Skip to content

Pond Filter

Pass

Pond Filter scores 67 out of 100, a Pass. Shoppers spend an estimated $327K a year here, search demand grew +159.5% this quarter, and an estimated 1.3% of orders come back.

Flapen Score
67
67 / 100
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Market size
£327K/yr393K searches / yr
90-day growth
+159.5%search demand this quarter
Competition
33%top-5 click share · 14 brands · 31 sellers

Flapen Score

Pond Filter against its category

The dotted line is the Home & Garden average. Past it, Pond Filter is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pond Filter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pond Filter 393K times last year and spent an estimated £327K. The top 5 brands take 78% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 393K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +159.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £327K a year.

Searches, last 12 months
393K
Growth, 90 days vs prior 90
+159.5%
Conversion, latest week
1.2%
Market size, estimated
£327Ka year
Peak month
May11.2× the quietest month
Top search term
pond filter171K searches a year

02 · Price

A sale here is worth £67.74.

Listings sell for £67.74 on average, from £17.69 to £215.02. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £67.74 that is £0 to £7K a year per listing.

Average price
£67.74inside the $15 to $100 sweet spot
Price range
£17.69–£215.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 49% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #88 within Garden Décor. It carries 914 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
49%
Out of stock, average day
8.3%
Average rank
#88in Garden Décor
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
914per listing
Listings tracked
51

04 · Newcomers

7 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
7Amazon's first-year sales bar
Average brand age
51 months

Products

Top Pond Filter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

£0£10K£20K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

31

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

33%

Top 20: 72%

Open market

16%

  • allpondsolutions37%
  • Biling15%
  • PondHero10%
  • Pond Friend8%
  • POPOSOAP8%
  • Blagdon7%
  • Open — no brand owns it (8 brands, 16%)

Demand

Pond Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 11.2×

Search terms

Top Pond Filter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pond filter171K/yr
  • pond pump and filter33K/yr
  • pond filters with uv light26K/yr
  • pond filter box22K/yr
  • pond filters20K/yr
  • small pond filter14K/yr
  • uv pond filter13K/yr
  • pond filters for outdoor ponds10K/yr
  • fish pond filter10K/yr
  • pond pump and filter kit9K/yr

Reviews and returns

What reviews say buyers love and hate about Pond Filter

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Filtration”
16%of negative reviews mention “Durability”
1.3%of orders come back
“Had this 2 months”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pond Filter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data