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Polystyrene Wreath Rings

Fail

Prices span $2.93–$13.90, mostly outside the sweet spot, so Polystyrene Wreath Rings is a Fail.

Flapen Score
29
29 / 100
Ranks 5,595 of 5,777 Home & Garden niches · −22 vs the category median of 51
Market size
£8K/yr37K searches / yr
90-day growth
-34.8%search demand this quarter
Competition
79%top-5 click share · 10 brands · 35 sellers

Flapen Score

Polystyrene Wreath Rings against its category

The dotted line is the Home & Garden average. Past it, Polystyrene Wreath Rings is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Polystyrene Wreath Rings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Polystyrene Wreath Rings 37K times last year and spent an estimated £8K. The top 5 brands take 79% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-34.8%
Conversion, latest week
2.5%
Market size, estimated
£8Ka year
Peak month
November12.0× the quietest month
Top search term
polystyrene wreath rings16K searches a year

02 · Price

A sale here is worth £8.31.

Listings sell for £8.31 on average, from £2.93 to £13.90. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £8.31 that is £0 to £831 a year per listing.

Average price
£8.31under the $15 to $100 sweet spot
Price range
£2.93–£13.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£831
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #284 within Beading & Jewellery-Making. It carries 262 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#284in Beading & Jewellery-Making
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
262per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Polystyrene Wreath Rings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£761£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

35

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

15%

  • Smithers Oasis33%
  • FloristryWarehouse13%
  • STOBOK12%
  • Diamante Crafts11%
  • Lyellfe10%
  • Homesecret6%
  • Open — no brand owns it (4 brands, 15%)

Demand

Polystyrene Wreath Rings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 12.0×

Search terms

Top Polystyrene Wreath Rings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • polystyrene wreath rings16K/yr
  • foam wreath rings7K/yr
  • foam ring3K/yr
  • foam wreath4K/yr
  • polystyrene rings3K/yr
  • polystyrene wreath3K/yr

Reviews and returns

What reviews say buyers love and hate about Polystyrene Wreath Rings

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall38%+2.73

Good quality

Great product

Good product

Value For Money25%−0.39

Good price great for the arrangements i made

Good Value

Good price

Size-Overall25%+1.52

Just the right size

10 Rings lovely size come on time just what I needed worth the money comes quickly good value thank you

Design-Overall13%+0.65

Ideal for craft

Return

1.1% Return rate 81% Fixable by listing

Size-Overall63%█▇▅▆▇▃
Shape/Style10%▁▁▅▁▁█
Advertised Vs Actual Product8%▁▁▁▁██
Defective Material/Parts8%▁▁▅█▁▁
Material Quality4%▁█▁▁▁▁

FAQ

Common Polystyrene Wreath Rings questions

Answered from the same tracked data.