Pond
MaybeReturns run at only 0.3% of orders. But buyers convert on only 0.6% of searches, so Pond is a Maybe.
- Flapen Score
- 60 / 100Top 18% of 5,777 Home & Garden niches · +9 vs the category median of 5160
- Market size
- £446K/yr652K searches / yr
- 90-day growth
- +84.9%search demand this quarter
- Competition
- 50%top-5 click share · 15 brands · 34 sellers
Flapen Score
Pond against its category
The dotted line is the Home & Garden average. Past it, Pond is stronger. Inside it, weaker.
Market
The Pond market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pond 652K times last year and spent an estimated £446K. The top 5 brands take 79% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 652K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +84.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £446K a year.
- Searches, last 12 months
- 652K
- Growth, 90 days vs prior 90
- +84.9%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £446Ka year
- Peak month
- May7.6× the quietest month
- Top search term
- pond202K searches a year
02 · Price
A sale here is worth £112.13.
Listings sell for £112.13 on average, from £8.83 to £798.41. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £112.13 that is £11K to £28K a year per listing.
- Average price
- £112.13above the $15 to $100 sweet spot
- Price range
- £8.83–£798.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £11K–£28K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 21% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #321 within Garden Décor. It carries 646 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 21%
- Out of stock, average day
- 12.3%
- Average rank
- #321in Garden Décor
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 646per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Pond products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Blagdon Liberty No Dig Nature Pool Raised Pond for Garden or Patio Click Fit Easy Construction with Floating Solar Fountain Pump Bird Landing Platform Wildlife Access Ladder and Planting Pocket
- Price
- £164.97
- Rating
- 4.5/5
- Reviews
- 327
- Age
- 2y ago

Direct Global Trading Pre Formed Fish Wildlife Starter Garden Pond UK Manufactured
- Price
- £31.35
- Rating
- 4.5/5
- Reviews
- 1,042
- Age
- 5y ago

Pisces Venice Medium Pre Formed Pond 84cm x 64cm / Pond Liner - 55 Litres Capacity
- Price
- £25.38
- Rating
- 4.6/5
- Reviews
- 753
- Age
- 10y ago

Bermuda Sand Pre Formed Pond 128 x 84 cm/Pond Liner
- Price
- £50.13
- Rating
- 4.4/5
- Reviews
- 1,122
- Age
- 15y ago

80 Litre Heavy Duty Multi Tub Bucket - 76 x 49 x 30 cm Rectangular Black Utility Container for Agriculture Gardening Equestrian Construction Livestock Water Storage & Small Ponds - Easy to Clean
- Price
- £14.93
- Rating
- 4.6/5
- Reviews
- 698
- Age
- 5y ago
Trending
90-day click momentum
Gr8 Garden 50 Gallon Wooden Garden Pond Pool with Liner Outdoor Water Feature for Fish & Plants Easy Assembly Above Ground 120x120x45cm
- Price
- £124.03
- Rating
- 3.9/5
- Reviews
- 8
- Age
- 3mo ago

TezhiIe Black LDPE Pond Liner 2m*4m 20 Mil Large Fish Pond Liner Heavy Duty Flexible Waterproof Sheet for Garden Ponds Fish Ponds Water Features Streams Fountains (2m*4m)
- Price
- £22.03
- Rating
- 4.2/5
- Reviews
- 22
- Age
- 1y ago

Promadino Raised Hexagon Garden Solar Pond Set with Solar Powered Water Pump Fountain & includes pond liner
- Price
- £197.42
- Rating
- 3.9/5
- Reviews
- 28
- Age
- 13y ago

Jsdoin Solar Fountain Pump Solar Powered Water Features with 7 Nozzles for The Garden Floating Pond Pump for Bird Bath Pool Patio Pond and Fish Tank
- Price
- £8.83
- Rating
- 3.8/5
- Reviews
- 6,156
- Age
- 5y ago
![HOZELOCK - Modern Aquarium 500L Black : Quick Easy and Tool-free Twist & Lock Installation Above-ground Aquarium Ideal for Outdoor Spaces 3 Side Windows [3085 0000]](https://m.media-amazon.com/images/I/31mu5Ws9KtL.jpg)
HOZELOCK - Modern Aquarium 500L Black : Quick Easy and Tool-free Twist & Lock Installation Above-ground Aquarium Ideal for Outdoor Spaces 3 Side Windows [3085 0000]
- Price
- £242.06
- Rating
- 4.3/5
- Reviews
- 363
- Age
- 12y ago
Newest
by launch date
Gr8 Garden 50 Gallon Wooden Garden Pond Pool with Liner Outdoor Water Feature for Fish & Plants Easy Assembly Above Ground 120x120x45cm
- Price
- £124.03
- Rating
- 3.9/5
- Reviews
- 8
- Age
- 3mo ago

TezhiIe Black LDPE Pond Liner 2m*4m 20 Mil Large Fish Pond Liner Heavy Duty Flexible Waterproof Sheet for Garden Ponds Fish Ponds Water Features Streams Fountains (2m*4m)
- Price
- £22.03
- Rating
- 4.2/5
- Reviews
- 22
- Age
- 1y ago

Woodshedltd Wooden Raised Small Pond Wildlife Water Feature Garden 75.5x45x24cm 40L Solid Tub Liner (Smooth Plane Decking)
- Price
- £75.22
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 2y ago

Blagdon Liberty No Dig Nature Pool Raised Pond for Garden or Patio Click Fit Easy Construction with Floating Solar Fountain Pump Bird Landing Platform Wildlife Access Ladder and Planting Pocket
- Price
- £164.97
- Rating
- 4.5/5
- Reviews
- 327
- Age
- 2y ago

Woodshedltd Raised Garden Pond Wooden Decking Water Feature 84x55x36cm 90L Solid Tub Liner (Smooth Plain Decking)
- Price
- £117.51
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 flat
Sellers
34
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
50%
Top 20: 89%
Open market
17%
- Direct Global Trading25%
- Blagdon18%
- Pisces15%
- Bermuda13%
- Woodshedltd7%
- SolaDirect4%
- Open — no brand owns it (9 brands, 17%)
Demand
Pond search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.6×
Search terms
Top Pond search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pond202K/yr
- fish pond56K/yr
- garden pond54K/yr
- small pond38K/yr
- ponds41K/yr
- preformed ponds26K/yr
- raised pond28K/yr
- garden ponds27K/yr
- patio pond20K/yr
- above ground pond22K/yr
Reviews and returns
What reviews say buyers love and hate about Pond
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke after two days
Broke after a month
Doesn't last
the whole structure appears to be of poor quality
Bad quality
Not good quality had to replace after a few months
mysteriously stopped working
Doesn't work
Didnt work well
Probably a bit expensive what it is
Overpriced
I didnt expect much for the price
The box wasn't quite big enough
Looks bigger, what it is
Just a little small
Love
Excellent Value
Decent price
low price
Good product, arrived promptly and good quality
Excellent product
is well made
Easy to set up
Quite easy to assemble
Easy to install
big enough for what I wanted
Fits perfect
Easy to fit
Better than expected
As described
Just what I needed
Return
0.3% Return rate 32% Fixable by listing
The box wasn't quite big enough
Looks bigger, what it is
Just a little small
mysteriously stopped working
Doesn't work
Didnt work well
Broke after two days
Broke after a month
Doesn't last
As previously mentioned quite flimsy
Not Very Substantial
Wasn't sturdy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pond questions
Answered from the same tracked data.









