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74

portable bbq

Worth a look

Shows demand growing +273.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 99Conversion 25Competition 69Returns 96Price range 77Avg price 95Brand share 91Review moat 80Quality gap 75

Growth

Incredible+273.8%

90-day search growth — must beat 0% to launch

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible£23.96

avg listing price — sweet spot $15–$100

Brand share

Great44%

top-5 brand share — no brand owns this niche

Review moat

Great398.49

avg incumbent reviews — the moat a new listing must climb

Price range

Great£8.20–£117.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Market size

Good£304K

£304K/yr · 645K searches

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, portable bbq is a £304K/yr Amazon United Kingdom market (645K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 74/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

portable bbq market data

Units sold / yr
10K–13K
avg 100–250/product
Revenue / yr
£240K–£300K
units × avg price
Conversion rate
2.0%
Avg BSR
#56
Page quality
0%
Prime
51%
Sponsored
79%
Out of stock
2.3%
Avg brand age
45 months
Avg seller age
178 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

31 falling

Sellers

72

Top-5 brand share

44%

Top 20: 90%

Top-5 click share

43%

Top 20: 83%

Open market

49%

  • Kizmyee13%
  • iHomara8%
  • Charmline8%
  • Outopee8%
  • Valiant Fun7%
  • WixbFyn7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +273.8% search growth over the last 90 days.
40K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 13.9×

Top portable bbq search terms

  • portable bbq213K/yr
  • camping bbq76K/yr
  • small bbq58K/yr
  • folding bbq33K/yr
  • portable bbq for camping34K/yr
  • table top bbq21K/yr
  • portable barbecue22K/yr
  • foldable bbq19K/yr
  • camping bbq portable22K/yr
  • mini bbq17K/yr
All search terms

Top portable bbq products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£12K8%£24K12%£37K16%£49K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about portable bbq

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money17%

“For the price”

Quality-Overall11%

“- Reasonable quality for the price”

Size-Overall9%

“Handy size”

Portability8%

“easy to carry”

Assembly/Installation8%

“easy to put together”

Ease Of Use7%

“Easy to use”

Strength6%

“once opened it feels stable”

Advertised Vs Actual Product4%

“it's exactly what I wanted”

Ease Of Cleaning4%

“the barbecue was easy to clean”

Compactness4%

“compacts up well”

What buyers complain about

Quality-Overall13%

“Awful build quality”

Size-Overall12%

“doesnt fully fit”

Strength12%

“Little flimsy”

Durability11%

“Not durable”

Assembly/Installation3%

“Assembly takes a bit of patience”

Rusts/Corrodes3%

“It is very prone to rust”

Paint Quality3%

“Paint melts”

Value For Money2%

“I would have expected a lot better for the price”

Thickness2%

“Metal gauge is not that thick”

Heating2%

“Dont heat up”

Top return reasons

Size-Overall40%
Quality-Overall10%
Strength9%
Defective Material/Parts6%
Paint Quality4%
Advertised Vs Actual Product3%
Material Quality2%
Product Condition2%
Mechanism Issues2%
Functionality-Overall2%

Common questions

Is portable bbq profitable to sell on Amazon United Kingdom?
The niche generates £304K/yr across 39 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is +273.8%. Flapen's verdict: Worth a look (74/100).
How competitive is the portable bbq niche?
31 brands and 72 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in portable bbq?
Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 0.8%.
When does demand for portable bbq peak?
Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 13.9× the quietest.
What does it cost to enter the portable bbq niche?
Listings span £8.20–£117.75; the average listing price is £23.96 (sweet spot $15–$100). The average incumbent carries 398 reviews — the moat a new listing must climb.