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Polystyrene Cone

Fail

Shoppers spend only $26K a year here, so Polystyrene Cone is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£26K/yr71K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
49%top-5 click share · 13 brands · 25 sellers

Flapen Score

Polystyrene Cone against its category

The dotted line is the Home & Garden average. Past it, Polystyrene Cone is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Polystyrene Cone market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Polystyrene Cone 71K times last year and spent an estimated £26K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
3.8%
Market size, estimated
£26Ka year
Peak month
December18.1× the quietest month
Top search term
polystyrene cone27K searches a year

02 · Price

A sale here is worth £9.81.

Listings sell for £9.81 on average, from £3.22 to £16.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.81 that is £0 to £981 a year per listing.

Average price
£9.81under the $15 to $100 sweet spot
Price range
£3.22–£16.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£981
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #11,304 within Art & Craft Supplies. It carries 239 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
96%
Out of stock, average day
15.4%
Average rank
#11,304in Art & Craft Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
239per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Polystyrene Cone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

25

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

49%

Top 20: 96%

Open market

22%

  • Holibanna25%
  • Creativ20%
  • MCE-Commerce12%
  • SEWACC7%
  • TOPBATHY7%
  • Generic6%

Demand

Polystyrene Cone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 18.1×

Search terms

Top Polystyrene Cone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • polystyrene cone27K/yr
  • foam cone8K/yr
  • styrofoam cone9K/yr
  • polystyrene cones10K/yr
  • styrofoam cones4K/yr
  • polystyrene cones for crafting8K/yr
  • foam cones for craft4K/yr

Reviews and returns

What reviews say buyers love and hate about Polystyrene Cone

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.08

At £10.29, even if there had been 6 in the box, I find this to be quite expensive for what these are

However, these are even less value for money with only 4 in the box, working out at £2.57 per cone

Love

Size-Overall38%+2.64

Great size

They are a nice size for making desktop Christmas tree decorations

these are a substantial size

Design-Overall17%+2.26

Economical base for impressive

great for craft projects

Value For Money17%−0.08

Economical base for impressive

Excellent value for money

Quality-Overall13%−0.38

Economical base for impressive

The cones are decent quality

Touch/Button Controls4%−0.03

In the past, I have made really effective Christmas decorations with these using just vintage buttons and pearl-topped pins with a bit of ribbon, a few feathers, etc

Return

1.4% Return rate 74% Fixable by listing

Size-Overall67%▅█▇▅▇▅
Defective Material/Parts8%▁▁█▅▁▄
Value For Money4%▁▁▁▁▁█

At £10.29, even if there had been 6 in the box, I find this to be quite expensive for what these are

However, these are even less value for money with only 4 in the box, working out at £2.57 per cone

Quality-Overall4%▁▁▁▁▁█
Shape/Style2%▁▁▁▁▁█

FAQ

Common Polystyrene Cone questions

Answered from the same tracked data.