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Pool Flocculant

Maybe

Search demand grew +932.9% this quarter. But shoppers spend an estimated $23K a year here, so Pool Flocculant is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£23K/yr13K searches / yr
90-day growth
+932.9%search demand this quarter
Competition
76%top-5 click share · 11 brands · 25 sellers

Flapen Score

Pool Flocculant against its category

The dotted line is the Home & Garden average. Past it, Pool Flocculant is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pool Flocculant market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pool Flocculant 13K times last year and spent an estimated £23K. The top 5 brands take 82% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +932.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
+932.9%
Conversion, latest week
9.2%
Market size, estimated
£23Ka year
Top search term
flocculant swimming pool5K searches a year

02 · Price

A sale here is worth £19.01.

Listings sell for £19.01 on average, from £8.41 to £30.45. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £19.01 that is £0 to £2K a year per listing.

Average price
£19.01inside the $15 to $100 sweet spot
Price range
£8.41–£30.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #41 within Pools, Hot Tubs & Supplies. It carries 1,034 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
75%
Out of stock, average day
3.2%
Average rank
#41in Pools, Hot Tubs & Supplies
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,034per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Pool Flocculant products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

25

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

10%

  • Blue Horizons23%
  • No More Mr Nice Guy22%
  • Clearwater15%
  • JOLLY GEL14%
  • Desjoyaux9%
  • Nortembio8%
  • Open — no brand owns it (5 brands, 10%)

Demand

Pool Flocculant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26Prime Day '26AugSepOctNovDecMarAprMayJunJul

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 287.1× · 10 of 12 months tracked

Search terms

Top Pool Flocculant search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • flocculant swimming pool5K/yr
  • pool flocculant5K/yr
  • flocculant3K/yr

Reviews and returns

What reviews say buyers love and hate about Pool Flocculant

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Advertised Vs Actual Product”
22%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Didn't work”
A buyer, on “Functionality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pool Flocculant questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data