Skip to content

Poached Egg Moulds

Maybe

The products selling today average only 3.6★. But prices span $2.98–$15.81, mostly outside the sweet spot, so Poached Egg Moulds is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£35K/yr85K searches / yr
90-day growth
-19.4%search demand this quarter
Competition
52%top-5 click share · 29 brands · 78 sellers

Flapen Score

Poached Egg Moulds against its category

The dotted line is the Home & Garden average. Past it, Poached Egg Moulds is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Poached Egg Moulds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Poached Egg Moulds 85K times last year and spent an estimated £35K. The top 5 brands take 52% of clicks. Demand peaks in Jan–Feb. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-19.4%
Conversion, latest week
6.1%
Market size, estimated
£35Ka year
Peak month
January2.0× the quietest month
Top search term
poached egg moulds43K searches a year

02 · Price

A sale here is worth £6.87.

Listings sell for £6.87 on average, from £2.98 to £15.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £6.87 that is £687 to £2K a year per listing.

Average price
£6.87under the $15 to $100 sweet spot
Price range
£2.98–£15.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£687–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #8,763 within Cookware. It carries 864 reviews at 3.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
84%
Out of stock, average day
11.2%
Average rank
#8,763in Cookware
Average rating
3.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
864per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Poached Egg Moulds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

29 rising

Sellers

78

Top-5 brand share

52%

Top 20: 93%

Top-5 click share

52%

Top 20: 90%

Open market

41%

  • WedFeir15%
  • Samuel Groves12%
  • huoanpo12%
  • OXO7%
  • POACHIES7%
  • Halsgroves of Devon7%

Demand

Poached Egg Moulds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Search terms

Top Poached Egg Moulds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • poached egg moulds43K/yr
  • egg poacher cups31K/yr
  • silicone egg poacher6K/yr
  • silicone egg poacher cups4K/yr

Reviews and returns

What reviews say buyers love and hate about Poached Egg Moulds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%−0.06

Cheap product

Bad quality

Garbage

Adhesion/Stickiness11%−0.15

Not Non Stick

not none stick

Not non stick

Size-Overall11%−0.10

Not fit for purpose

Too small

they are quite large

Ease Of Cleaning6%+0.32

even soaking did not help clean it

just a bit messy

Hard to clean

Ease Of Use6%+3.43

Not at all easy to use

They are not as easy

was difficult to remove

Love

Ease Of Use32%+3.43

EASY TO USE

Easy to make

Very handy

Quality-Overall15%−0.06

These are well made

have no complaints

Excellent Quality

Advertised Vs Actual Product7%+0.23

Item was as advertised

Does the job

As described

Ease Of Cleaning7%+0.32

Easy to use & clean

Easy to use and wash

easy clean up afterwards

Value For Money7%

Worth the price

Good value for money

Good price

Return

0.5% Return rate 35% Fixable by listing

Size-Overall25%▅▄█▄▇▆

Not fit for purpose

Too small

they are quite large

Functionality-Overall15%█▅▅▆█▅

Dont stand up

Don't work

Not a good start egg fell straight through first one

Quality-Overall9%▁█▃▅▂▃

Cheap product

Bad quality

Garbage

Adhesion/Stickiness7%▅▄▃▆█▅

Not Non Stick

not none stick

Not non stick

Compatibility-Overall6%▁▂▂▁▁█

FAQ

Common Poached Egg Moulds questions

Answered from the same tracked data.