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Poo Game

Fail

Shoppers spend only $13K a year here, so Poo Game is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£13K/yr27K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
72%top-5 click share · 13 brands · 39 sellers

Flapen Score

Poo Game against its category

The dotted line is the Home & Garden average. Past it, Poo Game is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Poo Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Poo Game 27K times last year and spent an estimated £13K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
4.7%
Market size, estimated
£13Ka year
Peak month
December10.9× the quietest month
Top search term
poo game10K searches a year

02 · Price

A sale here is worth £10.31.

Listings sell for £10.31 on average, from £2.82 to £21.02. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £10.31 that is £0 to £1K a year per listing.

Average price
£10.31under the $15 to $100 sweet spot
Price range
£2.82–£21.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #691 within Party Supplies. It carries 2,242 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
92%
Out of stock, average day
9.0%
Average rank
#691in Party Supplies
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,242per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Poo Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

39

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

23%

  • yayafunfun33%
  • Juegos Mattel16%
  • Gift Republic11%
  • WHAT DO YOU MEME?6%
  • Boxer Gifts6%
  • ICEBLUEOR5%

Demand

Poo Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 10.9×

Search terms

Top Poo Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • poo game10K/yr
  • poo games for kids9K/yr
  • toilet game4K/yr
  • poo games4K/yr

Reviews and returns

What reviews say buyers love and hate about Poo Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Fun/Entertainment Experience11%+3.23

67 year old could not stop giggling

Silly, messy fun for a short burst

Size-Overall9%−0.11

Didn't read the size so much smaller than expected

Value For Money8%+0.27

at the current price of £16.99 it felt like something a bit different to try

I do think it is a bit pricey for what it is

Durability5%−0.04

Toy stopped working after third use

Assembly/Installation5%−0.08

It takes a little bit of setting up as you have to use the play dough

Love

Fun/Entertainment Experience47%+3.23

Good fun

Great family fun

Fun for all the family

Value For Money10%+0.27

good value for money

Great value for money

Well worth buying

Quality-Overall7%+0.29

The quality is decent

The overall quality is reliable for outdoor fun

Quick and easy to play and decent quality from this well known and trusted brand

Ease Of Use5%

Fun and easy and easy to use

And easy to play too

easy to explain

Advertised Vs Actual Product5%+0.32

Exactly as advertised

which is exactly what you want

Fun poo avoiding game

Return

0.6% Return rate 15% Fixable by listing

Functionality-Overall35%████▁▃
Adhesion/Stickiness15%▁▁██▁▁
Size-Overall15%▁█▁▁█▁

Didn't read the size so much smaller than expected

Gifting Purpose15%█▁▁▁▁▆
Suitability Humid Weather8%▁▁▁▁▁█

FAQ

Common Poo Game questions

Answered from the same tracked data.