Is pom poms profitable to sell on Amazon United Kingdom?

The niche generates £165K/yr across 21 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Worth a look (51/100).

How competitive is the pom poms niche?

18 brands and 21 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in pom poms?

Top complaints mined from reviews: Size-Overall, Ease Of Use, Value For Money. The return rate is 0.5%.

When does demand for pom poms peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the pom poms niche?

Listings span £2.72–£9.62; the average listing price is £5.13 (sweet spot $15–$100). The average incumbent carries 635 reviews — the moat a new listing must climb.

pom poms

Worth a look

Shows low returns (0.5%), but prices mostly outside the sweet spot ($2.72–$9.62) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good634.9

avg incumbent reviews — the moat a new listing must climb

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£165K

£165K/yr · 360K searches

Growth

Bad-19.0%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.13

avg listing price — sweet spot $15–$100

Price range

Bad£2.72–£9.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, pom poms is a £165K/yr Amazon United Kingdom market (360K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

pom poms market data

Units sold / yr: 30K–40K; avg 1,000–1,250/product
Revenue / yr: £154K–£205K; units × avg price
Conversion rate: 8.9%
Avg BSR: #511
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 10.9%
Avg brand age: 27 months
Avg seller age: 214 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

30%

Yeesabella27%
Caydo14%
Penbin9%
Wzhiy8%
JUAYING7%
QHSXMQ5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.0% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top pom poms search terms

pom poms187K/yr -13.7%6.6% conv.
pompoms31K/yr -8.5%5.8% conv.
pom pom26K/yr -20.9%3.4% conv.
pom poms craft21K/yr -26.6%7.1% conv.
pompoms for crafting21K/yr -38.9%7.1% conv.
pompom13K/yr -16.7%2.5% conv.
craft pom poms12K/yr -39.2%5.8% conv.
pom-poms7K/yr -1.4%2.0% conv.
mini pom poms10K/yr -25.8%9.0% conv.
small pom poms7K/yr -25.0%5.4% conv.

All search terms

Top pom poms products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yeesabella 200 Pcs Assorted Pom Poms 1cm Colorful Portable Fluffy Pom Poms Balls Multicolor Fuzzy Craft Poms Ball for DIY Creative Crafts Decorations Arts Projects Small Polypropylene Lightweight

Yeesabella£3.254.2★120 rev

Coloured Pom Poms About 1000 Pcs Small & Large Pompoms for Crafts Mixed Sizes (0.5cm-3cm) Soft and Fluffy Craft Pom Pom Balls Perfect for DIY Art Projects Christmas Decorations

Penbin£4.424.4★3 rev

Caydo 240 Pieces 2.5cm Pom Poms for Crafts Assorted Colour Craft Pompoms Balls for Kids Creative Arts Projects and Home Decorations

Caydo£7.044.5★5,464 rev

1000 Pcs Mini Pom Poms 1cm Colorful Fluffy Craft Pom Poms for Creative Projects and Decorations.

Wzhiy£5.854.2★6 rev

Caydo 300 PCS Multicolor Craft Pom Poms 2.5 cm Fuzzy Pompoms Balls with 100 PCS Wiggle Eyes for Kids DIY Creative Crafts Projects Home Decorations

Caydo£7.864.5★5,464 rev

Newest

by launch date

500PCS 1cm High Elastic Pom Poms for Crafting Coloured Tiny Pom Poms Versatile Craft Balls for DIY Art Decorations and Handmade Projects

AXHOME£3.363 rev

3mo ago

Coloured Pom Poms About 1000 Pcs Small & Large Pompoms for Crafts Mixed Sizes (0.5cm-3cm) Soft and Fluffy Craft Pom Pom Balls Perfect for DIY Art Projects Christmas Decorations

Penbin£4.423 rev

4mo ago

300 PCS Fluffy Craft Pom Poms Pompoms for Crafting Coloured Pom Poms

SNMYGS£4.290 rev

5mo ago

JUAYING 900 PCS Pom Poms Pompoms for Crafting Craft Pom Poms in Jar Assorted Pompom Mini Pom Poms for Bags Hats DIY Crafts Home Decorations Arts Projects

JUAYING£7.1343 rev

6mo ago

1000 Pcs Mini Pom Poms 1cm Colorful Fluffy Craft Pom Poms for Creative Projects and Decorations.

Wzhiy£5.856 rev

6mo ago

What buyers say about pom poms

What buyers praise and complain about, mined from review topics.

What buyers love

Color21%

“Bright colours,”

Value For Money15%

“Good value for money”

Fun/Entertainment Experience14%

“This will keep children entertained for hours”

Quality-Overall13%

“Excellent quality”

Adhesion/Stickiness5%

“They stick on well using regular craft glue”

Advertised Vs Actual Product3%

“Better then expected”

Ease Of Use3%

“easy to use”

Storage Capacity3%

“The storage container is handy”

Size-Overall2%

“These fit the bill perfectly”

Design-Overall2%

“who absolutely loves anything crafty”

What buyers complain about

Size-Overall43%

“Too small”

Ease Of Use4%

“not great in use”

Value For Money4%

“poor value for money”

Hard Feel2%

“not overly soft”

Fluffiness2%

“Once opened, I did find it a bit tricky to get them all back into the jar, and some arrived slightly flattened, so they needed a bit of fluffing up after being taken out of the inner bag”

Advertised Vs Actual Product2%

“Deceiving picture”

Color1%

“that doesnt include the tinsel ones or as many colours”

Leak-Proof1%

“there are certainly a lot spilling out over the sides of the jar”

Material Quality1%

“It seems like the material just doesnt cope well with being vacuum packed”

Shape/Style1%

“shape doesnt recover after vacuum packing”

Top return reasons

Size-Overall81%

Quality-Overall6%

Color5%

Advertised Vs Actual Product2%

Value For Money2%

Adhesion/Stickiness2%

Display Colors1%

Functionality-Overall1%

Common questions

Is pom poms profitable to sell on Amazon United Kingdom?: The niche generates £165K/yr across 21 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Worth a look (51/100).
How competitive is the pom poms niche?: 18 brands and 21 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in pom poms?: Top complaints mined from reviews: Size-Overall, Ease Of Use, Value For Money. The return rate is 0.5%.
When does demand for pom poms peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the pom poms niche?: Listings span £2.72–£9.62; the average listing price is £5.13 (sweet spot $15–$100). The average incumbent carries 635 reviews — the moat a new listing must climb.