portable fire pit
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great278.97avg incumbent reviews — the moat a new listing must climb
Avg price
Great£18.63avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Growth
Great+70.4%90-day search growth — must beat 0% to launch
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.52–£37.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£193K£193K/yr · 310K searches
According to Flapen's Amazon United Kingdom niche tracking, portable fire pit is a £193K/yr Amazon United Kingdom market (310K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in May–Jul–Aug. Verdict: Worth a look — 67/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
portable fire pit market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £149K–£186K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #103
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 92%
- Out of stock
- 20.0%
- Avg brand age
- 35 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
30 rising
Sellers
42
Top-5 brand share
55%
Top 20: 93%
Top-5 click share
43%
Top 20: 88%
Open market
39%
- VonLux15%
- HAOLIIDA12%
- Odoland12%
- TuDou9%
- NBBENG6%
- Snowpea6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +70.4% search growth over the last 90 days.Peak months: May, Jul, Aug · busiest ÷ quietest = 3.8×
Top portable fire pit search terms
- camping fire pit68K/yr
- portable fire pit60K/yr
- fire pit camping27K/yr
- portable fire pit for camping22K/yr
- camping fire pit portable21K/yr
- folding fire pit16K/yr
- camping fire16K/yr
- camp fire14K/yr
- foldable fire pit9K/yr
- campfire10K/yr
Top portable fire pit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Portable Fire Pit Folding Camping Fire Pit - 42cm Stainless Steel Foldable Outdoor Fire Pit with Carrying Bag and Gloves Collapsible Bonfire Firepit Set for Garden Picnic Barbecue
VonLux£10.484.4★148 rev
Portable Fire Pit for Camping Outdoor Folding Fire Pit Large Size 56cm Fireplace with Heat Resistant Firepit Mat & Carrying Bag 304 Stainless Steel Mesh BBQ Fire Bowl for Patio Backyard and Garden
HAOLIIDA£17.754.8★39 rev
Portable Fire Pit for Camping Outdoor Folding Firepit Fireplace with Heat Resistant Gloves & Carrying Bag Stainless Steel Mesh BBQ Fire Bowl for Picnics Bonfire Patio Backyard and Garden
TuDou£15.394.4★1,878 rev
Odoland Camping Fire Pit Portable Fire Pit for Camping 2 in 1 Wood Burning Fire pit Grill with Detachable Cooking Grate for Outdoor BBQ with Carry Bag
Odoland£28.584.2★331 rev
Portable Fire Pit for Camping Foldable Stainless Steel Mesh Fire Pit with Carrier Bag and Heat Resistant Gloves Camper Van Accessories Perfect for For Outdoor Camping BBQ Patio and Garden
NBBENG£9.874.7★24 rev
Newest
by launch date
ADVENTURE PEAKS Portable Fire Pit With Easy to Carry Bag - 304 Stainless Steel Firepits for Outdoors Wood Burning Folding Fire Pits for Garden Camping BBQ Bonfire & Backyard
ADVENTURE PEAKS£10.8447 rev
Portable Fire Pit for Camping Outdoor Folding Fire Pit Large Size 56cm Fireplace with Heat Resistant Firepit Mat & Carrying Bag 304 Stainless Steel Mesh BBQ Fire Bowl for Patio Backyard and Garden
HAOLIIDA£17.7539 rev
Portable Fire Pit for Garden BBQ Camping Essentials Equipment Collapsible 304 Stainless Steel Bbq Camping Stove Grill Firepits for Outdoors Picnic Terrace Camping Campfire Bonfire BBQ Barbecue PatioXL
FOXHIVE£36.308 rev
Portable Fire Pit for Camping 42cm Outdoor Folding Firepit Fireplace with Heat Resistant Gloves & Carrying Bag Stainless Steel Foldable Mesh BBQ Fire Bowl for Picnics Bonfire (Sliver Medium)
SHENGRUI£8.2020 rev
Portable Fire Pit Folding Camping Fire Pit with Carry Bag Small Size 42cm Stainless Steel Mesh Firepits for Outdoors Garden Picnic Barbecue CampingEssentials & Camping Gifts for Men
HAOLIIDA£9.2439 rev
Trending
90-day click momentum
Keplin - Portable Folding Fire Pit with Lid & Carry Bag - Durable Stainless Steel 304 Firepit with BBQ Grill Food Safe & Dishwasher Safe for Garden Camping Patio & BBQs - 55x55x28cm Unfolded
KEPLIN£26.334.5★
Portable Fire Pit for Camping Outdoor Folding Fire Pit Large Size 56cm Fireplace with Heat Resistant Firepit Mat & Carrying Bag 304 Stainless Steel Mesh BBQ Fire Bowl for Patio Backyard and Garden
HAOLIIDA£17.754.8★
Portable Fire Pit Folding Camping Fire Pit with Carry Bag Small Size 42cm Stainless Steel Mesh Firepits for Outdoors Garden Picnic Barbecue CampingEssentials & Camping Gifts for Men
HAOLIIDA£9.244.8★
HH Home Hut Fire Pit for Garden Portable Folding Outdoor Firepit with BBQ Grill Spark Guard Cover & Carry Bag 58cm Camping Fire Pit Bowl Alloy Steel Log Burner Heater for Patio and Campfire
HH Home Hut£25.544.4★
Portable Fire Pit for Camping Foldable Stainless Steel Mesh Fire Pit with Carrier Bag and Heat Resistant Gloves Camper Van Accessories Perfect for For Outdoor Camping BBQ Patio and Garden
NBBENG£9.874.7★
What buyers say about portable fire pit
What buyers praise and complain about, mined from review topics.What buyers love
“Easy set up good quality”
“Good buy for the money”
“Easy to set up”
“Handy”
“It was fast to put up and even easier to put away, folds flat and come with a handy little bag so it keeps everything clean”
“Quick and easy”
“Very compact and easy to pack for camping trips”
“size, looks nice as well”
“Better than expected”
“emits great heat”
What buyers complain about
“Not fit for purpose”
“Broke”
“Poor quality split after first use”
“NO INSTRUCTIONS”
“Price is a little high in my opinion”
“because it slides through a small slot in one of the side plates it has made assembly/disassembly almost impossible”
“No carrying bag”
“Nice Idea, poor materials”
“not sure its that sturdy”
“Taking apart and cleaning its already shown signs it wont last very long”
Top return reasons
Common questions
- Is portable fire pit profitable to sell on Amazon United Kingdom?
- The niche generates £193K/yr across 36 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +70.4%. Flapen's verdict: Worth a look (67/100).
- How competitive is the portable fire pit niche?
- 30 brands and 42 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in portable fire pit?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.9%.
- When does demand for portable fire pit peak?
- Demand peaks in May–Jul–Aug; the busiest month runs 3.8× the quietest.
- What does it cost to enter the portable fire pit niche?
- Listings span £5.52–£37.55; the average listing price is £18.63 (sweet spot $15–$100). The average incumbent carries 279 reviews — the moat a new listing must climb.