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Pond Plants

Pass

Pond Plants scores 67 out of 100, a Pass. Shoppers spend $239K a year here, search demand grew +83.2% this quarter, and returns run at 0.0% of orders.

Flapen Score
67
67 / 100
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Market size
£239K/yr454K searches / yr
90-day growth
+83.2%search demand this quarter
Competition
38%top-5 click share · 14 brands · 12 sellers

Flapen Score

Pond Plants against its category

The dotted line is the Home & Garden average. Past it, Pond Plants is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pond Plants market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pond Plants 454K times last year and spent an estimated £239K. The top 5 brands take 87% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 454K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +83.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £239K a year.

Searches, last 12 months
454K
Growth, 90 days vs prior 90
+83.2%
Conversion, latest week
5.3%
Market size, estimated
£239Ka year
Peak month
May21.3× the quietest month
Top search term
pond plants224K searches a year

02 · Price

A sale here is worth £10.05.

Listings sell for £10.05 on average, from £2.87 to £30.30. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £10.05 that is £3K to £5K a year per listing.

Average price
£10.05under the $15 to $100 sweet spot
Price range
£2.87–£30.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 13% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #113 within Garden Décor. It carries 855 reviews at 3.89 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
13%
Out of stock, average day
5.3%
Average rank
#113in Garden Décor
Average rating
3.89 starsAmazon United Kingdom average 4.36 stars
Average reviews
855per listing
Listings tracked
48

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Pond Plants products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£7K£14K£22K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

12

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

38%

Top 20: 76%

Open market

10%

  • Lincolnshire Pond Plants Ltd35%
  • k2aqua34%
  • Moerings8%
  • PondPlantsUK6%
  • Mühlan Aquatic Plants3%
  • Mokuzai3%
  • Open — no brand owns it (8 brands, 10%)

Demand

Pond Plants search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 21.3×

Search terms

Top Pond Plants search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pond plants224K/yr
  • pond plants for small ponds outdoors uk48K/yr
  • oxygenating pond plants uk34K/yr
  • floating pond plants24K/yr
  • pond plants for small ponds13K/yr
  • water plants15K/yr
  • pond plant12K/yr
  • oxygenating pond plants11K/yr
  • small pond plants9K/yr
  • pond oxygenator plants7K/yr

Reviews and returns

What reviews say buyers love and hate about Pond Plants

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.21

Quite small

Small bag

Bigger then expected

Plant Growth16%+1.80

Slow to grow

Didn't grow at all

Up to now NO growth

Value For Money14%−0.15

Over priced

Massively over priced for what you get

Rather expensive

Quality-Overall10%+2.59

Rubbish

Absolute rubbish

Bad quality

Durability7%−0.16

just fell apart

Didn't last

Fallen apart

Love

Plant Growth38%+1.80

the growth was fast

Great growing very well

Healthy Plants

Quality-Overall29%+2.59

Amazing quality

Good quality plants

Excellent quality plants

Value For Money9%−0.15

Value for money

fair price

Money well spent

Advertised Vs Actual Product7%+0.15

As advertised

As described

Exactly as advertised

Size-Overall5%−0.21

Very pleased with size

Basket is a good size

Good size

Return

0.0% Return rate 42% Fixable by listing

Plant Growth27%▆▃▄▅▄█

Slow to grow

Didn't grow at all

Up to now NO growth

Advertised Vs Actual Product17%▅█▅▂▄▄

misleading

nothing like the picture

Not as advertised

Size-Overall14%▇██▄▄▄

Quite small

Small bag

Bigger then expected

Color6%▁▁▄█▆▄

Then, they became yellowish and they began to flake

Colour was not good

then the colour comes out

Quality-Overall4%▁▁▁▆▇█

Rubbish

Absolute rubbish

Bad quality

FAQ

Common Pond Plants questions

Answered from the same tracked data.