Portable Blender
MaybeThe products selling today average only 3.6★. But demand is soft, at -21.4% this quarter, so Portable Blender is a Maybe.
- Flapen Score
- 53 / 100Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 5153
- Market size
- £388K/yr608K searches / yr
- 90-day growth
- -21.4%search demand this quarter
- Competition
- 56%top-5 click share · 18 brands · 78 sellers
Flapen Score
Portable Blender against its category
The dotted line is the Home & Garden average. Past it, Portable Blender is stronger. Inside it, weaker.
Market
The Portable Blender market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Portable Blender 608K times last year and spent an estimated £388K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 608K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £388K a year.
- Searches, last 12 months
- 608K
- Growth, 90 days vs prior 90
- -21.4%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £388Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- portable blender324K searches a year
02 · Price
A sale here is worth £20.45.
Listings sell for £20.45 on average, from £7.33 to £55.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £20.45 that is £5K to £10K a year per listing.
- Average price
- £20.45inside the $15 to $100 sweet spot
- Price range
- £7.33–£55.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£10K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 25.1% of listings are out of stock. The average listing ranks #31 within Small Kitchen Appliances. It carries 2,756 reviews at 3.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 97%
- Out of stock, average day
- 25.1%
- Average rank
- #31in Small Kitchen Appliances
- Average rating
- 3.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,756per listing
- Listings tracked
- 29
04 · Newcomers
2 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Portable Blender products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ninja Blast Portable Blender 530ml Leakproof Lid & Sip Spout BC151UKNV
- Price
- £31.11
- Rating
- 4.4/5
- Reviews
- 4,438
- Age
- 2y ago

nutribullet Portable Blender in Black - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles per charge - Healthy Shakes On The Move
- Price
- £23.41
- Rating
- 4.0/5
- Reviews
- 1,814
- Age
- 2y ago

Ninja Blast Portable Blender 530ml Leakproof Lid Black BC151UKBK
- Price
- £33.83
- Rating
- 4.4/5
- Reviews
- 4,438
- Age
- 2y ago
![Breville Blend Active Personal Blender & Smoothie Maker | 350W | 2 Portable Blend Active Bottles (600ml) | Leak Proof Lids | White & Green [VBL246]](https://m.media-amazon.com/images/I/51w25zJtbOL.jpg)
Breville Blend Active Personal Blender & Smoothie Maker | 350W | 2 Portable Blend Active Bottles (600ml) | Leak Proof Lids | White & Green [VBL246]
- Price
- £16.63
- Rating
- 3.9/5
- Reviews
- 12,478
- Age
- 4y ago

nutribullet Portable Blender in Navy - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles - Healthy Shakes On The Move
- Price
- £24.35
- Rating
- 4.0/5
- Reviews
- 1,814
- Age
- 2y ago
Trending
estimated 90-day click momentum
Portable Blender Personal Blender USB Rechargeable for Shakes and Smoothies Strong Cutting Power with 6 Blades
- Price
- £14.21
- Rating
- 1.8/5
- Reviews
- 3
- Age
- 5mo ago

COMPOLICY Portable Blender 380ml Cordless USB Rechargeable Mini Blender 2000mAh Long-Lasting Battery 6 Stainless Steel Blades for Smoothies Protein Shakes Ice & Frozen Fruit Blue
- Price
- £12.60
- Rating
- 2.8/5
- Reviews
- 9
- Age
- 3mo ago

Portable Blender 380ml USB Rechargeable Personal Mini Blender with 2000mAh Battery 6 Blades for Smoothies Milkshakes & Ice Black
- Price
- £7.47
- Rating
- 2.8/5
- Reviews
- 26
- Age
- 7mo ago

Portable Blender 380ml Powerful USB Rechargeable Mini Blender 2000mAh Battery 6 Stainless Steel Blades for Smoothies Milkshakes & Ice Black
- Price
- £7.33
- Rating
- 2.2/5
- Reviews
- 7
- Age
- 7mo ago

TOMUOO Personal Blender Smoothies Maker to go Powerful 8 Blades 22000 RPM 500ml To-Go Bottle with Travel Lid USB-C Charging Compact Rechargeable Mixer for Shakes Juices
- Price
- £24.73
- Rating
- 3.8/5
- Reviews
- 22
- Age
- 6mo ago
Newest
by launch date
COMPOLICY Portable Blender 380ml Cordless USB Rechargeable Mini Blender 2000mAh Long-Lasting Battery 6 Stainless Steel Blades for Smoothies Protein Shakes Ice & Frozen Fruit Blue
- Price
- £12.60
- Rating
- 2.8/5
- Reviews
- 9
- Age
- 3mo ago

Portable Blender Personal Blender USB Rechargeable for Shakes and Smoothies Strong Cutting Power with 6 Blades
- Price
- £14.21
- Rating
- 1.8/5
- Reviews
- 3
- Age
- 5mo ago

TOMUOO Personal Blender Smoothies Maker to go Powerful 8 Blades 22000 RPM 500ml To-Go Bottle with Travel Lid USB-C Charging Compact Rechargeable Mixer for Shakes Juices
- Price
- £24.73
- Rating
- 3.8/5
- Reviews
- 22
- Age
- 6mo ago

Portable Blender 380ml USB Rechargeable Personal Mini Blender with 2000mAh Battery 6 Blades for Smoothies Milkshakes & Ice Black
- Price
- £7.47
- Rating
- 2.8/5
- Reviews
- 26
- Age
- 7mo ago

Portable Blender 380ml Powerful USB Rechargeable Mini Blender 2000mAh Battery 6 Stainless Steel Blades for Smoothies Milkshakes & Ice Black
- Price
- £7.33
- Rating
- 2.2/5
- Reviews
- 7
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
78
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 91%
Open market
18%
- Ninja34%
- NutriBullet26%
- Breville12%
- Jokoo4%
- wyewye4%
- Tefal3%
- Open — no brand owns it (12 brands, 18%)
Demand
Portable Blender search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Portable Blender search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- portable blender324K/yr
- blender bottle66K/yr
- portable blender smoothie maker33K/yr
- portable smoothie blender35K/yr
- blender cup25K/yr
- blender portable15K/yr
- cordless blender16K/yr
- bottle blender15K/yr
- travel blender10K/yr
- smoothie blender portable11K/yr
Reviews and returns
What reviews say buyers love and hate about Portable Blender
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Portable Blender questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









