated
£86Ka year
Peak month
January2.7× the quietest month
Top search term
bottomless portafilter 54mm27K searches a year

02 · Price

A sale here is worth £28.41.

Listings sell for £28.41 on average, from £14.66 to £65.22. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £28.41 that is £0 to £3K a year per listing.

Average price
£28.41inside the $15 to $100 sweet spot
Price range
£14.66–£65.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
5.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #173 within Coffee, Tea & Espresso. It carries 270 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
89%
Out of stock, average day
2.1%
Average rank
#173in Coffee, Tea & Espresso
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
270per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Portafilter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

21 rising

Sellers

25

Top-5 brand share

58%

Top 20: 99%

Top-5 click share

50%

Top 20: 93%

Open market

36%

  • GreeSuit13%
  • KNODOS12%
  • KOFIKOFI12%
  • ISHEWUDU11%
  • Normcore10%
  • ceelatti7%

Demand

Portafilter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Portafilter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bottomless portafilter 54mm27K/yr
  • portafilter22K/yr
  • 54mm bottomless portafilter23K/yr
  • 54mm portafilter15K/yr
  • bottomless portafilter11K/yr
  • sage portafilter7K/yr
  • portafilter 54mm7K/yr
  • sage portafilter 54mm6K/yr
  • coffee portafilter6K/yr
  • bottomless portafilter 54mm sage3K/yr

Reviews and returns

What reviews say buyers love and hate about Portafilter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall10%+1.35

poor quality control

Poor quality

the quality has been inconsistant

Value For Money8%−0.03

a little expensive

overpriced

Not the cheapest

Size-Overall8%

so it doesnt match the basket properly

Returned as wrong size

It doesn't not fit

Ease Of Cleaning6%−0.07

Makes a huge mess

Messy

messy

Leak-Proof6%

Seal is awful and leaks, spits and dribbles everywhere

Leaks everywhere, not recommended

sometimes has small leaks

Love

Quality-Overall21%+1.35

the build quality is superb

Beautiful quality

Great build quality

Size-Overall10%

It's the right size

It fits the machine properly

Fits my bambino plus perfect

Filtration9%

Decent portafilter - puck filter

I like bottomless portagfilters as you can see how well your puck prep has worked

This is an excellent filter

Value For Money6%−0.03

Great value

Good value for money

worth it

Design-Overall5%+0.19

This thing has a solid build design

It's very stylish

good design

Return

5.9% Return rate 49% Fixable by listing

Size-Overall44%█▆▅▇▆▅

so it doesnt match the basket properly

Returned as wrong size

It doesn't not fit

Compatibility-Overall23%▄▆█▅▇█

Did not fit Breville Duo Temp Pro

It was not compatible with my De'Longhi ECP35.31 however, which was not listed as one of the non compatible coffee machines, but also was not listed as one of the compatible ones

It doesn't fit the grinder on my sage barista pro. listed as compatible on the product listing

Leak-Proof7%▅▄▅█▆▇

Seal is awful and leaks, spits and dribbles everywhere

Leaks everywhere, not recommended

sometimes has small leaks

Functionality-Overall6%▅▄█▅▃▇
Filtration3%▁▅▅▅▃█

Poor design porta filter

it is Not a Bottomless portafilter

spurts sometimes along with the grinds get stuck in the portifilter

FAQ

Common Portafilter questions

Answered from the same tracked data.