How competitive is the Portable Induction Hob niche on Amazon United Kingdom?

16 brands and 66 sellers compete in Portable Induction Hob on Amazon United Kingdom. The top 5 Portable Induction Hob products take 59% of clicks and its top 5 brands hold 78% of demand.

What do buyers complain about in Portable Induction Hob?

Portable Induction Hob buyers on Amazon United Kingdom complain most about Heating, Functionality-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 4.1%.

What does it cost to enter the Portable Induction Hob niche?

Portable Induction Hob sells for £57.17 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £23.12–£163.15. The average incumbent carries 1,539 reviews — the moat a new listing must climb.

Portable Induction Hob

soft demand (-19.9% this quarter) — Portable Induction Hob doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

This niche Category average

Is Portable Induction Hob profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Portable Induction Hob is a £390K/yr Amazon United Kingdom market (251K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 44/100.

Portable Induction Hob: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.9% over the last 90 days and 2.7% of searches end in a purchase.

£390K

revenue / yr

Units sold / yr8K

Search volume / yr-19.9%251K

Conversion rate2.7%

Avg price£57.17

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers16 · 66

Top-5 product click share59%

Open market22%

Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 27 products

Top Portable Induction Hob products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Tefal Everyday Portable Electric Induction Hob 2 hours timer 6 functions 9 power level 2100W Kitchen Student Cooking Caravan Party Black IH201840

Price: £47.78
Rating: 4.4/5
Reviews: 3,369
Age: 12y ago

Daewoo 2200W Portable Single Induction Hob Convenient Electric Cooktop for Use With Induction-Suitable Pans 6 Presets LED Controls & Timer

Price: £29.24
Rating: 4.3/5
Reviews: 1,425
Age: 1y ago

AMZCHEF Single Induction Cooker Ultra-thin Induction Hob with Fashion Look 20-level Power and Temperature Control Black Frosted Glass Panel Touch Sensor 3-hour Timer Safety Lock

Price: £33.23
Rating: 4.4/5
Reviews: 6,485
Age: 4y ago

AMZCHEF Single Induction Hob Portable Induction Hob 10 Temperature Settings and Power levels from 300W to 2000W Black Frosted Glass Panel Sensitive Press Control 3-hour Timer

Price: £29.12
Rating: 4.4/5
Reviews: 6,485
Age: 3y ago

Portable Induction Hob Single Induction Cooker Electric Hob Plug in hob

Price: £31.81
Rating: 4.4/5
Reviews: 60
Age: 7mo ago

Newest

by launch date

KICHPOWER Single Induction Hob 2000W Portable Induction Cooker with 10 Power & Temperature Levels Touch Control Child Lock 3-Hour Timer Residual Heat Indicator Black Glass Panel Electric Hob

Price: £29.81
Rating: 4.6/5
Reviews: 104
Age: 7mo ago

Portable Induction Hob Single Induction Cooker Electric Hob Plug in hob

Price: £31.81
Rating: 4.4/5
Reviews: 60
Age: 7mo ago

Portable Induction Hob Single Induction Cooker Electric Hob Plug in hob

Price: £31.29
Rating: 4.4/5
Reviews: 60
Age: 7mo ago

Aobosi Single Induction Cooker Portable Induction Hob with Ultra-thin Body(32 * 26 * 4.2) 20 Power and Temperature levels Booster Function 2000W Safety Lock 10H Timer Black

Price: £34.48
Rating: 4.5/5
Reviews: 815
Age: 8mo ago

Andrew James Induction Hob Cooker 2000W Portable Electric Hob with Hot Plate | Electric Induction Cooker with Touch Controls & 10 Heat Settings Portable Stove (Single Black)

Price: £33.64
Rating: 4.6/5
Reviews: 54
Age: 9mo ago

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

59%

Top 20: 93%

Open market

18%

AMZCHEF25%
Tefal20%
Daewoo17%
AAOBOSI10%
AMAS Beauty6%
KICHPOWER4%
Open — no brand owns it (10 brands, 18%)

Portable Induction Hob demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume251KCVR2.7%Products27Brands16Top 5 Brands78%OOS Rate1.7%Rating4.4★Reviews1,539Avg BSR#29

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Portable Induction Hob search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

portable induction hob69K/yr -21.9%2.9% conv.
induction hob portable28K/yr -19.3%2.7% conv.
single induction hob28K/yr -24.8%3.6% conv.
plug in induction hob21K/yr -20.9%1.3% conv.
camping induction hob10K/yr +72.1%0.7% conv.
tefal induction hob13K/yr -14.5%6.8% conv.
single induction hob portable9K/yr -18.1%4.8% conv.
portable induction hobs4K/yr +17.8%1.5% conv.
60 cm induction hob9K/yr -51.8%0.2% conv.
induction hob 60cm7K/yr -12.3%0.3% conv.

What reviews say buyers love and hate about Portable Induction Hob

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

Ease Of Use16%

“Easy to use”

Quality-Overall14%

“In summary, it feels like reasonable build quality and is fully functional”

Value For Money12%

“Good value”

Heating12%

“Good heat distribution”

Ease Of Cleaning6%

“It wipes clean with a damp cloth”

What buyers complain about

66% of reviews

Heating17%

“fine tuning of heat could be better”

Functionality-Overall13%

“it doesnt do anything”

Durability8%

“Broke after three uses”

Quality-Overall6%

“It is absolute garbage”

Ease Of Use4%

“Not so easy to use”

Portable Induction Hob return rate & reasons

Why buyers send it back, as a share of all return requests.

4.1%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

25%

2Size-Overall

16%

3Heating

14%

4Compatibility-Overall

11%

5Defective Material/Parts

Common Portable Induction Hob questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Portable Induction Hob 44/100 on Amazon United Kingdom — Skip it. The niche generates £390K/yr across 27 tracked products. 3 of 6 products launched in the last 360 days are still selling. Search demand moved -19.9% over the last 90 days.