portable induction hob
Skip itSoft demand (-19.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£57.17avg listing price — sweet spot $15–$100
Market size
Good£390K£390K/yr · 251K searches
Price range
Good£23.12–£163.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,538.63avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.1%return rate — above 5% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, portable induction hob is a £390K/yr Amazon United Kingdom market (251K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
portable induction hob market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £343K–£457K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 96%
- Out of stock
- 1.7%
- Avg brand age
- 44 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
66
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
59%
Top 20: 93%
Open market
18%
- AMZCHEF25%
- Tefal20%
- Daewoo17%
- AAOBOSI10%
- AMAS Beauty6%
- KICHPOWER4%
- Open — no brand owns it (10 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top portable induction hob search terms
- portable induction hob69K/yr
- induction hob portable28K/yr
- single induction hob28K/yr
- plug in induction hob21K/yr
- camping induction hob10K/yr
- tefal induction hob13K/yr
- single induction hob portable9K/yr
- portable induction hobs4K/yr
- 60 cm induction hob9K/yr
- induction hob 60cm7K/yr
Top portable induction hob products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tefal Everyday Portable Electric Induction Hob 2 hours timer 6 functions 9 power level 2100W Kitchen Student Cooking Caravan Party Black IH201840
Tefal£47.784.4★3,369 rev
Daewoo 2200W Portable Single Induction Hob Convenient Electric Cooktop for Use With Induction-Suitable Pans 6 Presets LED Controls & Timer
Daewoo£29.244.3★1,425 rev
AMZCHEF Single Induction Cooker Ultra-thin Induction Hob with Fashion Look 20-level Power and Temperature Control Black Frosted Glass Panel Touch Sensor 3-hour Timer Safety Lock
AMZCHEF£33.234.4★6,485 rev
AMZCHEF Single Induction Hob Portable Induction Hob 10 Temperature Settings and Power levels from 300W to 2000W Black Frosted Glass Panel Sensitive Press Control 3-hour Timer
AMZCHEF£29.124.4★6,485 rev
Portable Induction Hob Single Induction Cooker Electric Hob Plug in hob
AMAS Beauty£31.814.4★60 rev
Newest
by launch date
KICHPOWER Single Induction Hob 2000W Portable Induction Cooker with 10 Power & Temperature Levels Touch Control Child Lock 3-Hour Timer Residual Heat Indicator Black Glass Panel Electric Hob
KICHPOWER£29.81104 rev
Portable Induction Hob Single Induction Cooker Electric Hob Plug in hob
AMAS Beauty£31.8160 rev
Portable Induction Hob Single Induction Cooker Electric Hob Plug in hob
AMAS Beauty£31.2960 rev
Aobosi Single Induction Cooker Portable Induction Hob with Ultra-thin Body(32 * 26 * 4.2) 20 Power and Temperature levels Booster Function 2000W Safety Lock 10H Timer Black
AAOBOSI£34.48815 rev
Andrew James Induction Hob Cooker 2000W Portable Electric Hob with Hot Plate | Electric Induction Cooker with Touch Controls & 10 Heat Settings Portable Stove (Single Black)
andrew james£33.6454 rev
Trending
90-day click momentumKICHPOWER Single Induction Hob 2000W Portable Induction Cooker with 10 Power & Temperature Levels Touch Control Child Lock 3-Hour Timer Residual Heat Indicator Black Glass Panel Electric Hob
KICHPOWER£29.814.6★
Aobosi Single Induction Cooker Portable Induction Hob with Ultra-thin Body(32 * 26 * 4.2) 20 Power and Temperature levels Booster Function 2000W Safety Lock 10H Timer Black
AAOBOSI£34.484.5★
Tefal Slim Portable Induction Hob 2100W 6 Functions Compact Black
Tefal£66.014.4★
Portable Induction Hob Single Induction Cooker Electric Hob Plug in hob
AMAS Beauty£31.814.4★
Portable Induction Hob Single Induction Cooker Electric Hob Plug in hob
AMAS Beauty£31.294.4★
What buyers say about portable induction hob
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“In summary, it feels like reasonable build quality and is fully functional”
“Good value”
“Good heat distribution”
“It wipes clean with a damp cloth”
“portable”
“Just what I wanted”
“a perfect size”
“When cooking, everything is done evenly and thoroughly”
“Touch controls are responsive”
What buyers complain about
“fine tuning of heat could be better”
“it doesnt do anything”
“Broke after three uses”
“It is absolute garbage”
“Not so easy to use”
“Touch buttons are very insensitive - you need to press hard many times until it works”
“The instructions could be better though”
“a quite loud fan”
“doesn't fit me”
“You cant actually cook with it”
Top return reasons
Common questions
- Is portable induction hob profitable to sell on Amazon United Kingdom?
- The niche generates £390K/yr across 27 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the portable induction hob niche?
- 16 brands and 66 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in portable induction hob?
- Top complaints mined from reviews: Heating, Functionality-Overall, Durability. The return rate is 4.1%.
- When does demand for portable induction hob peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the portable induction hob niche?
- Listings span £23.12–£163.15; the average listing price is £57.17 (sweet spot $15–$100). The average incumbent carries 1,539 reviews — the moat a new listing must climb.