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Poached Egg Moulds

Poached Egg Moulds shows beatable incumbent ratings (3.6★), but prices mostly outside the sweet spot ($2.98–$15.81) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 9Growth 15Conversion 67Competition 54Returns 97Price range 6Avg price 19Brand share 83Review moat 66Quality gap 99
This niche Category average

Is Poached Egg Moulds profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Poached Egg Moulds is a £35K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 51/100.

Poached Egg Moulds: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -19.4% over the last 90 days and 6.1% of searches end in a purchase.

£35K

revenue / yr

Units sold / yr6K
Search volume / yr-19.4%85K
Conversion rate6.1%
Avg price£6.87

Who owns the niche?

The top 5 brands hold 52% of demand, so 48% of the market is open.

48%

open market share

Brands · sellers29 · 78
Top-5 product click share52%
Open market48%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.6★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement78%
New entrants (1y)10· 0 succeeded
Avg rating3.6★
Avg reviews864

Top Poached Egg Moulds products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

29 rising

Sellers

78

Top-5 brand share

52%

Top 20: 93%

Top-5 click share

52%

Top 20: 90%

Open market

41%

  • WedFeir15%
  • Samuel Groves12%
  • huoanpo12%
  • OXO7%
  • POACHIES7%
  • Halsgroves of Devon7%

Poached Egg Moulds demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume85KCVR6.1%Products32Brands29Top 5 Brands52%OOS Rate11.2%Rating3.6★Reviews864Avg BSR#8,763
4K3KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Top Poached Egg Moulds search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • poached egg moulds43K/yr
  • egg poacher cups31K/yr
  • silicone egg poacher6K/yr
  • silicone egg poacher cups4K/yr

What reviews say buyers love and hate about Poached Egg Moulds

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Ease Of Use32%

EASY TO USE

Quality-Overall15%

These are well made

Advertised Vs Actual Product7%

Item was as advertised

Ease Of Cleaning7%

Easy to use & clean

Value For Money7%

Worth the price

What buyers complain about

72% of reviews
Quality-Overall14%

Cheap product

Adhesion/Stickiness11%

Not Non Stick

Size-Overall11%

Not fit for purpose

Ease Of Cleaning6%

even soaking did not help clean it

Ease Of Use6%

Not at all easy to use

Poached Egg Moulds return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
25%
2Functionality-Overall
15%
3Quality-Overall
9%
4Adhesion/Stickiness
7%
5Compatibility-Overall
6%

Common Poached Egg Moulds questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Poached Egg Moulds 51/100 on Amazon United Kingdom — Worth a look. The niche generates £35K/yr across 32 tracked products. 0 of 10 products launched in the last 360 days are still selling. Search demand moved -19.4% over the last 90 days.
Search demand for Poached Egg Moulds on Amazon United Kingdom peaks in Jan–Feb, where the busiest month runs 2.0× the quietest.