Polymer Clay
FailDemand is soft, at -15.4% this quarter, so Polymer Clay is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £335K/yr596K searches / yr
- 90-day growth
- -15.4%search demand this quarter
- Competition
- 46%top-5 click share · 11 brands · 45 sellers
Flapen Score
Polymer Clay against its category
The dotted line is the Home & Garden average. Past it, Polymer Clay is stronger. Inside it, weaker.
Market
The Polymer Clay market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Polymer Clay 596K times last year and spent an estimated £335K. The top 5 brands take 87% of clicks. Demand peaks in Feb. Flapen scores it 49 out of 100, a Fail.
01 · Demand
5.0% of searches ended in a purchase last week.
Shoppers searched for this 596K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £335K a year.
- Searches, last 12 months
- 596K
- Growth, 90 days vs prior 90
- -15.4%
- Conversion, latest week
- 5.0%
- Market size, estimated
- £335Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- polymer clay288K searches a year
02 · Price
A sale here is worth £11.20.
Listings sell for £11.20 on average, from £2.92 to £20.90. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £11.20 that is £8K to £11K a year per listing.
- Average price
- £11.20under the $15 to $100 sweet spot
- Price range
- £2.92–£20.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £8K–£11K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #39 within Ceramics & Pottery. It carries 3,380 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 4.1%
- Average rank
- #39in Ceramics & Pottery
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,380per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Polymer Clay products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
STAEDTLER 8023 C12-1 FIMO Soft Oven Hardening Polymer Modelling Clay - Basic Assorted Colours (Pack of 12 x 25g Blocks)
- Price
- £6.60
- Rating
- 4.7/5
- Reviews
- 10,792
- Age
- 7y ago

Artecho 50 Colours Polymer Clay Set with 5 Sculpting Tools
- Price
- £12.49
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 8mo ago

STAEDTLER 8021-0 FIMO Soft Oven-Hardening Polymer Modelling Clay - White (1 x 454g Block)
- Price
- £10.48
- Rating
- 4.7/5
- Reviews
- 4,206
- Age
- 7y ago

YILAIDA 62 Colors Oven Bake Modeling Clay Non-Toxic & Safe Polymer Clay Starter Kit with Sculpting Tools Crafts Gift for Kids/Beginners/Adults
- Price
- £15.55
- Rating
- 4.5/5
- Reviews
- 1,489
- Age
- 6y ago

STAEDTLER Polymer Modelling Clay - FIMO Professional - Oven Bake Clay - Porcelain - 454g Block 8041-03
- Price
- £9.94
- Rating
- 4.6/5
- Reviews
- 7,467
- Age
- 3y ago
Trending
90-day click momentum
Artecho 50 Colours Polymer Clay Set with 5 Sculpting Tools
- Price
- £12.49
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 8mo ago

Polymer Clay Set Ixiaoyoo 60 Colors Modeling Clay Kit with Sculpting Tools and Accessories Oven Bake Clay Non-Toxic Non-Sticky Creative Gift for Children and Artists
- Price
- £14.05
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 6mo ago

ReArt Oven Bake Polymer Clay White Non Toxic 1.1Lbs Great for Modeling Sculpting Holiday DIY Jewelry Making Projects. Great for All Skill Levels
- Price
- £9.15
- Rating
- 4.1/5
- Reviews
- 111
- Age
- 1y ago

STAEDTLER 8023 C12-3 FIMO Soft Oven-Hardening Polymer Modelling Clay - Assorted Pastel Colours (Pack of 12 x 25g Blocks)
- Price
- £8.81
- Rating
- 4.7/5
- Reviews
- 10,792
- Age
- 7y ago

Polymer Clay 50 Colors Modelling Clay for Kids DIY Starter Kits Oven Baked Model Clay Non-Toxic Non-Sticky with Sculpting Tools Gift for Children and Artists.
- Price
- £17.65
- Rating
- 4.5/5
- Reviews
- 4,694
- Age
- 5y ago
Newest
by launch date
Polymer Clay Set Ixiaoyoo 60 Colors Modeling Clay Kit with Sculpting Tools and Accessories Oven Bake Clay Non-Toxic Non-Sticky Creative Gift for Children and Artists
- Price
- £14.05
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 6mo ago

Artecho 50 Colours Polymer Clay Set with 5 Sculpting Tools
- Price
- £12.49
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 8mo ago

Bridokit 54 Pcs Polymer Clay Set Oven Baked Model Clay Non-Toxic Multicolour Modelling Clay for Kids with 19 Sculpting Tools 2 Gem Silicone Molds and Colourful Gift Box Crafts Gift for Kids Adults
- Price
- £17.22
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 11mo ago

ReArt Oven Bake Polymer Clay White Non Toxic 1.1Lbs Great for Modeling Sculpting Holiday DIY Jewelry Making Projects. Great for All Skill Levels
- Price
- £9.15
- Rating
- 4.1/5
- Reviews
- 111
- Age
- 1y ago

iFergoo 100 Colors Polymer Clay Oven Bake Modeling Clay Set for Kids
- Price
- £12.48
- Rating
- 4.0/5
- Reviews
- 76
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
45
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
46%
Top 20: 89%
Open market
10%
- STAEDTLER55%
- Artecho10%
- CiaraQ10%
- YILAIDA6%
- Aestd-ST5%
- iFergoo3%
- Open — no brand owns it (5 brands, 10%)
Demand
Polymer Clay search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.5×
Search terms
Top Polymer Clay search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- polymer clay288K/yr
- fimo79K/yr
- fimo polymer clay78K/yr
- fimo clay29K/yr
- polymer clay kit31K/yr
- oven bake clay25K/yr
- fimo professional polymer clay9K/yr
- oven clay9K/yr
- polymer clay set8K/yr
- polymer clay fimo8K/yr
Reviews and returns
What reviews say buyers love and hate about Polymer Clay
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
HORRIBLE DRY
Dry & crumbly
It's completely dry and crumbly
Too hard and dry to use
Rock hard
Clay was rock hard
these sets are such terrible quality
Poor quality
Terrible
Not value for money
A waste of money
Its a waste of money
no way a kid can use it
Not able to use it
not quite as easy to work as others I have tried
Love
Great Variety
Honestly, no complaints
Excellent product
Great range of colours
a great variety of colours
Great colour combination
Great value
Good deal
Excellent value for money
Easy to use
White clay easy to use
good clay easy to mold
Kids had lots of fun making all sorts
Endless entertainment
keeps them entertained for hours
Return
0.9% Return rate 19% Fixable by listing
Too hard and dry to use
Rock hard
Clay was rock hard
HORRIBLE DRY
Dry & crumbly
It's completely dry and crumbly
Very bad clay
Have had better clay
The clay is awful
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Polymer Clay questions
Answered from the same tracked data.









