pocket artist watercolour travel set
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Great£14.95avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good£6.06–£37.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.0%90-day search growth — must beat 0% to launch
Review moat
Okay1,982.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay£136K£136K/yr · 310K searches
According to Flapen's Amazon United Kingdom niche tracking, pocket artist watercolour travel set is a £136K/yr Amazon United Kingdom market (310K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
pocket artist watercolour travel set market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £187K–£224K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #253
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 5.7%
- Avg brand age
- 24 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
73
Top-5 brand share
55%
Top 20: 95%
Top-5 click share
41%
Top 20: 80%
Open market
38%
- EliphonTowne15%
- Fakindiy13%
- Noaya9%
- Winsor & Newton9%
- Artecho9%
- DarkWish7%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — +27.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Top pocket artist watercolour travel set search terms
- travel watercolour set51K/yr
- mini watercolour paint set travel73K/yr
- watercolour travel set18K/yr
- mini watercolour set23K/yr
- mini paint set19K/yr
- travel paint set10K/yr
- watercolour kit11K/yr
- travel art set10K/yr
- pocket watercolour set15K/yr
- portable watercolour paint set10K/yr
Top pocket artist watercolour travel set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EliphonTowne 5 PCS Mini Watercolour Paint Set Travel - Pocket Artist Watercolour Travel Set 8 Grids Travel Watercolour Paint Set Portable Painting Set with Foldable Wooden Palette Sketchbook Brush
EliphonTowne£13.284.3★176 rev
5 Pcs Portable Watercolor Palette - 8 Grids Travel Watercolour Paint Set Portable Travel Painting Set Lid Foldable Wooden Palette Sketchbook Brush Watercolour for Painting Lovers
Noaya£11.034.2★108 rev
Fakindiy Mini Watercolour Paint Set- Travel Watercolour Set 15 Grid Wood Pocket Water Colour Paints Palette Set With Sketchbook Clip Pen and 15 Colors Art Painting Set Gift for Beginners Artists
Fakindiy£15.824.3★31 rev
Mini Travel Watercolour Sketchbook Set - 24 Colours Pocket Paint Box (18 Standard & 6 Metallic) with Refillable 300gsm Black & White Paper - PU Leather Urban Sketching Journal & Water Brush Gift
DarkWish£24.704.3★50 rev
Winsor & Newton Cotman Watercolour Sketchers Pocket Set 12 x Half Pans + 1 x Travel Brush Pack of 1
Winsor & Newton£11.584.7★25,719 rev
Newest
by launch date
Portable Watercolor Painting Set Mini Watercolour Kit with Durable 8 Grids Walnut Palette 12 Vibrant Colors 2 Water Brushes Metal Clip & Sketchbook Perfect for Outdoor Art Journey Painting
ZenLumio£10.074 rev
Travel Watercolor Set Integrating Painting Color Grading and Washing
YouthLoxus£13.293 rev
Fakindiy Mini Watercolour Paint Set - Travel Watercolour Kit Pocket Water Colour 15 Grid Palette With 18 Colors Paints Sketchbook Clip Pen Artist Painting Gift Set
Fakindiy£14.3213 rev
CAwished 10 PCS All-in-One MiniWatercolour Paint Set Travel with Foldable Wooden Palette 8-Colour Sketchbook Brush Paint Foldable Cup Wrist Strap Storage Bag and Exquisite Packaging Box
CAwished£7.476 rev
Portable Travel Watercolour Set - Mini Watercolour Paint Palette with Clip 12 Vibrant Colors in 8 Grids Perfect for Artists Painters & Students - Wooden Travel Kit
EVOCKAY£7.5150 rev
Trending
90-day click momentumFakindiy Mini Watercolour Paint Set - Travel Watercolour Kit Pocket Water Colour 15 Grid Palette With 18 Colors Paints Sketchbook Clip Pen Artist Painting Gift Set
Fakindiy£14.324.4★
Portable Watercolor Painting Set Mini Watercolour Kit with Durable 8 Grids Walnut Palette 12 Vibrant Colors 2 Water Brushes Metal Clip & Sketchbook Perfect for Outdoor Art Journey Painting
ZenLumio£10.074.7★
Travel Watercolor Set Integrating Painting Color Grading and Washing
YouthLoxus£13.295.0★
CAwished 10 PCS All-in-One MiniWatercolour Paint Set Travel with Foldable Wooden Palette 8-Colour Sketchbook Brush Paint Foldable Cup Wrist Strap Storage Bag and Exquisite Packaging Box
CAwished£7.474.8★
Fakindiy Mini Watercolour Paint Set- Travel Watercolour Set 15 Grid Wood Pocket Water Colour Paints Palette Set With Sketchbook Clip Pen and 15 Colors Art Painting Set Gift for Beginners Artists
Fakindiy£15.824.3★
What buyers say about pocket artist watercolour travel set
What buyers praise and complain about, mined from review topics.What buyers love
“Love the colours”
“Great product👍👍 The pencils are of very high quality”
“Excellent value”
“Excellent paint set”
“Looks like a nice gift”
“Very much pocket portable”
“Easy to use”
“Nice and compact small case ideal for beginners”
“as shown in the advert”
“a perfect size”
What buyers complain about
“Very Small”
“It's not worth spending”
“Paint pallette tiny”
“Brushes were poor”
“Each colour doesnt last too long”
“Useless cant unscrew water pen - cheap plastic broke on first attempt”
“disappointing there was no instructions”
“as shown in the advert but they were empty”
“Damaged and used”
“Straightaway I realised that it has a big design flaw with the brush pen”
Top return reasons
Common questions
- Is pocket artist watercolour travel set profitable to sell on Amazon United Kingdom?
- The niche generates £136K/yr across 40 tracked products. 3 of 19 products launched in the last 360 days are still selling. 90-day search growth is +27.0%. Flapen's verdict: Worth a look (59/100).
- How competitive is the pocket artist watercolour travel set niche?
- 25 brands and 73 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in pocket artist watercolour travel set?
- Top complaints mined from reviews: Size-Overall, Value For Money, Paint Quality. The return rate is 0.6%.
- When does demand for pocket artist watercolour travel set peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the pocket artist watercolour travel set niche?
- Listings span £6.06–£37.72; the average listing price is £14.95 (sweet spot $15–$100). The average incumbent carries 1,982 reviews — the moat a new listing must climb.