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Popcorn Maker

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -21.1% this quarter, so Popcorn Maker is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£520K/yr686K searches / yr
90-day growth
-21.1%search demand this quarter
Competition
40%top-5 click share · 25 brands · 35 sellers

Flapen Score

Popcorn Maker against its category

The dotted line is the Home & Garden average. Past it, Popcorn Maker is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Popcorn Maker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Popcorn Maker 686K times last year and spent an estimated £520K. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 686K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £520K a year.

Searches, last 12 months
686K
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
2.4%
Market size, estimated
£520Ka year
Peak month
December3.4× the quietest month
Top search term
popcorn machine413K searches a year

02 · Price

A sale here is worth £31.23.

Listings sell for £31.23 on average, from £4.24 to £197.74. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £31.23 that is £16K to £23K a year per listing.

Average price
£31.23inside the $15 to $100 sweet spot
Price range
£4.24–£197.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£16K–£23K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #18 within Small Kitchen Appliances. It carries 1,477 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
63%
Out of stock, average day
8.4%
Average rank
#18in Small Kitchen Appliances
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,477per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Popcorn Maker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£16K£31K£47K£62K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 flat

Sellers

35

Top-5 brand share

51%

Top 20: 96%

Top-5 click share

40%

Top 20: 91%

Open market

43%

  • Gadgy14%
  • andrew james13%
  • FOHERE9%
  • YASHE9%
  • Yabano8%
  • GILES & POSNER5%

Demand

Popcorn Maker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Popcorn Maker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • popcorn machine413K/yr
  • popcorn maker164K/yr
  • pop corn maker machine28K/yr
  • popcorn maker machine22K/yr
  • popcorn machines8K/yr
  • air popcorn maker7K/yr
  • pop corn maker8K/yr
  • pop corn machine5K/yr
  • hot air popcorn machine5K/yr
  • popcorn popper4K/yr

Reviews and returns

What reviews say buyers love and hate about Popcorn Maker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating12%−0.05

gets really hot

BEWARE-HOT

will over heat

Quality-Overall12%−0.07

Not the best build quality

Not great quality

Complete rubbish, doesnt work at all

Durability11%−0.13

Stopped working after first use

Stopped working after 4 months of use

Broke within a month

Functionality-Overall8%−0.09

Low efficiency and yield

did not work out of the box

Inefficient

Size-Overall7%+0.47

The popcorn you get is smaller than supermarket too

Much smaller than I thought

the kernels are really small

Love

Value For Money12%+0.23

Worth it

Good value for money

Good price

Ease Of Use11%+1.00

Easy to use

This popper is so easy to use

are straightforward to prepare

Quality-Overall11%−0.07

Great machine

Bought this item as it has good reviews

Amazing quality

Ease Of Cleaning8%+0.71

cleaning it is straightforward once it has cooled down

easy to clean

Great little machine easy to clean

Cooking Experience5%+0.40

Makes great popcorn

A fun and easy-to-use popcorn maker that does a surprisingly good job

Great Popcorn Maker

Return

0.9% Return rate 15% Fixable by listing

Functionality-Overall31%▇▇▇▆▅█

Low efficiency and yield

did not work out of the box

Inefficient

Size-Overall10%▂▆█▄▆▃

The popcorn you get is smaller than supermarket too

Much smaller than I thought

the kernels are really small

Heating10%█▄▄▅██

gets really hot

BEWARE-HOT

will over heat

Quality-Overall7%▄█▄▄▄▅

Not the best build quality

Not great quality

Complete rubbish, doesnt work at all

Durability7%▆▆▄▂█▇

Stopped working after first use

Stopped working after 4 months of use

Broke within a month

FAQ

Common Popcorn Maker questions

Answered from the same tracked data.