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Pool Filter Cartridges

Maybe

Search demand grew >1,000% this quarter. But shoppers spend an estimated $17K a year here, so Pool Filter Cartridges is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£17K/yr14K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
61%top-5 click share · 16 brands · 49 sellers

Flapen Score

Pool Filter Cartridges against its category

The dotted line is the Home & Garden average. Past it, Pool Filter Cartridges is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pool Filter Cartridges market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pool Filter Cartridges 14K times last year and spent an estimated £17K. The top 5 brands take 69% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
10.0%
Market size, estimated
£17Ka year
Top search term
bestway pool filter type 15K searches a year

02 · Price

A sale here is worth £12.19.

Listings sell for £12.19 on average, from £5.79 to £18.40. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £12.19 that is £0 to £1K a year per listing.

Average price
£12.19under the $15 to $100 sweet spot
Price range
£5.79–£18.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #111 within Pools, Hot Tubs & Supplies. It carries 2,973 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
80%
Out of stock, average day
14.3%
Average rank
#111in Pools, Hot Tubs & Supplies
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,973per listing
Listings tracked
20

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
46 months

Products

Top Pool Filter Cartridges products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

49

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

25%

  • Bestway28%
  • Mallez17%
  • SUDS-ONLINE9%
  • Mscomft8%
  • Hycago6%
  • Keleily6%

Demand

Pool Filter Cartridges search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Spike '26Prime Day '26JulAugSepOctNovMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 64.3× · 9 of 12 months tracked

Search terms

Top Pool Filter Cartridges search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bestway pool filter type 15K/yr
  • avenli pool filter cartridge4K/yr
  • bestway type 1 filter3K/yr
  • type 1 filter cartridge2K/yr

Reviews and returns

What reviews say buyers love and hate about Pool Filter Cartridges

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Did not fit”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pool Filter Cartridges questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data