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Pool Lights

Pass

Pool Lights scores 72 out of 100, a Pass. Shoppers spend $33K a year here, search demand grew +722.8% this quarter, and returns run at 1.5% of orders.

Flapen Score
72
72 / 100
Top 2% of 5,777 Home & Garden niches · +21 vs the category median of 51
Market size
£33K/yr67K searches / yr
90-day growth
+722.8%search demand this quarter
Competition
29%top-5 click share · 32 brands · 43 sellers

Flapen Score

Pool Lights against its category

The dotted line is the Home & Garden average. Past it, Pool Lights is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pool Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pool Lights 67K times last year and spent an estimated £33K. The top 5 brands take 44% of clicks. Flapen scores it 72 out of 100, a Pass.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +722.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+722.8%
Conversion, latest week
2.7%
Market size, estimated
£33Ka year
Top search term
pool lights29K searches a year

02 · Price

A sale here is worth £18.31.

Listings sell for £18.31 on average, from £7.81 to £66.98. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £18.31 that is £0 to £2K a year per listing.

Average price
£18.31inside the $15 to $100 sweet spot
Price range
£7.81–£66.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #48 within Pools, Hot Tubs & Supplies. It carries 302 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
98%
Out of stock, average day
12.6%
Average rank
#48in Pools, Hot Tubs & Supplies
Average rating
3.96 starsAmazon United Kingdom average 4.36 stars
Average reviews
302per listing
Listings tracked
49

04 · Newcomers

Amazon counts 2 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Pool Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£982£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

43

Top-5 brand share

44%

Top 20: 90%

Top-5 click share

29%

Top 20: 73%

Open market

51%

  • JOY SPOT!11%
  • daphomeu11%
  • GEYUEYA Home9%
  • Lustaled8%
  • Soiarllt6%
  • Brillistep5%

Search terms

Top Pool Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pool lights29K/yr
  • swimming pool lights10K/yr
  • floating pool lights9K/yr
  • solar pool lights8K/yr
  • pool lights underwater led6K/yr
  • pool light4K/yr

Reviews and returns

What reviews say buyers love and hate about Pool Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability7%−0.27

still very poor for future use

Stopped working after a day

Stop working in few hours

Water Resistance5%

it does let water in

Not waterproof

not using them under water

Charging5%+0.31

One charge and now the battery does not hold charge

Charging Speed: The recharge cycle is notably slow

Take long time to charge

Quality-Overall5%−0.05

very poor quality

cheap and ineffective

I feel it's a bit cheaply made

Size-Overall5%

These are small lights

A larger than expected

Small

Love

Brightness/Shine/Glow23%+2.03

Brilliant light

They are bright

Beautiful light

Color10%+0.52

The colors are vibrant

I love the colours

Beautiful colours

Water Resistance10%

they are completely waterproof and very pretty

Solid Waterproofing

They are waterproof

Quality-Overall7%−0.05

Great quality

Brilliant lights, fantastic quality

Build quality feels surprisingly solid

Charging7%+0.31

It is easy to charge with the provided charger

they hold a fantastic charge

They also charge well

Return

1.5% Return rate 20% Fixable by listing

Functionality-Overall18%▇▆▇▄██

it didn't light up

Not working

it just never worked

Brightness/Shine/Glow12%▁▃▂█▅▄

not to light up anything around it

The lights aren't bright

Not at all bright

Size-Overall12%▂▅█▄▂▆

These are small lights

A larger than expected

Small

Water Resistance10%█▆▄▁▆▃

it does let water in

Not waterproof

not using them under water

Defective Material/Parts7%▇█▂▆▄▅

FAQ

Common Pool Lights questions

Answered from the same tracked data.