Plug in Wax Melt Burners

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -40.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months

181K

Growth, 90 days vs prior 90

-40.9%

Conversion, latest week

2.3%

Market size, estimated

£49Ka year

Peak month

December3.2× the quietest month

Top search term

plug in wax melt burners109K searches a year

Listings sell for £11.52 on average, from £3.44 to £16.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.52 that is £1K to £3K a year per listing.

Average price

£11.52under the $15 to $100 sweet spot

Price range

£3.44–£16.32

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #118 within Home Fragrance. It carries 247 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

19.8%

Average rank

#118in Home Fragrance

Average rating

4.32 starsAmazon United Kingdom average 4.36 stars

Average reviews

247per listing

Listings tracked

25

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months