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Pocket Artist Watercolour Travel Set

Maybe

Returns run at only 0.6% of orders. But shoppers spend only $136K a year here, so Pocket Artist Watercolour Travel Set is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£136K/yr310K searches / yr
90-day growth
+27.0%search demand this quarter
Competition
41%top-5 click share · 25 brands · 73 sellers

Flapen Score

Pocket Artist Watercolour Travel Set against its category

The dotted line is the Home & Garden average. Past it, Pocket Artist Watercolour Travel Set is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pocket Artist Watercolour Travel Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pocket Artist Watercolour Travel Set 310K times last year and spent an estimated £136K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 310K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
310K
Growth, 90 days vs prior 90
+27.0%
Conversion, latest week
2.9%
Market size, estimated
£136Ka year
Peak month
December4.6× the quietest month
Top search term
travel watercolour set51K searches a year

02 · Price

A sale here is worth £14.95.

Listings sell for £14.95 on average, from £6.06 to £37.72. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £14.95 that is £4K to £7K a year per listing.

Average price
£14.95under the $15 to $100 sweet spot
Price range
£6.06–£37.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #253 within Painting. It carries 1,982 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#253in Painting
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,982per listing
Listings tracked
40

04 · Newcomers

Amazon counts 3 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
3Amazon's first-year sales bar
Average brand age
24 months

Products

Top Pocket Artist Watercolour Travel Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

73

Top-5 brand share

55%

Top 20: 95%

Top-5 click share

41%

Top 20: 80%

Open market

38%

  • EliphonTowne15%
  • Fakindiy13%
  • Noaya9%
  • Winsor & Newton9%
  • Artecho9%
  • DarkWish7%

Demand

Pocket Artist Watercolour Travel Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Pocket Artist Watercolour Travel Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel watercolour set51K/yr
  • mini watercolour paint set travel73K/yr
  • watercolour travel set18K/yr
  • mini watercolour set23K/yr
  • mini paint set19K/yr
  • travel paint set10K/yr
  • watercolour kit11K/yr
  • travel art set10K/yr
  • pocket watercolour set15K/yr
  • portable watercolour paint set10K/yr

Reviews and returns

What reviews say buyers love and hate about Pocket Artist Watercolour Travel Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.04

Very Small

The tin is very small

The water brush is a little small for me as l dont like to fuss too much

Value For Money8%+0.94

It's not worth spending

The price of them is also awful

Expensive for what they are

Paint Quality8%

Paint pallette tiny

Paints keep falling out

Very small tubes of paint

Quality-Overall8%+0.30

Brushes were poor

not particularly well made

In my opinion all over priced and poor quality

Color4%+1.59

Each colour doesnt last too long

The Burnt Sienna colour is quite hard to activate though

Some pigments are quite dull and pale

Love

Color19%+1.59

Love the colours

Colours are true

Vivid colours

Quality-Overall15%+0.30

Great product👍👍 The pencils are of very high quality

Excellent product

everything is very well made

Value For Money14%+0.94

Excellent value

Worth the money

Excellent price

Paint Quality12%

Excellent paint set

the paint works well

Excellent choice of paint, nice brushes, very pleased

Gifting Purpose8%+0.52

Looks like a nice gift

so ideal for gifting

Great gift

Return

0.6% Return rate 58% Fixable by listing

Size-Overall39%▆▆█▅▅▇

Very Small

The tin is very small

The water brush is a little small for me as l dont like to fuss too much

Paint Quality16%▂▄▃▃██

Paint pallette tiny

Paints keep falling out

Very small tubes of paint

Quality-Overall9%█▂▃▂▆▆

Brushes were poor

not particularly well made

In my opinion all over priced and poor quality

Color5%▆▁█▇▂▁

Each colour doesnt last too long

The Burnt Sienna colour is quite hard to activate though

Some pigments are quite dull and pale

Gifting Purpose4%▁█▃▄▃▃

FAQ

Common Pocket Artist Watercolour Travel Set questions

Answered from the same tracked data.