Portable Blender
MaybeThe products selling today average only 3.6★. But demand is soft, at -21.4% this quarter, so Portable Blender is a Maybe.
- Flapen Score
- 53 / 100Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 5153
- Market size
- £388K/yr608K searches / yr
- 90-day growth
- -21.4%search demand this quarter
- Competition
- 56%top-5 click share · 18 brands · 78 sellers
Flapen Score
Portable Blender against its category
The dotted line is the Home & Garden average. Past it, Portable Blender is stronger. Inside it, weaker.
Market
The Portable Blender market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Portable Blender 608K times last year and spent an estimated £388K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 608K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £388K a year.
- Searches, last 12 months
- 608K
- Growth, 90 days vs prior 90
- -21.4%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £388Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- portable blender324K searches a year
02 · Price
A sale here is worth £20.45.
Listings sell for £20.45 on average, from £7.33 to £55.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £20.45 that is £5K to £10K a year per listing.
- Average price
- £20.45inside the $15 to $100 sweet spot
- Price range
- £7.33–£55.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£10K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 25.1% of listings are out of stock. The average listing ranks #31 within Small Kitchen Appliances. It carries 2,756 reviews at 3.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 97%
- Out of stock, average day
- 25.1%
- Average rank
- #31in Small Kitchen Appliances
- Average rating
- 3.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,756per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 2 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Portable Blender products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ninja Blast Portable Blender 530ml Leakproof Lid & Sip Spout BC151UKNV
- Price
- £31.11
- Rating
- 4.4/5
- Reviews
- 4,438
- Age
- 2y ago
nutribullet Portable Blender in Black - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles per charge - Healthy Shakes On The Move
- Price
- £23.41
- Rating
- 4.0/5
- Reviews
- 1,814
- Age
- 2y ago
Ninja Blast Portable Blender 530ml Leakproof Lid Black BC151UKBK
- Price
- £33.83
- Rating
- 4.4/5
- Reviews
- 4,438
- Age
- 2y ago
![Breville Blend Active Personal Blender & Smoothie Maker | 350W | 2 Portable Blend Active Bottles (600ml) | Leak Proof Lids | White & Green [VBL246]](https://m.media-amazon.com/images/I/51w25zJtbOL.jpg)
Breville Blend Active Personal Blender & Smoothie Maker | 350W | 2 Portable Blend Active Bottles (600ml) | Leak Proof Lids | White & Green [VBL246]
- Price
- £16.63
- Rating
- 3.9/5
- Reviews
- 12,478
- Age
- 4y ago
nutribullet Portable Blender in Navy - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles - Healthy Shakes On The Move
- Price
- £24.35
- Rating
- 4.0/5
- Reviews
- 1,814
- Age
- 2y ago
Trending
90-day click momentum
Portable Blender Personal Blender USB Rechargeable for Shakes and Smoothies Strong Cutting Power with 6 Blades
- Price
- £14.21
- Rating
- 1.8/5
- Reviews
- 3
- Age
- 5mo ago
COMPOLICY Portable Blender 380ml Cordless USB Rechargeable Mini Blender 2000mAh Long-Lasting Battery 6 Stainless Steel Blades for Smoothies Protein Shakes Ice & Frozen Fruit Blue
- Price
- £12.60
- Rating
- 2.8/5
- Reviews
- 9
- Age
- 3mo ago
Portable Blender 380ml USB Rechargeable Personal Mini Blender with 2000mAh Battery 6 Blades for Smoothies Milkshakes & Ice Black
- Price
- £7.47
- Rating
- 2.8/5
- Reviews
- 26
- Age
- 7mo ago
Portable Blender 380ml Powerful USB Rechargeable Mini Blender 2000mAh Battery 6 Stainless Steel Blades for Smoothies Milkshakes & Ice Black
- Price
- £7.33
- Rating
- 2.2/5
- Reviews
- 7
- Age
- 7mo ago
TOMUOO Personal Blender Smoothies Maker to go Powerful 8 Blades 22000 RPM 500ml To-Go Bottle with Travel Lid USB-C Charging Compact Rechargeable Mixer for Shakes Juices
- Price
- £24.73
- Rating
- 3.8/5
- Reviews
- 22
- Age
- 6mo ago
Newest
by launch dateCOMPOLICY Portable Blender 380ml Cordless USB Rechargeable Mini Blender 2000mAh Long-Lasting Battery 6 Stainless Steel Blades for Smoothies Protein Shakes Ice & Frozen Fruit Blue
- Price
- £12.60
- Rating
- 2.8/5
- Reviews
- 9
- Age
- 3mo ago
Portable Blender Personal Blender USB Rechargeable for Shakes and Smoothies Strong Cutting Power with 6 Blades
- Price
- £14.21
- Rating
- 1.8/5
- Reviews
- 3
- Age
- 5mo ago
TOMUOO Personal Blender Smoothies Maker to go Powerful 8 Blades 22000 RPM 500ml To-Go Bottle with Travel Lid USB-C Charging Compact Rechargeable Mixer for Shakes Juices
- Price
- £24.73
- Rating
- 3.8/5
- Reviews
- 22
- Age
- 6mo ago
Portable Blender 380ml USB Rechargeable Personal Mini Blender with 2000mAh Battery 6 Blades for Smoothies Milkshakes & Ice Black
- Price
- £7.47
- Rating
- 2.8/5
- Reviews
- 26
- Age
- 7mo ago
Portable Blender 380ml Powerful USB Rechargeable Mini Blender 2000mAh Battery 6 Stainless Steel Blades for Smoothies Milkshakes & Ice Black
- Price
- £7.33
- Rating
- 2.2/5
- Reviews
- 7
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
78
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
56%
Top 20: 91%
Open market
18%
- Ninja34%
- NutriBullet26%
- Breville12%
- Jokoo4%
- wyewye4%
- Tefal3%
- Open — no brand owns it (12 brands, 18%)
Demand
Portable Blender search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Portable Blender search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- portable blender324K/yr
- blender bottle66K/yr
- portable blender smoothie maker33K/yr
- portable smoothie blender35K/yr
- blender cup25K/yr
- blender portable15K/yr
- cordless blender16K/yr
- bottle blender15K/yr
- travel blender10K/yr
- smoothie blender portable11K/yr
Reviews and returns
What reviews say buyers love and hate about Portable Blender
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Breaks easily
Didnt last
Broke after one use
Stopped charging
Doesnt hold charge
Issues with charging
Poor quality, broke in a couple months
Rubbish quality
Low quality
Now won't blend
Doesnt blend anything properly
it struggles to blend
It never worked
dont work properly
Did not work
Love
Blends very well
Happy with the mixing power
Great Blender
Excellent quality
The build quality feels solid and well designed
Good quality bottle
Really handy
Ease of use
easy to operate
Well worth it
Good price
Excellent value for money
what a great blender easy to use and clean
easy clean
easy to clean blades
Return
2.4% Return rate 13% Fixable by listing
It never worked
dont work properly
Did not work
Stopped charging
Doesnt hold charge
Issues with charging
Now won't blend
Doesnt blend anything properly
it struggles to blend
Breaks easily
Didnt last
Broke after one use
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Portable Blender questions
Answered from the same tracked data.