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Portable Fire Pit

Pass

Portable Fire Pit scores 67 out of 100, a Pass. Shoppers spend $193K a year here, search demand grew +70.4% this quarter, and returns run at 0.9% of orders.

Flapen Score
67
67 / 100
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Market size
£193K/yr310K searches / yr
90-day growth
+70.4%search demand this quarter
Competition
43%top-5 click share · 30 brands · 42 sellers

Flapen Score

Portable Fire Pit against its category

The dotted line is the Home & Garden average. Past it, Portable Fire Pit is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portable Fire Pit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Portable Fire Pit 310K times last year and spent an estimated £193K. The top 5 brands take 55% of clicks. Demand peaks in May–Jul–Aug. Flapen scores it 67 out of 100, a Pass.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 310K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +70.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £193K a year.

Searches, last 12 months
310K
Growth, 90 days vs prior 90
+70.4%
Conversion, latest week
3.3%
Market size, estimated
£193Ka year
Peak month
August3.8× the quietest month
Top search term
camping fire pit68K searches a year

02 · Price

A sale here is worth £18.63.

Listings sell for £18.63 on average, from £5.52 to £37.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £18.63 that is £2K to £5K a year per listing.

Average price
£18.63inside the $15 to $100 sweet spot
Price range
£5.52–£37.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #103 within Outdoor Heaters & Fire Pits. It carries 279 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
83%
Out of stock, average day
20.0%
Average rank
#103in Outdoor Heaters & Fire Pits
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
279per listing
Listings tracked
36

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Portable Fire Pit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

42

Top-5 brand share

55%

Top 20: 93%

Top-5 click share

43%

Top 20: 88%

Open market

39%

  • VonLux15%
  • HAOLIIDA12%
  • Odoland12%
  • TuDou9%
  • NBBENG6%
  • Snowpea6%

Demand

Portable Fire Pit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Aug · busiest ÷ quietest = 3.8×

Search terms

Top Portable Fire Pit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • camping fire pit68K/yr
  • portable fire pit60K/yr
  • fire pit camping27K/yr
  • portable fire pit for camping22K/yr
  • camping fire pit portable21K/yr
  • folding fire pit16K/yr
  • camping fire16K/yr
  • camp fire14K/yr
  • foldable fire pit9K/yr
  • campfire10K/yr

Reviews and returns

What reviews say buyers love and hate about Portable Fire Pit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.13

Not fit for purpose

Small

Bigger than I expected

Durability15%−0.17

Broke

the wire mesh started breaking up after 3 uses

Short lifespan

Quality-Overall7%−0.03

Poor quality split after first use

Poor quality

Very poor quality

Instructions/User Manual/Troubleshooting7%−0.07

NO INSTRUCTIONS

I sent the seller a message as I did not receive any instructions with the fire pit on 15th March

no instructions on how to get it set up or use

Value For Money5%+0.67

Price is a little high in my opinion

Not worth the money

Love

Quality-Overall13%−0.03

Easy set up good quality

Brilliant quality

Build quality feels solid too

Value For Money12%+0.67

Good buy for the money

Good price

Excellent value for money

Assembly/Installation11%+0.32

Easy to set up

Easy enough to assemble

Quick set up

Portability9%

Handy

Practical & portable

Very portable

Ease Of Cleaning7%+0.44

It was fast to put up and even easier to put away, folds flat and come with a handy little bag so it keeps everything clean

Airflow is clean

Easy to keep clean

Return

0.9% Return rate 65% Fixable by listing

Size-Overall46%▅█▇▆▆▆

Not fit for purpose

Small

Bigger than I expected

Defective Material/Parts5%▅█▅▃▃▆
Advertised Vs Actual Product5%▁█▅▅▆▂
Strength4%▆▁▁▂█▄

not sure its that sturdy

Value For Money4%▁█▆▅▃▄

Price is a little high in my opinion

Not worth the money

FAQ

Common Portable Fire Pit questions

Answered from the same tracked data.