Skip to content

Pool Mat

Pass

Pool Mat scores 68 out of 100, a Pass. Shoppers spend an estimated $60K a year here, search demand grew >1,000% this quarter, and an estimated 0.8% of orders come back.

Flapen Score
68
68 / 100
Top 5% of 5,777 Home & Garden niches · +17 vs the category median of 51
Market size
£60K/yr160K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
35%top-5 click share · 35 brands · 73 sellers

Flapen Score

Pool Mat against its category

The dotted line is the Home & Garden average. Past it, Pool Mat is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pool Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pool Mat 160K times last year and spent an estimated £60K. The top 5 brands take 50% of clicks. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
2.5%
Market size, estimated
£60Ka year
Top search term
pool ground mat19K searches a year

02 · Price

A sale here is worth £14.87.

Listings sell for £14.87 on average, from £6.06 to £33.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.87 that is £0 to £1K a year per listing.

Average price
£14.87under the $15 to $100 sweet spot
Price range
£6.06–£33.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #45 within Pools, Hot Tubs & Supplies. It carries 1,879 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
77%
Out of stock, average day
5.9%
Average rank
#45in Pools, Hot Tubs & Supplies
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,879per listing
Listings tracked
52

04 · Newcomers

8 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
8Amazon's first-year sales bar
Average brand age
35 months

Products

Top Pool Mat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 rising

Sellers

73

Est. top-5 brand share

50%

Top 20: 87%

Est. top-5 click share

35%

Top 20: 70%

Open market

44%

  • Bestway14%
  • Harbour Housewares12%
  • VISTA SPORTS10%
  • YISIZES8%
  • ZAYMDO7%
  • TRYN6%

Demand

Pool Mat search demand

Weekly searches over the year. Pick a range.

25K15KSpike '26Prime Day '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Search terms

Top Pool Mat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pool ground mat19K/yr
  • foam mats for swimming pool16K/yr
  • pool mat17K/yr
  • pool mats outdoor16K/yr
  • under pool matting11K/yr
  • 10ft pool ground mat10K/yr
  • 12ft pool ground mat6K/yr
  • swimming pool mats for under pool7K/yr
  • pool floor mat7K/yr
  • swimming pool mat7K/yr

Reviews and returns

What reviews say buyers love and hate about Pool Mat

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Thickness”
0.8%of orders come back
“Not as thick as I would have liked”
A buyer, on “Thickness”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pool Mat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data