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Pokemon Lunch Box

Fail

Shoppers spend only $23K a year here, so Pokemon Lunch Box is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£23K/yr53K searches / yr
90-day growth
+21.3%search demand this quarter
Competition
45%top-5 click share · 7 brands · 32 sellers

Flapen Score

Pokemon Lunch Box against its category

The dotted line is the Home & Garden average. Past it, Pokemon Lunch Box is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon Lunch Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pokemon Lunch Box 53K times last year and spent an estimated £23K. The top 5 brands take 97% of clicks. Demand peaks in Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+21.3%
Conversion, latest week
3.9%
Market size, estimated
£23Ka year
Peak month
August4.5× the quietest month
Top search term
pokemon lunch box31K searches a year

02 · Price

A sale here is worth £11.12.

Listings sell for £11.12 on average, from £4.85 to £20.26. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £11.12 that is £0 to £1K a year per listing.

Average price
£11.12under the $15 to $100 sweet spot
Price range
£4.85–£20.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #186 within Food Storage. It carries 254 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
79%
Out of stock, average day
11.9%
Average rank
#186in Food Storage
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
254per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Pokemon Lunch Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£695£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

32

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

45%

Top 20: 91%

Open market

1%

  • Pokémon42%
  • HOX29%
  • Stor15%
  • Get Trend7%
  • Zawadi Global5%
  • William Lamb1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Pokemon Lunch Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 4.5×

Search terms

Top Pokemon Lunch Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pokemon lunch box31K/yr
  • pokemon lunch bag18K/yr
  • pokemon lunchbox5K/yr

Reviews and returns

What reviews say buyers love and hate about Pokemon Lunch Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.35

It is very small

Its significantly smaller

Too small for intended purposes

Quality-Overall13%+3.10

Horrible, doesnt even close when you add a lunch Tin to it

Poor quality

Value For Money13%−0.07

this product not worth it

Waste of money

Durability13%0.00

The bottle did break after a day of using it

It is not durable

Leak-Proof13%

The bottle has only leaked once

Love

Quality-Overall38%+3.10

Great quality

Items are all reasonable quality

nicely made

Size-Overall22%−0.35

it's a great size

When i saw the bag online I thought wow loolz great and big enough

Great size, can easily fit any average childrens lunch box inside, really easy to clean as it just wipes over inside. not yet needed to clean outside

Design-Overall9%+0.92

Fun design that my kid loves especially with being able to have his name on it

Great design and the plastic is very strong and great for lunch times at school

Value For Money6%−0.07

good value for the price

Handle Quality3%+0.30

perfect to handle for a child or even a grown up

Return

1.1% Return rate 75% Fixable by listing

Size-Overall76%█▇▆▇▇▅

It is very small

Its significantly smaller

Too small for intended purposes

Durability7%▁▁▁▆█▅

The bottle did break after a day of using it

It is not durable

Quality-Overall5%▁▁▁▁▁█

Horrible, doesnt even close when you add a lunch Tin to it

Poor quality

Stitch/Finish/Polish5%▁▁█▁▁▁
Handle Quality2%▁▁▁▁▁█

FAQ

Common Pokemon Lunch Box questions

Answered from the same tracked data.