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Portable Induction Hob

Fail

Demand is soft, at -19.9% this quarter, so Portable Induction Hob is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£390K/yr251K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
59%top-5 click share · 16 brands · 66 sellers

Flapen Score

Portable Induction Hob against its category

The dotted line is the Home & Garden average. Past it, Portable Induction Hob is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portable Induction Hob market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Portable Induction Hob 251K times last year and spent an estimated £390K. The top 5 brands take 78% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £390K a year.

Searches, last 12 months
251K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
2.7%
Market size, estimated
£390Ka year
Peak month
November1.3× the quietest month
Top search term
portable induction hob69K searches a year

02 · Price

A sale here is worth £57.17.

Listings sell for £57.17 on average, from £23.12 to £163.15. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £57.17 that is £6K to £14K a year per listing.

Average price
£57.17inside the $15 to $100 sweet spot
Price range
£23.12–£163.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£6K–£14K
Returns
4.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #29 within Small Kitchen Appliances. It carries 1,539 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
78%
Out of stock, average day
1.7%
Average rank
#29in Small Kitchen Appliances
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,539per listing
Listings tracked
27

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Portable Induction Hob products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£39K£59K£78K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

66

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

59%

Top 20: 93%

Open market

18%

  • AMZCHEF25%
  • Tefal20%
  • Daewoo17%
  • AAOBOSI10%
  • AMAS Beauty6%
  • KICHPOWER4%
  • Open — no brand owns it (10 brands, 18%)

Demand

Portable Induction Hob search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Portable Induction Hob search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • portable induction hob69K/yr
  • induction hob portable28K/yr
  • single induction hob28K/yr
  • plug in induction hob21K/yr
  • camping induction hob10K/yr
  • tefal induction hob13K/yr
  • single induction hob portable9K/yr
  • portable induction hobs4K/yr
  • 60 cm induction hob9K/yr
  • induction hob 60cm7K/yr

Reviews and returns

What reviews say buyers love and hate about Portable Induction Hob

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating17%−0.05

fine tuning of heat could be better

uneven heating and confusing controls

Does not heat

Functionality-Overall13%−0.18

it doesnt do anything

didnt function properly

Did not work

Durability8%−0.09

Broke after three uses

After a while it stops

didn't even last a month

Quality-Overall6%+0.47

It is absolute garbage

Piece of junk

Poor quality

Ease Of Use4%+1.43

Not so easy to use

NOT SIMPLE TO OPERATE

At first, I found it a bit hard to use

Love

Ease Of Use16%+1.43

Easy to use

easy to follow

Easy to control

Quality-Overall14%+0.47

In summary, it feels like reasonable build quality and is fully functional

The build quality is excellent

Excellent Product

Value For Money12%+0.79

Good value

Well worth the money

Excellent Value

Heating12%−0.05

Good heat distribution

Excellent heating control

Heats up quickly

Ease Of Cleaning6%+0.53

It wipes clean with a damp cloth

The hob is also very easy to clean with a simple wipe

Easy to Clean

Return

4.1% Return rate 20% Fixable by listing

Functionality-Overall25%▇█▇▇▆▆

it doesnt do anything

didnt function properly

Did not work

Size-Overall16%▅▅▅▇▇█

doesn't fit me

They are sometimes smaller

being almost a cm shorter than I'd like

Heating14%█▆▇▅▇▅

fine tuning of heat could be better

uneven heating and confusing controls

Does not heat

Compatibility-Overall11%▃▆▄▄▅█
Defective Material/Parts4%▃▅▅▄█▅

FAQ

Common Portable Induction Hob questions

Answered from the same tracked data.