Polymer Clay
soft demand (-15.4% this quarter) — Polymer Clay doesn't clear our bar today.
Flapen Score
Is Polymer Clay profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Polymer Clay is a £335K/yr Amazon United Kingdom market (596K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Feb. Verdict: Skip it — 49/100.
Polymer Clay: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -15.4% over the last 90 days and 5.0% of searches end in a purchase.
£335K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 28 products
Top Polymer Clay products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
STAEDTLER 8023 C12-1 FIMO Soft Oven Hardening Polymer Modelling Clay - Basic Assorted Colours (Pack of 12 x 25g Blocks)
- Price
- £6.60
- Rating
- 4.7/5
- Reviews
- 10,792
- Age
- 7y ago
Artecho 50 Colours Polymer Clay Set with 5 Sculpting Tools
- Price
- £12.49
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 8mo ago
STAEDTLER 8021-0 FIMO Soft Oven-Hardening Polymer Modelling Clay - White (1 x 454g Block)
- Price
- £10.48
- Rating
- 4.7/5
- Reviews
- 4,206
- Age
- 7y ago
YILAIDA 62 Colors Oven Bake Modeling Clay Non-Toxic & Safe Polymer Clay Starter Kit with Sculpting Tools Crafts Gift for Kids/Beginners/Adults
- Price
- £15.55
- Rating
- 4.5/5
- Reviews
- 1,489
- Age
- 6y ago
STAEDTLER Polymer Modelling Clay - FIMO Professional - Oven Bake Clay - Porcelain - 454g Block 8041-03
- Price
- £9.94
- Rating
- 4.6/5
- Reviews
- 7,467
- Age
- 3y ago
Trending
90-day click momentumArtecho 50 Colours Polymer Clay Set with 5 Sculpting Tools
- Price
- £12.49
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 8mo ago
Polymer Clay Set Ixiaoyoo 60 Colors Modeling Clay Kit with Sculpting Tools and Accessories Oven Bake Clay Non-Toxic Non-Sticky Creative Gift for Children and Artists
- Price
- £14.05
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 6mo ago
ReArt Oven Bake Polymer Clay White Non Toxic 1.1Lbs Great for Modeling Sculpting Holiday DIY Jewelry Making Projects. Great for All Skill Levels
- Price
- £9.15
- Rating
- 4.1/5
- Reviews
- 111
- Age
- 1y ago
STAEDTLER 8023 C12-3 FIMO Soft Oven-Hardening Polymer Modelling Clay - Assorted Pastel Colours (Pack of 12 x 25g Blocks)
- Price
- £8.81
- Rating
- 4.7/5
- Reviews
- 10,792
- Age
- 7y ago
Polymer Clay 50 Colors Modelling Clay for Kids DIY Starter Kits Oven Baked Model Clay Non-Toxic Non-Sticky with Sculpting Tools Gift for Children and Artists.
- Price
- £17.65
- Rating
- 4.5/5
- Reviews
- 4,694
- Age
- 5y ago
Newest
by launch datePolymer Clay Set Ixiaoyoo 60 Colors Modeling Clay Kit with Sculpting Tools and Accessories Oven Bake Clay Non-Toxic Non-Sticky Creative Gift for Children and Artists
- Price
- £14.05
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 6mo ago
Artecho 50 Colours Polymer Clay Set with 5 Sculpting Tools
- Price
- £12.49
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 8mo ago
Bridokit 54 Pcs Polymer Clay Set Oven Baked Model Clay Non-Toxic Multicolour Modelling Clay for Kids with 19 Sculpting Tools 2 Gem Silicone Molds and Colourful Gift Box Crafts Gift for Kids Adults
- Price
- £17.22
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 11mo ago
ReArt Oven Bake Polymer Clay White Non Toxic 1.1Lbs Great for Modeling Sculpting Holiday DIY Jewelry Making Projects. Great for All Skill Levels
- Price
- £9.15
- Rating
- 4.1/5
- Reviews
- 111
- Age
- 1y ago
iFergoo 100 Colors Polymer Clay Oven Bake Modeling Clay Set for Kids
- Price
- £12.48
- Rating
- 4.0/5
- Reviews
- 76
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
45
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
46%
Top 20: 89%
Open market
10%
- STAEDTLER55%
- Artecho10%
- CiaraQ10%
- YILAIDA6%
- Aestd-ST5%
- iFergoo3%
- Open — no brand owns it (5 brands, 10%)
Polymer Clay demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb · busiest ÷ quietest = 1.5×
Top Polymer Clay search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- polymer clay288K/yr
- fimo79K/yr
- fimo polymer clay78K/yr
- fimo clay29K/yr
- polymer clay kit31K/yr
- oven bake clay25K/yr
- fimo professional polymer clay9K/yr
- oven clay9K/yr
- polymer clay set8K/yr
- polymer clay fimo8K/yr
What reviews say buyers love and hate about Polymer Clay
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Great Variety”
“Great range of colours”
“Great value”
“Easy to use”
“Kids had lots of fun making all sorts”
What buyers complain about
80% of reviews“HORRIBLE DRY”
“Too hard and dry to use”
“these sets are such terrible quality”
“Not value for money”
“no way a kid can use it”
Polymer Clay return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
19%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Polymer Clay questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
