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Pool Mat

Pass

Pool Mat scores 68 out of 100, a Pass. Shoppers spend $60K a year here, search demand grew >1,000% this quarter, and returns run at 0.8% of orders.

Flapen Score
68
68 / 100
Top 5% of 5,777 Home & Garden niches · +17 vs the category median of 51
Market size
£60K/yr160K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
35%top-5 click share · 35 brands · 73 sellers

Flapen Score

Pool Mat against its category

The dotted line is the Home & Garden average. Past it, Pool Mat is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pool Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pool Mat 160K times last year and spent an estimated £60K. The top 5 brands take 50% of clicks. Flapen scores it 68 out of 100, a Pass.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
2.5%
Market size, estimated
£60Ka year
Top search term
pool ground mat19K searches a year

02 · Price

A sale here is worth £14.87.

Listings sell for £14.87 on average, from £6.06 to £33.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.87 that is £0 to £1K a year per listing.

Average price
£14.87under the $15 to $100 sweet spot
Price range
£6.06–£33.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #45 within Pools, Hot Tubs & Supplies. It carries 1,879 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
77%
Out of stock, average day
5.9%
Average rank
#45in Pools, Hot Tubs & Supplies
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,879per listing
Listings tracked
52

04 · Newcomers

Amazon counts 8 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
8Amazon's first-year sales bar
Average brand age
35 months

Products

Top Pool Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 rising

Sellers

73

Top-5 brand share

50%

Top 20: 87%

Top-5 click share

35%

Top 20: 70%

Open market

44%

  • Bestway14%
  • Harbour Housewares12%
  • VISTA SPORTS10%
  • YISIZES8%
  • ZAYMDO7%
  • TRYN6%

Demand

Pool Mat search demand

Weekly searches over the year. Pick a range.

25K15KSpike '26Prime Day '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Search terms

Top Pool Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pool ground mat19K/yr
  • foam mats for swimming pool16K/yr
  • pool mat17K/yr
  • pool mats outdoor16K/yr
  • under pool matting11K/yr
  • 10ft pool ground mat10K/yr
  • 12ft pool ground mat6K/yr
  • swimming pool mats for under pool7K/yr
  • pool floor mat7K/yr
  • swimming pool mat7K/yr

Reviews and returns

What reviews say buyers love and hate about Pool Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness24%−0.31

Not as thick as I would have liked

It is not as thick as advertised

Not very thick

Quality-Overall16%+0.26

Poor performance

Not good quality

Cheap feel

Size-Overall10%−0.02

It doesn't fit right

so they dont fit my current mat

Way too small

Value For Money7%+1.01

quite expensive

cheaper BETTER options

A little more expensive than what I wanted to pay

Thin5%−0.05

Very thin

Simply a piece of thin felt

Thin and not Taylor made

Love

Quality-Overall28%+0.26

Good quality and easy to assemble together

Excellent Product

Very well made

Value For Money12%+1.01

Good value for money

Good value

Good value for money

Size-Overall9%−0.02

Great size

It fits our pool perfectly

Its a generous size too

Advertised Vs Actual Product7%+0.19

Does what it says

Its great just what we needed

it worked exactly as expected

Ease Of Use5%+0.66

Easy to use

Easy to lay

It folds out easily

Return

0.8% Return rate 63% Fixable by listing

Size-Overall50%██▆▇▆▆

It doesn't fit right

so they dont fit my current mat

Way too small

Thin12%▄▅▇▆█▆

Very thin

Simply a piece of thin felt

Thin and not Taylor made

Quality-Overall8%▃▃█▆▅▆

Poor performance

Not good quality

Cheap feel

Advertised Vs Actual Product5%▄█▃▄▄▆

Looks are deceiving

Misleading

Not as described

Thickness5%▆▁▃█▇▅

Not as thick as I would have liked

It is not as thick as advertised

Not very thick

FAQ

Common Pool Mat questions

Answered from the same tracked data.