Portable Blender
Portable Blender shows beatable incumbent ratings (3.6★), but soft demand (-21.4% this quarter) keeps it on the watch list.
Flapen Score
Is Portable Blender profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Portable Blender is a £388K/yr Amazon United Kingdom market (608K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 53/100.
Portable Blender: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -21.4% over the last 90 days and 3.1% of searches end in a purchase.
£388K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.6★ — the gap to enter on.
0/100
page quality · 29 products
Top Portable Blender products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Ninja Blast Portable Blender 530ml Leakproof Lid & Sip Spout BC151UKNV
- Price
- £31.11
- Rating
- 4.4/5
- Reviews
- 4,438
- Age
- 2y ago
nutribullet Portable Blender in Black - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles per charge - Healthy Shakes On The Move
- Price
- £23.41
- Rating
- 4.0/5
- Reviews
- 1,814
- Age
- 2y ago
Ninja Blast Portable Blender 530ml Leakproof Lid Black BC151UKBK
- Price
- £33.83
- Rating
- 4.4/5
- Reviews
- 4,438
- Age
- 2y ago
![Breville Blend Active Personal Blender & Smoothie Maker | 350W | 2 Portable Blend Active Bottles (600ml) | Leak Proof Lids | White & Green [VBL246]](https://m.media-amazon.com/images/I/51w25zJtbOL.jpg)
Breville Blend Active Personal Blender & Smoothie Maker | 350W | 2 Portable Blend Active Bottles (600ml) | Leak Proof Lids | White & Green [VBL246]
- Price
- £16.63
- Rating
- 3.9/5
- Reviews
- 12,478
- Age
- 4y ago
nutribullet Portable Blender in Navy - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles - Healthy Shakes On The Move
- Price
- £24.35
- Rating
- 4.0/5
- Reviews
- 1,814
- Age
- 2y ago
Trending
90-day click momentum
Portable Blender Personal Blender USB Rechargeable for Shakes and Smoothies Strong Cutting Power with 6 Blades
- Price
- £14.21
- Rating
- 1.8/5
- Reviews
- 3
- Age
- 5mo ago
COMPOLICY Portable Blender 380ml Cordless USB Rechargeable Mini Blender 2000mAh Long-Lasting Battery 6 Stainless Steel Blades for Smoothies Protein Shakes Ice & Frozen Fruit Blue
- Price
- £12.60
- Rating
- 2.8/5
- Reviews
- 9
- Age
- 3mo ago
Portable Blender 380ml USB Rechargeable Personal Mini Blender with 2000mAh Battery 6 Blades for Smoothies Milkshakes & Ice Black
- Price
- £7.47
- Rating
- 2.8/5
- Reviews
- 26
- Age
- 7mo ago
Portable Blender 380ml Powerful USB Rechargeable Mini Blender 2000mAh Battery 6 Stainless Steel Blades for Smoothies Milkshakes & Ice Black
- Price
- £7.33
- Rating
- 2.2/5
- Reviews
- 7
- Age
- 7mo ago
TOMUOO Personal Blender Smoothies Maker to go Powerful 8 Blades 22000 RPM 500ml To-Go Bottle with Travel Lid USB-C Charging Compact Rechargeable Mixer for Shakes Juices
- Price
- £24.73
- Rating
- 3.8/5
- Reviews
- 22
- Age
- 6mo ago
Newest
by launch dateCOMPOLICY Portable Blender 380ml Cordless USB Rechargeable Mini Blender 2000mAh Long-Lasting Battery 6 Stainless Steel Blades for Smoothies Protein Shakes Ice & Frozen Fruit Blue
- Price
- £12.60
- Rating
- 2.8/5
- Reviews
- 9
- Age
- 3mo ago
Portable Blender Personal Blender USB Rechargeable for Shakes and Smoothies Strong Cutting Power with 6 Blades
- Price
- £14.21
- Rating
- 1.8/5
- Reviews
- 3
- Age
- 5mo ago
TOMUOO Personal Blender Smoothies Maker to go Powerful 8 Blades 22000 RPM 500ml To-Go Bottle with Travel Lid USB-C Charging Compact Rechargeable Mixer for Shakes Juices
- Price
- £24.73
- Rating
- 3.8/5
- Reviews
- 22
- Age
- 6mo ago
Portable Blender 380ml USB Rechargeable Personal Mini Blender with 2000mAh Battery 6 Blades for Smoothies Milkshakes & Ice Black
- Price
- £7.47
- Rating
- 2.8/5
- Reviews
- 26
- Age
- 7mo ago
Portable Blender 380ml Powerful USB Rechargeable Mini Blender 2000mAh Battery 6 Stainless Steel Blades for Smoothies Milkshakes & Ice Black
- Price
- £7.33
- Rating
- 2.2/5
- Reviews
- 7
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 rising
Sellers
78
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
56%
Top 20: 91%
Open market
18%
- Ninja34%
- NutriBullet26%
- Breville12%
- Jokoo4%
- wyewye4%
- Tefal3%
- Open — no brand owns it (12 brands, 18%)
Portable Blender demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
Top Portable Blender search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- portable blender324K/yr
- blender bottle66K/yr
- portable blender smoothie maker33K/yr
- portable smoothie blender35K/yr
- blender cup25K/yr
- blender portable15K/yr
- cordless blender16K/yr
- bottle blender15K/yr
- travel blender10K/yr
- smoothie blender portable11K/yr
What reviews say buyers love and hate about Portable Blender
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Blends very well”
“Excellent quality”
“Really handy”
“Well worth it”
“what a great blender easy to use and clean”
What buyers complain about
75% of reviews“Breaks easily”
“Stopped charging”
“Poor quality, broke in a couple months”
“Now won't blend”
“It never worked”
Portable Blender return rate & reasons
Why buyers send it back, as a share of all return requests.
2.4%
Return rate
13%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Portable Blender questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
