Is portable blender profitable to sell on Amazon United Kingdom?

The niche generates £388K/yr across 29 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -21.4%. Flapen's verdict: Worth a look (53/100).

How competitive is the portable blender niche?

18 brands and 78 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in portable blender?

Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 2.4%.

When does demand for portable blender peak?

Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the portable blender niche?

Listings span £7.33–£55.32; the average listing price is £20.45 (sweet spot $15–$100). The average incumbent carries 2,756 reviews — the moat a new listing must climb.

portable blender

Worth a look

Shows beatable incumbent ratings (3.6★), but soft demand (-21.4% this quarter) keeps it on the watch list.

Quality gap

Incredible3.6★

avg incumbent rating — lower means beatable quality

Avg price

Great£20.45

avg listing price — sweet spot $15–$100

Price range

Great£7.33–£55.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Market size

Good£388K

£388K/yr · 608K searches

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,755.79

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-21.4%

90-day search growth — must beat 0% to launch

Signals Quality Gap Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, portable blender is a £388K/yr Amazon United Kingdom market (608K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

portable blender market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: £307K–£409K; units × avg price
Conversion rate: 3.1%
Avg BSR: #31
Page quality: 0%
Prime: 97%
Sponsored: 93%
Out of stock: 25.1%
Avg brand age: 26 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

56%

Top 20: 91%

Open market

18%

Ninja34%
NutriBullet26%
Breville12%
Jokoo4%
wyewye4%
Tefal3%
Open — no brand owns it (12 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.4% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top portable blender search terms

portable blender324K/yr -24.2%1.7% conv.
blender bottle66K/yr -3.4%1.6% conv.
portable blender smoothie maker33K/yr -16.7%1.5% conv.
portable smoothie blender35K/yr -38.9%2.1% conv.
blender cup25K/yr -28.2%1.3% conv.
blender portable15K/yr -4.8%1.7% conv.
cordless blender16K/yr -21.6%0.8% conv.
bottle blender15K/yr -36.9%2.5% conv.
travel blender10K/yr +6.7%1.8% conv.
smoothie blender portable11K/yr -12.4%1.7% conv.

All search terms

Top portable blender products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ninja Blast Portable Blender 530ml Leakproof Lid & Sip Spout BC151UKNV

Ninja£31.114.4★4,438 rev

nutribullet Portable Blender in Black - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles per charge - Healthy Shakes On The Move

NutriBullet£23.414.0★1,814 rev

Ninja Blast Portable Blender 530ml Leakproof Lid Black BC151UKBK

Ninja£33.834.4★4,438 rev

Breville Blend Active Personal Blender & Smoothie Maker | 350W | 2 Portable Blend Active Bottles (600ml) | Leak Proof Lids | White & Green [VBL246]

Breville£16.633.9★12,478 rev

nutribullet Portable Blender in Navy - Powerful Extractor Blade 475ml Cup To-Go Lid USB-C Charging Cable & User Guide - Delivers 15+ Blending Cycles - Healthy Shakes On The Move

NutriBullet£24.354.0★1,814 rev

Newest

by launch date

COMPOLICY Portable Blender 380ml Cordless USB Rechargeable Mini Blender 2000mAh Long-Lasting Battery 6 Stainless Steel Blades for Smoothies Protein Shakes Ice & Frozen Fruit Blue

COMPOLICY£12.609 rev

3mo ago

Portable Blender Personal Blender USB Rechargeable for Shakes and Smoothies Strong Cutting Power with 6 Blades

Jokoo£14.213 rev

5mo ago

TOMUOO Personal Blender Smoothies Maker to go Powerful 8 Blades 22000 RPM 500ml To-Go Bottle with Travel Lid USB-C Charging Compact Rechargeable Mixer for Shakes Juices

TOMUOO£24.7322 rev

6mo ago

Portable Blender 380ml USB Rechargeable Personal Mini Blender with 2000mAh Battery 6 Blades for Smoothies Milkshakes & Ice Black

wyewye£7.4726 rev

7mo ago

Portable Blender 380ml Powerful USB Rechargeable Mini Blender 2000mAh Battery 6 Stainless Steel Blades for Smoothies Milkshakes & Ice Black

wyewye£7.337 rev

7mo ago

What buyers say about portable blender

What buyers praise and complain about, mined from review topics.

What buyers love

Mixing/Blending20%

“Blends very well”

Quality-Overall15%

“Excellent quality”

Ease Of Use11%

“Really handy”

Value For Money8%

“Well worth it”

Ease Of Cleaning8%

“what a great blender easy to use and clean”

Portability4%

“Handy and portable”

Charging3%

“Keeps charge”

Advertised Vs Actual Product2%

“Better than expected”

Battery Life2%

“Battery last long”

Durability2%

“durable”

What buyers complain about

Durability30%

“Breaks easily”

Charging12%

“Stopped charging”

Quality-Overall9%

“Poor quality, broke in a couple months”

Mixing/Blending5%

“Now won't blend”

Functionality-Overall5%

“It never worked”

Battery Life4%

“Horrible battery life”

Value For Money3%

“Not worth the price”

Strength2%

“Very flimsy”

Ease Of Cleaning2%

“Worried about cleaning the blades”

Ease Of Use2%

“it takes a few. hard”

Top return reasons

Functionality-Overall22%

Charging14%

Size-Overall9%

Mixing/Blending8%

Durability7%

Quality-Overall3%

Battery Life3%

Leak-Proof3%

Weight Heavy3%

Smell2%

Common questions

Is portable blender profitable to sell on Amazon United Kingdom?: The niche generates £388K/yr across 29 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -21.4%. Flapen's verdict: Worth a look (53/100).
How competitive is the portable blender niche?: 18 brands and 78 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in portable blender?: Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 2.4%.
When does demand for portable blender peak?: Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the portable blender niche?: Listings span £7.33–£55.32; the average listing price is £20.45 (sweet spot $15–$100). The average incumbent carries 2,756 reviews — the moat a new listing must climb.