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Portable Blender

Maybe

The products selling today average only 3.6★. But demand is soft, at -21.4% this quarter, so Portable Blender is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£388K/yr608K searches / yr
90-day growth
-21.4%search demand this quarter
Competition
56%top-5 click share · 18 brands · 78 sellers

Flapen Score

Portable Blender against its category

The dotted line is the Home & Garden average. Past it, Portable Blender is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portable Blender market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Portable Blender 608K times last year and spent an estimated £388K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 608K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £388K a year.

Searches, last 12 months
608K
Growth, 90 days vs prior 90
-21.4%
Conversion, latest week
3.1%
Market size, estimated
£388Ka year
Peak month
January1.9× the quietest month
Top search term
portable blender324K searches a year

02 · Price

A sale here is worth £20.45.

Listings sell for £20.45 on average, from £7.33 to £55.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £20.45 that is £5K to £10K a year per listing.

Average price
£20.45inside the $15 to $100 sweet spot
Price range
£7.33–£55.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 25.1% of listings are out of stock. The average listing ranks #31 within Small Kitchen Appliances. It carries 2,756 reviews at 3.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
97%
Out of stock, average day
25.1%
Average rank
#31in Small Kitchen Appliances
Average rating
3.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,756per listing
Listings tracked
29

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Portable Blender products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£39K£58K£78K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

78

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 91%

Open market

18%

  • Ninja34%
  • NutriBullet26%
  • Breville12%
  • Jokoo4%
  • wyewye4%
  • Tefal3%
  • Open — no brand owns it (12 brands, 18%)

Demand

Portable Blender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Portable Blender search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • portable blender324K/yr
  • blender bottle66K/yr
  • portable blender smoothie maker33K/yr
  • portable smoothie blender35K/yr
  • blender cup25K/yr
  • blender portable15K/yr
  • cordless blender16K/yr
  • bottle blender15K/yr
  • travel blender10K/yr
  • smoothie blender portable11K/yr

Reviews and returns

What reviews say buyers love and hate about Portable Blender

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Mixing/Blending”
30%of negative reviews mention “Durability”
2.4%of orders come back
“Breaks easily”
A buyer, on “Durability”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Portable Blender questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data