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Pom Poms

Maybe

Returns run at only 0.5% of orders. But prices span $2.72–$9.62, mostly outside the sweet spot, so Pom Poms is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£165K/yr360K searches / yr
90-day growth
-19.0%search demand this quarter
Competition
59%top-5 click share · 18 brands · 21 sellers

Flapen Score

Pom Poms against its category

The dotted line is the Home & Garden average. Past it, Pom Poms is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pom Poms market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pom Poms 360K times last year and spent an estimated £165K. The top 5 brands take 65% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 360K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £165K a year.

Searches, last 12 months
360K
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
8.9%
Market size, estimated
£165Ka year
Peak month
November2.9× the quietest month
Top search term
pom poms187K searches a year

02 · Price

A sale here is worth £5.13.

Listings sell for £5.13 on average, from £2.72 to £9.62. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £5.13 that is £5K to £6K a year per listing.

Average price
£5.13under the $15 to $100 sweet spot
Price range
£2.72–£9.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£5K–£6K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #511 within Art & Craft Supplies. It carries 635 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
10.9%
Average rank
#511in Art & Craft Supplies
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
635per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Pom Poms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£33K£49K£66K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

21

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

30%

  • Yeesabella27%
  • Caydo14%
  • Penbin9%
  • Wzhiy8%
  • JUAYING7%
  • QHSXMQ5%

Demand

Pom Poms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Pom Poms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pom poms187K/yr
  • pompoms31K/yr
  • pom pom26K/yr
  • pom poms craft21K/yr
  • pompoms for crafting21K/yr
  • pompom13K/yr
  • craft pom poms12K/yr
  • pom-poms7K/yr
  • mini pom poms10K/yr
  • small pom poms7K/yr

Reviews and returns

What reviews say buyers love and hate about Pom Poms

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall43%−0.30

Too small

Tiny Balls

Small tub

Ease Of Use4%−0.01

not great in use

Not as easy to thread as I thought they would be

Value For Money4%−0.01

poor value for money

this is a little pricey

questioned the value somewhat

Hard Feel2%+0.10

not overly soft

Fluffiness2%−0.01

Once opened, I did find it a bit tricky to get them all back into the jar, and some arrived slightly flattened, so they needed a bit of fluffing up after being taken out of the inner bag

Love

Color21%+0.96

Bright colours,

The colours are vibrant

There are lots of nice colours

Value For Money15%−0.01

Good value for money

Good value

Excellent value for money

Fun/Entertainment Experience14%+1.60

This will keep children entertained for hours

It kept her happily occupied for ages

Lots of fun

Quality-Overall13%+0.85

Excellent quality

Good variety

Good quality pom poms

Adhesion/Stickiness5%+0.48

They stick on well using regular craft glue

glued by enthusiastic little hands

I find they stick best with pva glue

Return

0.5% Return rate 89% Fixable by listing

Size-Overall81%█▇▇▇▆▆

Too small

Tiny Balls

Small tub

Quality-Overall6%▁▅▁█▇▆
Color5%▁▄▅▅█▇

that doesnt include the tinsel ones or as many colours

Advertised Vs Actual Product2%▁▄▁▁▅█

Deceiving picture

Value For Money2%▁▁█▁▁▁

poor value for money

this is a little pricey

questioned the value somewhat

FAQ

Common Pom Poms questions

Answered from the same tracked data.