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Portable Fire Pit

Portable Fire Pit shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

67
Worth a look
Market size 38Growth 79Conversion 42Competition 70Returns 96Price range 70Avg price 84Brand share 80Review moat 86Quality gap 52
This niche Category average

Is Portable Fire Pit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Portable Fire Pit is a £193K/yr Amazon United Kingdom market (310K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in May–Jul–Aug. Verdict: Worth a look — 67/100.

Portable Fire Pit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +70.4% over the last 90 days and 3.3% of searches end in a purchase.

£193K

revenue / yr

Units sold / yr10K
Search volume / yr+70.4%310K
Conversion rate3.3%
Avg price£18.63

Who owns the niche?

The top 5 brands hold 55% of demand, so 45% of the market is open.

45%

open market share

Brands · sellers30 · 42
Top-5 product click share43%
Open market45%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement92%
New entrants (1y)7· 1 succeeded
Avg rating4.4★
Avg reviews279

Top Portable Fire Pit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£12K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

42

Top-5 brand share

55%

Top 20: 93%

Top-5 click share

43%

Top 20: 88%

Open market

39%

  • VonLux15%
  • HAOLIIDA12%
  • Odoland12%
  • TuDou9%
  • NBBENG6%
  • Snowpea6%

Portable Fire Pit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume310KCVR3.3%Products36Brands30Top 5 Brands55%OOS Rate20.0%Rating4.4★Reviews279Avg BSR#103
13K8KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Aug · busiest ÷ quietest = 3.8×

Top Portable Fire Pit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • camping fire pit68K/yr
  • portable fire pit60K/yr
  • fire pit camping27K/yr
  • portable fire pit for camping22K/yr
  • camping fire pit portable21K/yr
  • folding fire pit16K/yr
  • camping fire16K/yr
  • camp fire14K/yr
  • foldable fire pit9K/yr
  • campfire10K/yr

What reviews say buyers love and hate about Portable Fire Pit

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Quality-Overall13%

Easy set up good quality

Value For Money12%

Good buy for the money

Assembly/Installation11%

Easy to set up

Portability9%

Handy

Ease Of Cleaning7%

It was fast to put up and even easier to put away, folds flat and come with a handy little bag so it keeps everything clean

What buyers complain about

67% of reviews
Size-Overall17%

Not fit for purpose

Durability15%

Broke

Quality-Overall7%

Poor quality split after first use

Instructions/User Manual/Troubleshooting7%

NO INSTRUCTIONS

Value For Money5%

Price is a little high in my opinion

Portable Fire Pit return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

65%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
46%
2Defective Material/Parts
5%
3Advertised Vs Actual Product
5%
4Strength
4%
5Value For Money
4%

Common Portable Fire Pit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Portable Fire Pit 67/100 on Amazon United Kingdom — Worth a look. The niche generates £193K/yr across 36 tracked products. 1 of 7 products launched in the last 360 days are still selling. Search demand moved +70.4% over the last 90 days.
Search demand for Portable Fire Pit on Amazon United Kingdom peaks in May–Jul–Aug, where the busiest month runs 3.8× the quietest.