Polymer Clay

Shoppers searched for this 596K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £335K a year.

Searches, last 12 months

596K

Growth, 90 days vs prior 90

-15.4%

Conversion, latest week

5.0%

Market size, estimated

£335Ka year

Peak month

February1.5× the quietest month

Top search term

polymer clay288K searches a year

Listings sell for £11.20 on average, from £2.92 to £20.90. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £11.20 that is £8K to £11K a year per listing.

Average price

£11.20under the $15 to $100 sweet spot

Price range

£2.92–£20.90

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

£8K–£11K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #39 within Ceramics & Pottery. It carries 3,380 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

4.1%

Average rank

#39in Ceramics & Pottery

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,380per listing

Listings tracked

28

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

31 months