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Pond Liner

Pass

Pond Liner scores 69 out of 100, a Pass. Shoppers spend $236K a year here, search demand grew +79.8% this quarter, and returns run at 0.2% of orders.

Flapen Score
69
69 / 100
Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 51
Market size
£236K/yr308K searches / yr
90-day growth
+79.8%search demand this quarter
Competition
43%top-5 click share · 19 brands · 23 sellers

Flapen Score

Pond Liner against its category

The dotted line is the Home & Garden average. Past it, Pond Liner is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pond Liner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pond Liner 308K times last year and spent an estimated £236K. The top 5 brands take 64% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 69 out of 100, a Pass.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 308K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +79.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £236K a year.

Searches, last 12 months
308K
Growth, 90 days vs prior 90
+79.8%
Conversion, latest week
5.0%
Market size, estimated
£236Ka year
Peak month
May9.3× the quietest month
Top search term
pond liner226K searches a year

02 · Price

A sale here is worth £15.23.

Listings sell for £15.23 on average, from £4.98 to £51.51. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £15.23 that is £4K to £8K a year per listing.

Average price
£15.23inside the $15 to $100 sweet spot
Price range
£4.98–£51.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #373 within Garden Décor. It carries 991 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
58%
Out of stock, average day
14.1%
Average rank
#373in Garden Décor
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
991per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Pond Liner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£19K£28K£38K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

23

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

43%

Top 20: 87%

Open market

29%

  • MIKIICOCO16%
  • GARDENIX16%
  • Swell UK14%
  • PondKraft9%
  • MYPURECORE YOU AT THE CORE8%
  • WARM&LOVE8%

Demand

Pond Liner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.3×

Search terms

Top Pond Liner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pond liner226K/yr
  • pond liner 2m x 2m15K/yr
  • small pond liner10K/yr
  • pool liner7K/yr
  • pond liners10K/yr
  • pond liners for outdoor ponds8K/yr
  • butyl pond liner7K/yr
  • rubber pond liner7K/yr
  • heavy duty pond liner6K/yr
  • 2m x 2m pond liner3K/yr

Reviews and returns

What reviews say buyers love and hate about Pond Liner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof22%

Developed a leak

Leaked everywhere

leaked

Quality-Overall12%

Sometimes cheapest is not the best

I cant see how this is premium quality

Extremely poor quality

Thickness10%−0.05

Get a dustbin bag will be thicker

Not very thick

Thickness of sheeting

Water Resistance8%−0.05

Product did not hold water

NOT waterproof

Not water tight

Material Quality7%−0.02

Plastic sheeting not proper pond liner

It's a thick plastic sheet there is cheaper out there

Bought for a ground sheet as this is thick material

Love

Quality-Overall20%

Affordable quality

Good Quality

nice quality pond liner

Value For Money15%+0.59

Good for the money

great value for money

Good value for money

Size-Overall13%+1.14

Perfect fit

was exactly what was needed true to size

Easy to fit

Strength9%+0.78

Really strong

Good sturdy msterial

Lovely strong pond

Advertised Vs Actual Product8%+0.85

Just what I needed

As described

Does exactly as it says

Return

0.2% Return rate 59% Fixable by listing

Size-Overall50%▇▆▇██▅

Not fit for purpose

Small pond

Smaller than advertised

Thin9%▁▁█▂▅▆

it's thin

Thin and fragile

Very thin and easy to pierce, not a great buy

Leak-Proof6%▆▆▁▂▃█

Developed a leak

Leaked everywhere

leaked

Quality-Overall5%▁█▄▂▃▇

Sometimes cheapest is not the best

I cant see how this is premium quality

Extremely poor quality

Strength5%█▁▆▁▆▅

FAQ

Common Pond Liner questions

Answered from the same tracked data.