Portable Fire Pit

Shoppers searched for this 310K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +70.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £193K a year.

Searches, last 12 months

310K

Growth, 90 days vs prior 90

+70.4%

Conversion, latest week

3.3%

Market size, estimated

£193Ka year

Peak month

August3.8× the quietest month

Top search term

camping fire pit68K searches a year

Listings sell for £18.63 on average, from £5.52 to £37.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £18.63 that is £2K to £5K a year per listing.

Average price

£18.63inside the $15 to $100 sweet spot

Price range

£5.52–£37.55

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£2K–£5K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #103 within Outdoor Heaters & Fire Pits. It carries 279 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

83%

Out of stock, average day

20.0%

Average rank

#103in Outdoor Heaters & Fire Pits

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

279per listing

Listings tracked

36

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months