How competitive is the Poppy Wreath niche on Amazon United Kingdom?

7 brands and 12 sellers compete in Poppy Wreath on Amazon United Kingdom. The top 5 Poppy Wreath products take 91% of clicks and its top 5 brands hold 91% of demand.

What does it cost to enter the Poppy Wreath niche?

Poppy Wreath sells for £16.71 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £5.76–£27.49. The average incumbent carries 65 reviews — the moat a new listing must climb.

Poppy Wreath

a concentrated shelf (top 5 take 91% of clicks) — Poppy Wreath doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Poppy Wreath profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Poppy Wreath is a £33K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 46/100.

Poppy Wreath: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +28.8% over the last 90 days and 5.5% of searches end in a purchase.

£33K

revenue / yr

Units sold / yr1K

Search volume / yr+28.8%36K

Conversion rate5.5%

Avg price£16.71

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers7 · 12

Top-5 product click share91%

Open market9%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 7 products

Top Poppy Wreath products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Artificial Poppy Wreath - Red Poppies with Leaves

Price: £20.71
Rating: 4.2/5
Reviews: 104
Age: 5y ago

UK-Gardens 36cm Poppy Artificial Wreath - 14 Remembrance Day Hanging Decoration - Commemorative Red Poppies On A Round Plastic Frame With A Hanging Hole For Your Front Door

Price: £16.56
Rating: 4.4/5
Reviews: 109
Age: 4y ago

Artificial Red Poppy Wreath - 25cm Diameter with 8 Flowers - Remembrance Day

Price: £7.11
Rating: 4.3/5
Reviews: 100
Age: 15y ago

HOMESCAPES Artificial Poppy Wreath Red Poppies Remembrance Wreath with Faux Foliage 35 cm Wide

Price: £13.26
Rating: 4.2/5
Reviews: 17
Age: 3y ago

18 Red Rose Wreath Wooden Artificial Evergreen Memorial Grave Wreath

Price: £26.10
Rating: 4.5/5
Reviews: 20
Age: 7y ago

Newest

by launch date

Remembrance Day Poppy Wreath - Artificial Silk Flower Heart Tribute for Remembrance Sunday | Customizable Size | 10% Donated to the Royal British Legion

Price: £27.49
Rating: 5.0/5
Reviews: 1
Age: 11mo ago

Corsage Creations Red Poppy Bush | Artificial Poppy Flowers with 9 Vibrant Heads | Perfect for Bouquets Centerpieces Wreaths & DIY Floral Arrangements | Long-Lasting Realistic Design (40cm)

Price: £5.76
Rating: 4.4/5
Reviews: 101
Age: 2y ago

HOMESCAPES Artificial Poppy Wreath Red Poppies Remembrance Wreath with Faux Foliage 35 cm Wide

Price: £13.26
Rating: 4.2/5
Reviews: 17
Age: 3y ago

UK-Gardens 36cm Poppy Artificial Wreath - 14 Remembrance Day Hanging Decoration - Commemorative Red Poppies On A Round Plastic Frame With A Hanging Hole For Your Front Door

Price: £16.56
Rating: 4.4/5
Reviews: 109
Age: 4y ago

Artificial Poppy Wreath - Red Poppies with Leaves

Price: £20.71
Rating: 4.2/5
Reviews: 104
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Permabloom50%
UK-Gardens22%
Sincere Floral7%
HOMESCAPES7%
Dibor5%
Corsage Creations5%
Open — no brand owns it (1 brand, 4%)

Poppy Wreath demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume36KCVR5.5%Products7Brands7Top 5 Brands91%OOS Rate34.3%Rating4.4★Reviews65Avg BSR#2,954

What reviews say buyers love and hate about Poppy Wreath

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Quality-Overall75%

“Great quality”

Value For Money25%

“The item was good value for money”

What buyers complain about

100% of reviews

Advertised Vs Actual Product100%

“The photo is not representative of the actual wreath”

Poppy Wreath return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall

50%

2Gifting Purpose

50%

Common Poppy Wreath questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Poppy Wreath 46/100 on Amazon United Kingdom — Skip it. The niche generates £33K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +28.8% over the last 90 days.

Poppy Wreath buyers on Amazon United Kingdom complain most about Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.4%.