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Pond Sticks

Maybe

Buyers convert on 19.9% of searches. But the top 5 brands take 99% of clicks, so Pond Sticks is a Maybe.

Filters Trending
Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£55K/yr21K searches / yr
90-day growth
+146.0%search demand this quarter
Competition
40%top-5 click share · 6 brands · 50 sellers

Flapen Score

Pond Sticks against its category

The dotted line is the Home & Garden average. Past it, Pond Sticks is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pond Sticks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pond Sticks 21K times last year and spent an estimated £55K. The top 5 brands take 99% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

19.9% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.9% of those searches ended in a purchase. Searches in the last 90 days moved +146.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+146.0%
Conversion, latest week
19.9%
Market size, estimated
£55Ka year
Peak month
September16.0× the quietest month
Top search term
pond sticks16K searches a year

02 · Price

A sale here is worth £13.24.

Listings sell for £13.24 on average, from £2.51 to £35.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.24 that is £0 to £1K a year per listing.

Average price
£13.24under the $15 to $100 sweet spot
Price range
£2.51–£35.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Garden Décor. It carries 3,030 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
69%
Out of stock, average day
0.0%
Average rank
#27in Garden Décor
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,030per listing
Listings tracked
35

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 108 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
108 months

Products

Top Pond Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

50

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

40%

Top 20: 82%

Open market

0%

  • Tetra40%
  • HERONS34%
  • Extra Select12%
  • Walter Products Wildlife and Aquatics11%
  • Pond Friend2%
  • STARMER aquatic feed1%

Demand

Pond Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 16.0×

Reviews and returns

What reviews say buyers love and hate about Pond Sticks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.09

The koi seem to like it the bag looked bigger in the pictures

The pellets and sticks are too big

Small fish not interested good for the bigger ones

Quality-Overall19%+0.43

Cheap koi food

cheap, turned my pond into soup

Poor quality

Texture/Consistency-Overall13%−0.05

The ones I normally buy are dense

feels very light with no substance

Taste-Overall6%+0.19

Not tasted it myself though

Ease Of Use6%−0.01

I am now trying to remove the scum with difficulty there is a problem with this as I have used this food before

Love

Value For Money47%+3.06

Excellent value

Much less expensive

Great value

Quality-Overall22%+0.43

Good quality food

Excellent product

Good Quality food

Pet Friendly12%

Great product my Koi love it

Happy fish

my fish love it

Taste-Overall4%+0.19

Excellent value fish food

Very good food

Tasty

Size-Overall4%−0.09

Good size

great sized pack

Good size bag

FAQ

Common Pond Sticks questions

Answered from the same tracked data.