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Pom Poms for Hats

Fail

Demand is soft, at -71.4% this quarter, so Pom Poms for Hats is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£15K/yr61K searches / yr
90-day growth
-71.4%search demand this quarter
Competition
43%top-5 click share · 16 brands · 40 sellers

Flapen Score

Pom Poms for Hats against its category

The dotted line is the Home & Garden average. Past it, Pom Poms for Hats is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pom Poms for Hats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pom Poms for Hats 61K times last year and spent an estimated £15K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -71.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-71.4%
Conversion, latest week
3.4%
Market size, estimated
£15Ka year
Peak month
November12.4× the quietest month
Top search term
pom poms for hats23K searches a year

02 · Price

A sale here is worth £7.07.

Listings sell for £7.07 on average, from £2.64 to £17.45. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £7.07 that is £0 to £707 a year per listing.

Average price
£7.07under the $15 to $100 sweet spot
Price range
£2.64–£17.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£707
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #2,436 within Party Supplies. It carries 1,001 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
88%
Out of stock, average day
10.2%
Average rank
#2,436in Party Supplies
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,001per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Pom Poms for Hats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£580£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 falling

Sellers

40

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

43%

Top 20: 93%

Open market

19%

  • SIQUK32%
  • BQTQ30%
  • LeMieux5%
  • Keyohome5%
  • Grevosea5%
  • RHAIQBVC4%

Demand

Pom Poms for Hats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.4×

Search terms

Top Pom Poms for Hats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pom poms for hats23K/yr
  • faux fur pom poms for hats14K/yr
  • faux fur pom poms5K/yr
  • pompoms for hats10K/yr
  • hat pom poms3K/yr
  • fur pom poms for hats5K/yr

Reviews and returns

What reviews say buyers love and hate about Pom Poms for Hats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.12

a lot bigger than expected

But small

Smaller than i thought

Quality-Overall25%−0.12

Poor quality

Color13%−0.01

none of them are the same colour

Love

Color17%−0.01

Nice colours

Colours are lovely and vibrant and quality seems great

Love the mix of colours

Ease Of Use15%+1.15

Easy to use

easy for her to grab

Very good and easy to use

Value For Money13%+0.92

Good value for the money

Very good value for the price

Good value for money

Soft Feel11%

Very nice, fluffy and useful for handbags

Soft and fluffy faux fur pom poms

Very soft

Quality-Overall8%−0.12

Good quality easy to use bought for bobble hats

Good quality and colour for the price

Great item

Return

1.4% Return rate 75% Fixable by listing

Size-Overall39%█▄▄▁▄█

a lot bigger than expected

But small

Smaller than i thought

Color26%▃█▄▄▃▁

none of them are the same colour

Quality-Overall10%▂▂▁█▃▁

Poor quality

Advertised Vs Actual Product7%▃▁▁▁█▇
Stretchability/Expandability/Elasticity6%▁▃█▁▆▁

FAQ

Common Pom Poms for Hats questions

Answered from the same tracked data.