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Portable Ceiling Fan

Maybe

Search demand grew >1,000% this quarter. But shoppers spend only $18K a year here, so Portable Ceiling Fan is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£18K/yr26K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
60%top-5 click share · 18 brands · 47 sellers

Flapen Score

Portable Ceiling Fan against its category

The dotted line is the Home & Garden average. Past it, Portable Ceiling Fan is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portable Ceiling Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Portable Ceiling Fan 26K times last year and spent an estimated £18K. The top 5 brands take 69% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
3.6%
Market size, estimated
£18Ka year
Top search term
portable ceiling fan9K searches a year

02 · Price

A sale here is worth £19.32.

Listings sell for £19.32 on average, from £13.88 to £35.81. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £19.32 that is £0 to £2K a year per listing.

Average price
£19.32inside the $15 to $100 sweet spot
Price range
£13.88–£35.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #159 within Heating, Cooling & Air Quality. It carries 597 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
83%
Out of stock, average day
15.7%
Average rank
#159in Heating, Cooling & Air Quality
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
597per listing
Listings tracked
23

04 · Newcomers

Amazon counts 8 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
8Amazon's first-year sales bar
Average brand age
17 months

Products

Top Portable Ceiling Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

47

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

26%

  • VVU&CCO28%
  • bestmoument17%
  • PopuLike12%
  • moyiw8%
  • JDKJAG5%
  • PEAMOO4%

Search terms

Top Portable Ceiling Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • portable ceiling fan9K/yr
  • rechargeable ceiling fan6K/yr
  • gazebo fan4K/yr
  • usb ceiling fan4K/yr
  • parasol fan2K/yr

Reviews and returns

What reviews say buyers love and hate about Portable Ceiling Fan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall11%−0.23

Didn't work

the light doesnt work

its stopped working

Durability9%−0.18

Very flimsy broke first use

Broke within 2 weeks

broke after 1st use

Noise Level7%−0.08

One is very noisy when the fan is on

unfortunately the motor is very noisy

makes a bit of a noise

Quality-Overall7%−0.03

absolute garbage

Not great quality

So be aware that the quality is not consistent

Size-Overall5%+0.15

Very Small

This fan is small

Not fit for purpose

Love

Value For Money13%+1.08

Good for the price

Worth for money

Excellent value for money

Assembly/Installation11%+0.59

Easy to install

Easy to set up

Easy to assemble

Brightness/Shine/Glow10%+0.77

The light is great

The lights bright

bright as well

Quality-Overall9%−0.03

Excellent product

The build quality is impressive

The overall quality of the fan is quite good

Noise Level5%−0.08

It is quiet and powerful

Very quiet

It not loud at all

Return

0.7% Return rate 13% Fixable by listing

Functionality-Overall23%▁▁▁▁▅█

Didn't work

the light doesnt work

its stopped working

Defective Material/Parts16%▁▁█▁▂▆
Size-Overall11%█▁▅▅▃▃

Very Small

This fan is small

Not fit for purpose

Noise Level7%▁▁▁▁▄█

One is very noisy when the fan is on

unfortunately the motor is very noisy

makes a bit of a noise

Charging7%█▁█▅▅▂

Doesnt hold a charge

Also it takes a really long time to charge up

Takes a while to charge

FAQ

Common Portable Ceiling Fan questions

Answered from the same tracked data.