Pool Cleaner
MaybeSearch demand grew >1,000% this quarter. But prices span $4.31–$14.98, mostly outside the sweet spot, so Pool Cleaner is a Maybe.
- Flapen Score
- 53 / 100Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 5153
- Market size
- £21K/yr30K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 72%top-5 click share · 11 brands · 42 sellers
Flapen Score
Pool Cleaner against its category
The dotted line is the Home & Garden average. Past it, Pool Cleaner is stronger. Inside it, weaker.
Market
The Pool Cleaner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pool Cleaner 30K times last year and spent an estimated £21K. The top 5 brands take 84% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.
- Searches, last 12 months
- 30K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £21Ka year
- Peak month
- July33.1× the quietest month
- Top search term
- paddling pool cleaner23K searches a year
02 · Price
A sale here is worth £11.58.
Listings sell for £11.58 on average, from £4.31 to £14.98. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £11.58 that is £1K to £3K a year per listing.
- Average price
- £11.58under the $15 to $100 sweet spot
- Price range
- £4.31–£14.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #43 within Pools, Hot Tubs & Supplies. It carries 2,855 reviews at 4.05 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 80%
- Out of stock, average day
- 10.6%
- Average rank
- #43in Pools, Hot Tubs & Supplies
- Average rating
- 4.05 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,855per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Pool Cleaner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Relax 2 x 50ml KIDDY-SAFE PADDLING POOL WATER TREATMENT (CHLORINE FREE)
- Price
- £11.42
- Rating
- 4.4/5
- Reviews
- 229
- Age
- 8y ago
Clearwater Water Clarifier for Hot tub Spa and Swimming Water Treatment for Pristine Crystal Clear Water (1L)
- Price
- £8.41
- Rating
- 4.5/5
- Reviews
- 10,632
- Age
- 18y ago
Small Dispenser with 10 Ultimate Chlorine Tablets 20g PLUS FREE TEST STRIPS
- Price
- £12.64
- Rating
- 4.5/5
- Reviews
- 8,796
- Age
- 13y ago
Clearwater Algaecide Algae Remover for Swimming Pool and Spa Hot Tub Water Treatment Highly Effective Formula 1 Litre
- Price
- £8.57
- Rating
- 4.5/5
- Reviews
- 7,492
- Age
- 18y ago
Chlorine Tablets for Swimming Pools/Hot Tubs with Floating Chlorine Tablets Dispenser for Swimming Pool Paddling Pool Spa Bathtubs 100g
- Price
- £14.98
- Rating
- 3.2/5
- Reviews
- 269
- Age
- 1y ago
Trending
90-day click momentum
Chlorine Tablets for Swimming Pool with Floating Dispenser - 1 Inch Chlorine Tablets for Hot Tub Paddling Pool Lazy Spa Ice Bath 200G
- Price
- £14.25
- Rating
- 2.5/5
- Reviews
- 41
- Age
- 4mo ago
EcoCare Chlorine Free Paddling Pool Treatment Tablets | Non Chlorine Shock for Hot Tubs & Ice Bath Cleaner | Skin Safe Tablets for Hot Tub Ice Baths & Paddling Pools | Bromine Alternative | UK-Made
- Price
- £14.58
- Rating
- 4.0/5
- Reviews
- 29
- Age
- 5mo ago
Chlorine Tablets for/Swimming Pool 100g with Floating Chlorine Tablets Dispenser for Swimming Pool Spa Bathtubs Paddling Pool
- Price
- £13.60
- Rating
- 2.4/5
- Reviews
- 10
- Age
- 1mo ago
Clearwater Water Clarifier for Hot tub Spa and Swimming Water Treatment for Pristine Crystal Clear Water (1L)
- Price
- £8.41
- Rating
- 4.5/5
- Reviews
- 10,632
- Age
- 18y ago
Chlorine Tablets for Swimming Pools/Hot Tubs with Floating Chlorine Tablets Dispenser for Swimming Pool Paddling Pool Spa Bathtubs 100g
- Price
- £14.98
- Rating
- 3.2/5
- Reviews
- 269
- Age
- 1y ago
Newest
by launch dateChlorine Tablets for/Swimming Pool 100g with Floating Chlorine Tablets Dispenser for Swimming Pool Spa Bathtubs Paddling Pool
- Price
- £13.60
- Rating
- 2.4/5
- Reviews
- 10
- Age
- 1mo ago
Chlorine Tablets for Swimming Pool with Floating Dispenser - 1 Inch Chlorine Tablets for Hot Tub Paddling Pool Lazy Spa Ice Bath 200G
- Price
- £14.25
- Rating
- 2.5/5
- Reviews
- 41
- Age
- 4mo ago
EcoCare Chlorine Free Paddling Pool Treatment Tablets | Non Chlorine Shock for Hot Tubs & Ice Bath Cleaner | Skin Safe Tablets for Hot Tub Ice Baths & Paddling Pools | Bromine Alternative | UK-Made
- Price
- £14.58
- Rating
- 4.0/5
- Reviews
- 29
- Age
- 5mo ago
Chlorine Tablets for Swimming Pools/Hot Tubs with Floating Chlorine Tablets Dispenser for Swimming Pool Paddling Pool Spa Bathtubs 100g
- Price
- £14.98
- Rating
- 3.2/5
- Reviews
- 269
- Age
- 1y ago
AquaCare CHLORINE FREE Multifunctional Water Treatment Hydrogen Peroxide Formula for Hot Tubs Ice Baths and Pools 1L Kinder on Skin
- Price
- £10.01
- Rating
- 4.1/5
- Reviews
- 164
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
42
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
11%
- Relax29%
- Clearwater27%
- Blu Line17%
- SINPY6%
- SHATCHI5%
- AquaCare4%
- Open — no brand owns it (5 brands, 11%)
Demand
Pool Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 33.1×
Search terms
Top Pool Cleaner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- paddling pool cleaner23K/yr
- paddling pool water treatment5K/yr
- paddling pool treatment2K/yr
Reviews and returns
What reviews say buyers love and hate about Pool Cleaner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
possibly expensive
I do think the amount you get is a bit expensive for the price
Absolutely not worth the price
Did not do the job
Did not work
this does not work at all in our pool as its only shallow
The packaging was different to the ones advertised
Not what they seem
then that's on me for not properly checking the description
The bottle is tiny
Not fit for purpose
To small
No user guide even though it said there was one on the box
No instructions included
No dosing guide
Love
Does what it says
As described
Does everything it says
Excellent quality
Great product
Good products
Good price
worth it
Excellent value
it works quick
The tablets are straightforward to use
Easy to Use
it's Brilliant for cleaning my very large paddling pool
so far its kept the water very clean
convenient solution for maintaining clean
Return
0.1% Return rate 30% Fixable by listing
Did not do the job
Did not work
this does not work at all in our pool as its only shallow
The bottle is tiny
Not fit for purpose
To small
Good products from Clearwater however this was leaking
break up into granuals which leak out of float
instead break up in to granuals which leak out of float and overdose pool
The packaging was different to the ones advertised
Not what they seem
then that's on me for not properly checking the description
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pool Cleaner questions
Answered from the same tracked data.