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Pond Filter

Pass

Pond Filter scores 67 out of 100, a Pass. Shoppers spend $327K a year here, search demand grew +159.5% this quarter, and returns run at 1.3% of orders.

Flapen Score
67
67 / 100
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Market size
£327K/yr393K searches / yr
90-day growth
+159.5%search demand this quarter
Competition
33%top-5 click share · 14 brands · 31 sellers

Flapen Score

Pond Filter against its category

The dotted line is the Home & Garden average. Past it, Pond Filter is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pond Filter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pond Filter 393K times last year and spent an estimated £327K. The top 5 brands take 78% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 393K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +159.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £327K a year.

Searches, last 12 months
393K
Growth, 90 days vs prior 90
+159.5%
Conversion, latest week
1.2%
Market size, estimated
£327Ka year
Peak month
May11.2× the quietest month
Top search term
pond filter171K searches a year

02 · Price

A sale here is worth £67.74.

Listings sell for £67.74 on average, from £17.69 to £215.02. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £67.74 that is £0 to £7K a year per listing.

Average price
£67.74inside the $15 to $100 sweet spot
Price range
£17.69–£215.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 49% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #88 within Garden Décor. It carries 914 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
49%
Out of stock, average day
8.3%
Average rank
#88in Garden Décor
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
914per listing
Listings tracked
51

04 · Newcomers

Amazon counts 7 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
7Amazon's first-year sales bar
Average brand age
51 months

Products

Top Pond Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£10K£20K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

31

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

33%

Top 20: 72%

Open market

16%

  • allpondsolutions37%
  • Biling15%
  • PondHero10%
  • Pond Friend8%
  • POPOSOAP8%
  • Blagdon7%
  • Open — no brand owns it (8 brands, 16%)

Demand

Pond Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 11.2×

Search terms

Top Pond Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pond filter171K/yr
  • pond pump and filter33K/yr
  • pond filters with uv light26K/yr
  • pond filter box22K/yr
  • pond filters20K/yr
  • small pond filter14K/yr
  • uv pond filter13K/yr
  • pond filters for outdoor ponds10K/yr
  • fish pond filter10K/yr
  • pond pump and filter kit9K/yr

Reviews and returns

What reviews say buyers love and hate about Pond Filter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.29

Had this 2 months

And by broke

Don't last ling

Size-Overall10%

Although the panel is small

To big

Small

Functionality-Overall9%−0.14

Doesnt work

Its Just stopped working

its not efficient enough

Filtration6%+0.92

Poor quality filter

Filter bag missing

provided no filtration

Value For Money5%+0.45

Buy cheap buy twice

quite expensive

Averagely priced

Love

Filtration19%+0.92

good filter quality

POWERFUL FILTER

Amazing filter

Value For Money11%+0.45

Excellent value for money

Very reasonably priced

Good buy

Quality-Overall10%+0.48

Amazing quality

Good quality container

The pump is good quality

Assembly/Installation8%+0.55

easy to assemble

Easy to put together

Easy to install

Advertised Vs Actual Product6%+0.53

As advertised

As described

It does what it says

Return

1.3% Return rate 50% Fixable by listing

Size-Overall41%▇▅██▆▆

Although the panel is small

To big

Small

Functionality-Overall16%▃▃▄▅▆█

Doesnt work

Its Just stopped working

its not efficient enough

Defective Material/Parts9%▇██▄▆▅
Filtration6%▁▁█▅▆▇

Poor quality filter

Filter bag missing

provided no filtration

Compatibility-Overall4%▆█▄▄▅▃

FAQ

Common Pond Filter questions

Answered from the same tracked data.