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Pond Dye

Maybe

Returns run at only 0.3% of orders. But the top 5 brands take 100% of clicks, so Pond Dye is a Maybe.

Filters Trending
Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£26K/yr15K searches / yr
90-day growth
+185.5%search demand this quarter
Competition
73%top-5 click share · 5 brands · 15 sellers

Flapen Score

Pond Dye against its category

The dotted line is the Home & Garden average. Past it, Pond Dye is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pond Dye market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pond Dye 15K times last year and spent an estimated £26K. All 5 brands take every click. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

13.2% of searches ended in a purchase last week.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +185.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
+185.5%
Conversion, latest week
13.2%
Market size, estimated
£26Ka year
Peak month
July21.7× the quietest month
Top search term
pond dye8K searches a year

02 · Price

A sale here is worth £13.44.

Listings sell for £13.44 on average, from £8.78 to £24.47. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £13.44 that is £1K to £3K a year per listing.

Average price
£13.44under the $15 to $100 sweet spot
Price range
£8.78–£24.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Garden Décor. It carries 153 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#96in Garden Décor
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
153per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Pond Dye products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£10K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • AquaDesign75%
  • CaplinTec13%
  • Blagdon8%
  • HYDRA2%
  • NT Labs1%

Demand

Pond Dye search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 21.7×

Search terms

Top Pond Dye search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pond dye8K/yr
  • black pond dye4K/yr
  • blue pond dye3K/yr

Reviews and returns

What reviews say buyers love and hate about Pond Dye

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color25%+0.80

Not very blue

It doesnt seem as blue as the last time I bought it

Not that great or black

Durability23%−0.23

unfortunately didn't last more than a couple of days

not for long

Not long lasting

Functionality-Overall21%−0.21

Does not work

After adding direct my led lights on fountain failed with sad about

Doesnt work

Natural Resource Wastage8%−0.08

Waste of money

Size-Overall6%+0.62

A shame that you cannot buy a smaller bott

Love

Color42%+0.80

Lovely colour

Lovely blue

Really good dye

Advertised Vs Actual Product14%+0.89

It does what it is meant to do

As described

Does what it says

Quality-Overall13%+1.03

Excellent product

Great product

great product

Water Resistance6%+0.25

Nice blue in my water feature

Makes the water look lovely

water looks good

Strength5%+0.46

Very effective

Looks very effective

Return

0.3% Return rate 55% Fixable by listing

Color33%▁▁▆▃▇█

Not very blue

It doesnt seem as blue as the last time I bought it

Not that great or black

Functionality-Overall21%▁▁▁██▂

Does not work

After adding direct my led lights on fountain failed with sad about

Doesnt work

Size-Overall15%▁▁█▅▄▃

A shame that you cannot buy a smaller bott

Advertised Vs Actual Product6%▁▁▁▁▁█
Ethical Trade/Fair Trade4%▁▁▁▁█▁

FAQ

Common Pond Dye questions

Answered from the same tracked data.