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Portable Bbq

Pass

Portable Bbq scores 74 out of 100, a Pass. Shoppers spend $304K a year here, search demand grew +273.8% this quarter, and returns run at 0.8% of orders.

Flapen Score
74
74 / 100
Top 2% of 5,777 Home & Garden niches · +23 vs the category median of 51
Market size
£304K/yr645K searches / yr
90-day growth
+273.8%search demand this quarter
Competition
43%top-5 click share · 31 brands · 72 sellers

Flapen Score

Portable Bbq against its category

The dotted line is the Home & Garden average. Past it, Portable Bbq is stronger. Inside it, weaker.

74Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portable Bbq market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Portable Bbq 645K times last year and spent an estimated £304K. The top 5 brands take 44% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 74 out of 100, a Pass.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 645K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +273.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £304K a year.

Searches, last 12 months
645K
Growth, 90 days vs prior 90
+273.8%
Conversion, latest week
2.0%
Market size, estimated
£304Ka year
Peak month
May13.9× the quietest month
Top search term
portable bbq213K searches a year

02 · Price

A sale here is worth £23.96.

Listings sell for £23.96 on average, from £8.20 to £117.75. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £23.96 that is £2K to £6K a year per listing.

Average price
£23.96inside the $15 to $100 sweet spot
Price range
£8.20–£117.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 51% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #56 within Barbecue & Outdoor Dining. It carries 398 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
51%
Out of stock, average day
2.3%
Average rank
#56in Barbecue & Outdoor Dining
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
398per listing
Listings tracked
39

04 · Newcomers

Amazon counts 3 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Portable Bbq products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£37K£49K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

72

Top-5 brand share

44%

Top 20: 90%

Top-5 click share

43%

Top 20: 83%

Open market

49%

  • Kizmyee13%
  • iHomara8%
  • Charmline8%
  • Outopee8%
  • Valiant Fun7%
  • WixbFyn7%

Demand

Portable Bbq search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 13.9×

Search terms

Top Portable Bbq search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • portable bbq213K/yr
  • camping bbq76K/yr
  • small bbq58K/yr
  • folding bbq33K/yr
  • portable bbq for camping34K/yr
  • table top bbq21K/yr
  • portable barbecue22K/yr
  • foldable bbq19K/yr
  • camping bbq portable22K/yr
  • mini bbq17K/yr

Reviews and returns

What reviews say buyers love and hate about Portable Bbq

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%−0.12

Awful build quality

Poor quality

Cheap junk

Size-Overall12%−0.01

doesnt fully fit

Too small

Also deceptively large

Strength12%−0.13

Little flimsy

Weak and Flimsy

It probably isnt the most sturdiest

Durability11%−0.13

Not durable

cheap and nasty falls apart while using it

Short lifespan

Assembly/Installation3%+0.38

Assembly takes a bit of patience

because it slides through a small slot in one of the side plates it has made assembly/disassembly almost impossible

Pain to setup

Love

Value For Money17%+1.08

For the price

WORTH THE MONEY

Excellent value

Quality-Overall11%−0.12

- Reasonable quality for the price

Excellent Build Quality For The Price

Excellent quality

Size-Overall9%−0.01

Handy size

fit for purpose

Only small and perfect for what we need

Portability8%+0.76

easy to carry

Quite portable

Ideal Portability

Assembly/Installation8%+0.38

easy to put together

Easy assembly

Easy assemble

Return

0.8% Return rate 53% Fixable by listing

Size-Overall40%█▅▆▆▆▆

doesnt fully fit

Too small

Also deceptively large

Quality-Overall10%█▅▄▇▅▆

Awful build quality

Poor quality

Cheap junk

Strength9%█▁▂▇▆▅

Little flimsy

Weak and Flimsy

It probably isnt the most sturdiest

Defective Material/Parts6%▁▁▄▃█▇
Paint Quality4%▁▁█▄▅▃

Paint melts

paint peeling off

Paint came off

FAQ

Common Portable Bbq questions

Answered from the same tracked data.