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Pool Filter Cartridges

Maybe

Search demand grew >1,000% this quarter. But shoppers spend only $17K a year here, so Pool Filter Cartridges is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£17K/yr14K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
61%top-5 click share · 16 brands · 49 sellers

Flapen Score

Pool Filter Cartridges against its category

The dotted line is the Home & Garden average. Past it, Pool Filter Cartridges is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pool Filter Cartridges market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pool Filter Cartridges 14K times last year and spent an estimated £17K. The top 5 brands take 69% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
10.0%
Market size, estimated
£17Ka year
Top search term
bestway pool filter type 15K searches a year

02 · Price

A sale here is worth £12.19.

Listings sell for £12.19 on average, from £5.79 to £18.40. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £12.19 that is £0 to £1K a year per listing.

Average price
£12.19under the $15 to $100 sweet spot
Price range
£5.79–£18.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #111 within Pools, Hot Tubs & Supplies. It carries 2,973 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
80%
Out of stock, average day
14.3%
Average rank
#111in Pools, Hot Tubs & Supplies
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,973per listing
Listings tracked
20

04 · Newcomers

Amazon counts 4 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
46 months

Products

Top Pool Filter Cartridges products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

49

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

25%

  • Bestway28%
  • Mallez17%
  • SUDS-ONLINE9%
  • Mscomft8%
  • Hycago6%
  • Keleily6%

Demand

Pool Filter Cartridges search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Spike '26Prime Day '26JulAugSepOctNovMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 64.3× · 9 of 12 months tracked

Search terms

Top Pool Filter Cartridges search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bestway pool filter type 15K/yr
  • avenli pool filter cartridge4K/yr
  • bestway type 1 filter3K/yr
  • type 1 filter cartridge2K/yr

Reviews and returns

What reviews say buyers love and hate about Pool Filter Cartridges

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.10

Did not fit

They are in fact slightly smaller at 7.5 by 8.5 cm in size

They where to big

Value For Money10%+1.12

there are better value options out there

why so expensive

I am a little surprised at the price

Quality-Overall9%+0.57

These are cheap

They're not as good as the originals

Cheap as and effective

Filtration9%−0.11

Correct filter terrible delivery by Everi, took ages, kept saying out for delivery,

Received defected filters

Filters made it difficult for the pump to pull water through

Jamming/Clogging5%−0.05

Don't last too long get clogged very quickly

Perfect fit, easy to clean however they did clog up quite quickly

These tend to clog up pretty quickly with heavy use

Love

Size-Overall24%−0.10

Fit fine

Fits pool pump so ok

Same dimensions as the Best way for

Value For Money16%+1.12

Good value for money

Good price

Generous amount for the price

Filtration16%−0.11

Good filters

Great filters, fit and work well

This is a good quality filter

Quality-Overall9%+0.57

they appear well made

The build quality looks completely fine

Excellent product

Advertised Vs Actual Product9%+1.12

Awesome just what I wanted

As described

Does what it says

Return

0.8% Return rate 93% Fixable by listing

Size-Overall91%▁▁█▅▇▇

Did not fit

They are in fact slightly smaller at 7.5 by 8.5 cm in size

They where to big

Filtration4%▁▁▁▁▆█

Correct filter terrible delivery by Everi, took ages, kept saying out for delivery,

Received defected filters

Filters made it difficult for the pump to pull water through

Advertised Vs Actual Product3%▁▁▁▁█▄
Quality-Overall1%▁▁▁█▁▁

These are cheap

They're not as good as the originals

Cheap as and effective

Functionality-Overall0%

FAQ

Common Pool Filter Cartridges questions

Answered from the same tracked data.