Is poached egg moulds profitable to sell on Amazon United Kingdom?

The niche generates £35K/yr across 32 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the poached egg moulds niche?

29 brands and 78 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in poached egg moulds?

Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness, Size-Overall. The return rate is 0.5%.

When does demand for poached egg moulds peak?

Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.

What does it cost to enter the poached egg moulds niche?

Listings span £2.98–£15.81; the average listing price is £6.87 (sweet spot $15–$100). The average incumbent carries 864 reviews — the moat a new listing must climb.

poached egg moulds

Worth a look

Shows beatable incumbent ratings (3.6★), but prices mostly outside the sweet spot ($2.98–$15.81) keeps it on the watch list.

Quality gap

Incredible3.6★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Great52%

top-5 brand share — no brand owns this niche

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good864.41

avg incumbent reviews — the moat a new listing must climb

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£6.87

avg listing price — sweet spot $15–$100

Growth

Bad-19.4%

90-day search growth — must beat 0% to launch

Market size

Bad£35K

£35K/yr · 85K searches

Price range

Bad£2.98–£15.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, poached egg moulds is a £35K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 51/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

poached egg moulds market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £34K–£41K; units × avg price
Conversion rate: 6.1%
Avg BSR: #8,763
Page quality: 0%
Prime: 84%
Sponsored: 78%
Out of stock: 11.2%
Avg brand age: 29 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 rising

Sellers

Top-5 brand share

52%

Top 20: 93%

Top-5 click share

52%

Top 20: 90%

Open market

41%

WedFeir15%
Samuel Groves12%
huoanpo12%
OXO7%
POACHIES7%
Halsgroves of Devon7%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -19.4% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Open Trend

Top poached egg moulds search terms

poached egg moulds43K/yr -24.8%5.7% conv.
egg poacher cups31K/yr -11.0%6.0% conv.
silicone egg poacher6K/yr +1.1%2.6% conv.
silicone egg poacher cups4K/yr -47.9%7.0% conv.

All search terms

Top poached egg moulds products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

4pcs Silicone Egg Poacher Cups with Bonus Oil Brush Nonstick Egg Poaching Cups for Air Fryer Baking Oven or Stovetop Egg Cooking BPA Free.

WedFeir£6.434.1★341 rev

4x Samuel Groves Large Egg Poacher Cups Durable Plastic Reusable Non-Stick Design for Perfect Poached Eggs Easy to Use and Clean Ideal for Home Cooking Microwave & Dishwasher Safe

Samuel Groves£5.984.1★368 rev

4PCS Egg Cooker Cups and Oil Brush - For Microwave and Stovetop

huoanpo£4.123.4★25 rev

OXO Good Grips 2-Piece Silicone Egg Poacher Set

OXO£10.844.0★5,877 rev

Halsgroves Silicone Egg Poacher Cups (Set of 4) Non-Stick BPA Free Poached Egg Maker for Microwave & Stovetop Multi-Use Heat Resistant Molds for Baking Baby Food Chocolate & Dips

Halsgroves of Devon£5.973.0★9 rev

Newest

by launch date

2 Pack Egg Poacher Pan with Non-Stick & Heat-Resistant Cups Perfect for Poached Eggs Omelettes Compact Foldable Design Saves Kitchen Space

TIAN TIAN DING£5.775 rev

3mo ago

8 PCS Poached Egg Moulds Egg Poacher Cups Moulds Silicone 4 Color Easy-Release For Air Fryer Microwave Stovetop & Boiling Water

QUALDESN£6.601 rev

4mo ago

5 Pack Silicone Poached Egg Moulds 9x6.5 cm Non-Stick Egg Cups with Brush

HIKPACKER£4.920 rev

5mo ago

4 PCS Egg Poacher Cups Silicone Reusable Poached Egg Maker for Air Fryer Microwave Stovetop & Boiling Water for Easy Release and Cleaning

ACKKOR£5.0416 rev

6mo ago

ZHAOYCSH 4 Pcs Silicone Egg Poacher Cups Set | Reusable Poached Egg Makers Moulds | For Air Fryer Microwave Stovetop & Boiling Water for British-Style Poached Eggs Dishwasher Safe

ZHAOYCSH£4.072 rev

7mo ago

What buyers say about poached egg moulds

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use32%

“EASY TO USE”

Quality-Overall15%

“These are well made”

Advertised Vs Actual Product7%

“Item was as advertised”

Ease Of Cleaning7%

“Easy to use & clean”

Value For Money7%

“Worth the price”

Efficiency5%

“does the job”

Size-Overall3%

“Fit great”

Frying Quality2%

“Great product for air frying”

Cooking Experience2%

“Strangely, the eggs cook better and more evenly than the originals”

Instructions/User Manual/Troubleshooting2%

“As long as the instructions are followed,they are great”

What buyers complain about

Quality-Overall14%

“Cheap product”

Adhesion/Stickiness11%

“Not Non Stick”

Size-Overall11%

“Not fit for purpose”

Ease Of Cleaning6%

“even soaking did not help clean it”

Ease Of Use6%

“Not at all easy to use”

Leak-Proof5%

“Some bags leaked”

Functionality-Overall5%

“Dont stand up”

Strength5%

“need to be stronger”

Value For Money5%

“Expensive for me”

Water Resistance3%

“what I found was when you put them in the water they fell on there sides”

Top return reasons

Size-Overall25%

Functionality-Overall15%

Quality-Overall9%

Adhesion/Stickiness7%

Compatibility-Overall6%

Ease Of Use4%

Ease Of Cleaning4%

Handle Quality3%

Defective Material/Parts3%

Advertised Vs Actual Product2%

Common questions

Is poached egg moulds profitable to sell on Amazon United Kingdom?: The niche generates £35K/yr across 32 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the poached egg moulds niche?: 29 brands and 78 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in poached egg moulds?: Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness, Size-Overall. The return rate is 0.5%.
When does demand for poached egg moulds peak?: Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.
What does it cost to enter the poached egg moulds niche?: Listings span £2.98–£15.81; the average listing price is £6.87 (sweet spot $15–$100). The average incumbent carries 864 reviews — the moat a new listing must climb.