Pond Plants
PassPond Plants scores 67 out of 100, a Pass. Shoppers spend $239K a year here, search demand grew +83.2% this quarter, and returns run at 0.0% of orders.
- Flapen Score
- 67 / 100Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 5167
- Market size
- £239K/yr454K searches / yr
- 90-day growth
- +83.2%search demand this quarter
- Competition
- 38%top-5 click share · 14 brands · 12 sellers
Flapen Score
Pond Plants against its category
The dotted line is the Home & Garden average. Past it, Pond Plants is stronger. Inside it, weaker.
Market
The Pond Plants market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pond Plants 454K times last year and spent an estimated £239K. The top 5 brands take 87% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 454K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +83.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £239K a year.
- Searches, last 12 months
- 454K
- Growth, 90 days vs prior 90
- +83.2%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £239Ka year
- Peak month
- May21.3× the quietest month
- Top search term
- pond plants224K searches a year
02 · Price
A sale here is worth £10.05.
Listings sell for £10.05 on average, from £2.87 to £30.30. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £10.05 that is £3K to £5K a year per listing.
- Average price
- £10.05under the $15 to $100 sweet spot
- Price range
- £2.87–£30.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 13% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #113 within Garden Décor. It carries 855 reviews at 3.89 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 13%
- Out of stock, average day
- 5.3%
- Average rank
- #113in Garden Décor
- Average rating
- 3.89 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 855per listing
- Listings tracked
- 48
04 · Newcomers
Amazon counts 1 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Pond Plants products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
k2aqua - 20 ELODEA DENSA Stems Oxygenating Weed Live Pond Plant Water Aquarium Aquatic Plants Egeria
- Price
- £7.41
- Rating
- 4.6/5
- Reviews
- 709
- Age
- 2y ago

K2AQUA Salvinia Natans Floating Live Plant Natural Aquatic Decoration for Aquariums and Ponds Oxygenating Water Plants
- Price
- £4.15
- Rating
- 4.1/5
- Reviews
- 616
- Age
- 1y ago

Lincolnshire Pond Plants Ltd - Nymphoides Peltata Deep Water - Loose Root
- Price
- £7.38
- Rating
- 3.4/5
- Reviews
- 348
- Age
- 7y ago

10 ELODEA DENSA Oxygenating Weed Live Pond Plant Water Aquarium Aquatic Plants Egeria K2aqua
- Price
- £4.93
- Rating
- 4.4/5
- Reviews
- 3,993
- Age
- 8mo ago

Complete Waterplants Pond Plant Kit - Trio Mix (Acorus Yellow Iris Pontederia)
- Price
- £12.77
- Rating
- 3.6/5
- Reviews
- 779
- Age
- 5y ago
Trending
90-day click momentum
Lincolnshire Pond Plants - Marginal Pond Plants 3 Varieties - Perfect for Bees and Dragon Flies - Plugs
- Price
- £11.48
- Rating
- 4.1/5
- Reviews
- 321
- Age
- 11mo ago

k2aqua 5 Marimo Moss Balls Always Fresh Live Aquarium Plant Cladophora aegagropila
- Price
- £5.76
- Rating
- 4.3/5
- Reviews
- 1,520
- Age
- 3y ago

Mühlan Aquatic Plants 1 pcs Salvina natans for pond floating plant against algae
- Price
- £5.81
- Rating
- 3.8/5
- Reviews
- 402
- Age
- 15y ago

PondPlantsUK Mixed Native Oxygenating Weed with Weights for 1 Metre Squared of Cover.
- Price
- £9.14
- Rating
- 3.7/5
- Reviews
- 369
- Age
- 10y ago

Blagdon Floating Lily 5 Diameter Plastic Plant Pond/Aquarium Decoration White
- Price
- £2.95
- Rating
- 4.1/5
- Reviews
- 244
- Age
- 3y ago
Newest
by launch date
10 ELODEA DENSA Oxygenating Weed Live Pond Plant Water Aquarium Aquatic Plants Egeria K2aqua
- Price
- £4.93
- Rating
- 4.4/5
- Reviews
- 3,993
- Age
- 8mo ago

12 ELODEA DENSA - XL Bunch Oxygenating Weed Live Pond Plant Water Aquarium Aquatic Plants Egeria K2aqua
- Price
- £5.36
- Rating
- 4.5/5
- Reviews
- 312
- Age
- 8mo ago

Lincolnshire Pond Plants - Marginal Pond Plants 5 Varieties - Perfect for Bees and Dragon Flies - Plugs
- Price
- £16.47
- Rating
- 4.1/5
- Reviews
- 321
- Age
- 11mo ago

Lincolnshire Pond Plants - Marginal Pond Plants 3 Varieties - Perfect for Bees and Dragon Flies - Plugs
- Price
- £11.48
- Rating
- 4.1/5
- Reviews
- 321
- Age
- 11mo ago

K2AQUA Salvinia Natans Floating Live Plant Natural Aquatic Decoration for Aquariums and Ponds Oxygenating Water Plants
- Price
- £4.15
- Rating
- 4.1/5
- Reviews
- 616
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
14 falling
Sellers
12
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
38%
Top 20: 76%
Open market
10%
- Lincolnshire Pond Plants Ltd35%
- k2aqua34%
- Moerings8%
- PondPlantsUK6%
- Mühlan Aquatic Plants3%
- Mokuzai3%
- Open — no brand owns it (8 brands, 10%)
Demand
Pond Plants search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 21.3×
Search terms
Top Pond Plants search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pond plants224K/yr
- pond plants for small ponds outdoors uk48K/yr
- oxygenating pond plants uk34K/yr
- floating pond plants24K/yr
- pond plants for small ponds13K/yr
- water plants15K/yr
- pond plant12K/yr
- oxygenating pond plants11K/yr
- small pond plants9K/yr
- pond oxygenator plants7K/yr
Reviews and returns
What reviews say buyers love and hate about Pond Plants
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Quite small
Small bag
Bigger then expected
Slow to grow
Didn't grow at all
Up to now NO growth
Over priced
Massively over priced for what you get
Rather expensive
Rubbish
Absolute rubbish
Bad quality
just fell apart
Didn't last
Fallen apart
Love
the growth was fast
Great growing very well
Healthy Plants
Amazing quality
Good quality plants
Excellent quality plants
Value for money
fair price
Money well spent
As advertised
As described
Exactly as advertised
Very pleased with size
Basket is a good size
Good size
Return
0.0% Return rate 42% Fixable by listing
Slow to grow
Didn't grow at all
Up to now NO growth
misleading
nothing like the picture
Not as advertised
Quite small
Small bag
Bigger then expected
Then, they became yellowish and they began to flake
Colour was not good
then the colour comes out
Rubbish
Absolute rubbish
Bad quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pond Plants questions
Answered from the same tracked data.









