Pool Mat
PassPool Mat scores 68 out of 100, a Pass. Shoppers spend an estimated $60K a year here, search demand grew >1,000% this quarter, and an estimated 0.8% of orders come back.
- Flapen Score
- 68 / 100Top 5% of 5,777 Home & Garden niches · +17 vs the category median of 5168
- Market size
- £60K/yr160K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 35%top-5 click share · 35 brands · 73 sellers
Flapen Score
Pool Mat against its category
The dotted line is the Home & Garden average. Past it, Pool Mat is stronger. Inside it, weaker.
Market
The Pool Mat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pool Mat 160K times last year and spent an estimated £60K. The top 5 brands take 50% of clicks. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 160K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £60Ka year
- Top search term
- pool ground mat19K searches a year
02 · Price
A sale here is worth £14.87.
Listings sell for £14.87 on average, from £6.06 to £33.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.87 that is £0 to £1K a year per listing.
- Average price
- £14.87under the $15 to $100 sweet spot
- Price range
- £6.06–£33.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #45 within Pools, Hot Tubs & Supplies. It carries 1,879 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 77%
- Out of stock, average day
- 5.9%
- Average rank
- #45in Pools, Hot Tubs & Supplies
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,879per listing
- Listings tracked
- 52
04 · Newcomers
8 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Pool Mat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Harbour Housewares Gym Flooring Mats - 60 x 60cm - Pack of 16 Large Black Heavy Duty EVA Non-Slip Rubber Matting Floor Tiles for Exercise Home Garage Pool Treadmill Workout Equipment
- Price
- £25.74
- Rating
- 4.4/5
- Reviews
- 98
- Age
- 8mo ago

Exercise Foam Mat - Anti fatigue Protective Interlocking Puzzle EVA Floor Tiles with Edges - Gym Flooring Mats - Non slip Rubber Cushion for Underlay (Black 4 Tiles (16 Square Feet))
- Price
- £7.68
- Rating
- 4.5/5
- Reviews
- 403
- Age
- 1y ago

Pool Ground Cloth Foldable Swimming Pool Floor Protector Waterproof Rectangular Pool Mat for Frame Pool and Above Ground Swimming Pools (200 * 300cm)
- Price
- £13.85
- Rating
- 4.2/5
- Reviews
- 941
- Age
- 3y ago

bemaxx Interlocking Soft Foam Floor Mat - Protective Gym Flooring Set Exercise Mats EVA Puzzle Tiles Ground Protection Workout Sports Pool Home Fitness - Anthracite - 18 Pieces 32L x 32W x 1Th cm
- Price
- £19.02
- Rating
- 4.3/5
- Reviews
- 19,710
- Age
- 10y ago

Bestway Ground Protector Cloth for Above Ground Pools and Hot Tub Spas 3.66m
- Price
- £13.46
- Rating
- 4.2/5
- Reviews
- 11,788
- Age
- 2y ago
Trending
estimated 90-day click momentum
18Pc Interlocking Soft Foam Floor Mat - Exercise EVA Puzzle Tiles Protective Gym Flooring Ground Surface Protection Workout Underlay Matting Sports Pool Home Fitness Garage Gymnastic (Black)
- Price
- £13.48
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 8mo ago

Pool Ground Cloth Rectangular Pool Ground Mat for Frame Pool Foldable Swimming Pool Liner Pad for Inflatable Pools Floor Protector Cloth for Paddling Pool(200 * 300cm/78.74 * 118.11in)
- Price
- £11.82
- Rating
- 3.9/5
- Reviews
- 62
- Age
- 5mo ago

Athlyt Foam Mat Flooring - 4 piece set
- Price
- £7.56
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 2y ago

Harbour Housewares Gym Flooring Mats - 60 x 60cm - Pack of 16 Large Black Heavy Duty EVA Non-Slip Rubber Matting Floor Tiles for Exercise Home Garage Pool Treadmill Workout Equipment
- Price
- £25.74
- Rating
- 4.4/5
- Reviews
- 98
- Age
- 8mo ago

Pool Ground Cloth Foldable Rectangular Pool Ground Mat for Inflatable Pools & Frame Pool Waterproof Pool Floor Protector for Above Ground Swimming Pools (274 * 274cm/107.87 * 107.87 in)
- Price
- £12.39
- Rating
- 3.6/5
- Reviews
- 43
- Age
- 9mo ago
Newest
by launch date
18Pc Interlocking Soft Foam Floor Mat - Exercise EVA Puzzle Tiles Protective Gym Flooring Ground Surface Protection Workout Underlay Matting Sports Pool Home Fitness Garage Gymnastic (Blue)
- Price
- £14.30
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 2mo ago

GCM- Rubber Matting Roll | Thick Heavy Duty Flooring Mat Indoor & Outdoor Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor (Checker Plate 0.5m x 1.5m)
- Price
- £18.64
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 4mo ago

Pool Ground Cloth Rectangular Pool Ground Mat for Frame Pool Foldable Swimming Pool Liner Pad for Inflatable Pools Floor Protector Cloth for Paddling Pool(200 * 300cm/78.74 * 118.11in)
- Price
- £11.82
- Rating
- 3.9/5
- Reviews
- 62
- Age
- 5mo ago

2.4M X 3.4M Rectangle Pool Mat Cover Thick Pool Ground Mats Sheet Cloth Nonslip Floor Protector under Padding Pool Base Suitable for 2X3m /6.5x9.8ft Size Inflatable or Frame Pools
- Price
- £14.82
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 7mo ago

274x274cm Pool Ground Cloth Foldable Swimming pool ground Mat Waterproof Outdoor Floor Protector for Inflatable Frame and Above Ground Pools Hot Tub Spas 9X9 ft
- Price
- £14.08
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
35 rising
Sellers
73
Est. top-5 brand share
50%
Top 20: 87%
Est. top-5 click share
35%
Top 20: 70%
Open market
44%
- Bestway14%
- Harbour Housewares12%
- VISTA SPORTS10%
- YISIZES8%
- ZAYMDO7%
- TRYN6%
Demand
Pool Mat search demand
Weekly searches over the year. Pick a range.
Search terms
Top Pool Mat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pool ground mat19K/yr
- foam mats for swimming pool16K/yr
- pool mat17K/yr
- pool mats outdoor16K/yr
- under pool matting11K/yr
- 10ft pool ground mat10K/yr
- 12ft pool ground mat6K/yr
- swimming pool mats for under pool7K/yr
- pool floor mat7K/yr
- swimming pool mat7K/yr
Reviews and returns
What reviews say buyers love and hate about Pool Mat
We read the reviews and the return reasons for every product selling here.
“Not as thick as I would have liked”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pool Mat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









