Plug in Wax Melt Burners
soft demand (-40.9% this quarter) — Plug in Wax Melt Burners doesn't clear our bar today.
Flapen Score
Is Plug in Wax Melt Burners profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Plug in Wax Melt Burners is a £49K/yr Amazon United Kingdom market (181K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.
Plug in Wax Melt Burners: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -40.9% over the last 90 days and 2.3% of searches end in a purchase.
£49K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 25 products
Top Plug in Wax Melt Burners products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Electric Plug in Wax Melt Burner UK Wall Socket Ceramic Oil Burner with Night Light(Star)
- Price
- £10.97
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 1y ago
JOYOLO Plug In Wax Melt Burners Electric Oil Burner Wall Wax Warmer With Spare Bulb for Bathroom Home Office Night Light Scentsy Gift & Decor (Tree)
- Price
- £10.36
- Rating
- 4.1/5
- Reviews
- 61
- Age
- 7mo ago
Wax Lume Ceramic Plug in Wax Melt Burner Electric Wax Warmer with Heart-Shaped Light Effect UK Socket Removable Dish for Easy Clean Home Fragrance Gift for Her Relaxing Night Light
- Price
- £10.14
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 4mo ago
Plug in Wax Melt Burner Mini UK Wall Socket Electic Ceramic Oil Burners Aroma (White-A)
- Price
- £11.71
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 1y ago
Cello Plug In Wax Melt Burner - Highland Cow Design - Oil Burner. The Electric Wax Burner Creates a Stunning Illumination of a Cow. Highland Cow Gifts Ornament and Porcelain Decor.
- Price
- £11.98
- Rating
- 4.0/5
- Reviews
- 100
- Age
- 1y ago
Trending
90-day click momentum
JOYOLO Plug In Wax Melt Burners Electric Oil Burner Wall Wax Warmer With Spare Bulb for Bathroom Home Office Night Light Scentsy Gift & Decor (Butterfly)
- Price
- £11.29
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 3mo ago
JOYOLO Plug In Wax Melt Burners Electric Oil Burner Wall Wax Warmer With Spare Bulb for Bathroom Home Office Night Light Scentsy Gift & Decor (Tree-white)
- Price
- £10.79
- Rating
- 4.1/5
- Reviews
- 61
- Age
- 3mo ago
Wax Lume Ceramic Plug in Wax Melt Burner Electric Wax Warmer with Ambient Glow Flame-Free Aromatherapy Easy-Clean Removable Dish UK 3-Pin Socket Ideal Home Fragrance Gift
- Price
- £9.96
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 4mo ago
Wax Lume Ceramic Plug in Wax Melt Burner Electric Wax Warmer with Heart-Shaped Light Effect UK Socket Removable Dish for Easy Clean Home Fragrance Gift for Her Relaxing Night Light
- Price
- £10.14
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 4mo ago
Wax Melt Burners Plug inElectric Wax Warmer with 7 Colors Light Fragrance Oil Burner PTC Heating Pluggable Scented Melter Warmer with Removal Dish Gift & Home Decor
- Price
- £10.76
- Rating
- 4.6/5
- Reviews
- 148
- Age
- 1y ago
Newest
by launch dateJOYOLO Plug In Wax Melt Burners Electric Oil Burner Wall Wax Warmer With Spare Bulb for Bathroom Home Office Night Light Scentsy Gift & Decor (Tree-white)
- Price
- £10.79
- Rating
- 4.1/5
- Reviews
- 61
- Age
- 3mo ago
JOYOLO Plug In Wax Melt Burners Electric Oil Burner Wall Wax Warmer With Spare Bulb for Bathroom Home Office Night Light Scentsy Gift & Decor (Butterfly)
- Price
- £11.29
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 3mo ago
Wax Lume Ceramic Plug in Wax Melt Burner Electric Wax Warmer with Heart-Shaped Light Effect UK Socket Removable Dish for Easy Clean Home Fragrance Gift for Her Relaxing Night Light
- Price
- £10.14
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 4mo ago
Wax Lume Ceramic Plug in Wax Melt Burner Electric Wax Warmer with Ambient Glow Flame-Free Aromatherapy Easy-Clean Removable Dish UK 3-Pin Socket Ideal Home Fragrance Gift
- Price
- £9.96
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 4mo ago
Electric Plug in Wax Melt Burner UK Wall Socket Ceramic Oil Burner with Night Light (White-Hole)
- Price
- £10.76
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
17
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
13%
- Geronland27%
- JOYOLO23%
- Cello13%
- Ouyffea10%
- Wax Lume8%
- Maromamix6%
- Open — no brand owns it (6 brands, 13%)
Plug in Wax Melt Burners demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×
Top Plug in Wax Melt Burners search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- plug in wax melt burners109K/yr
- scentsy27K/yr
- plug in wax burner23K/yr
- plug in oil burner8K/yr
- plug in wax melt burner8K/yr
- scentsy plug in wax burner5K/yr
What reviews say buyers love and hate about Plug in Wax Melt Burners
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Excellent product”
“Gives a lovely warm glow”
“Good throw of scent”
“Beautiful present”
“Worth the money”
What buyers complain about
66% of reviews“Stopped working after a handful of use”
“Plugged in and didnt work so started removing the bulb and smashed in my fingers causing several cuts”
“Not Quality Control Checked”
“It has a broken bulb”
“But whiole unit gets very hot in use”
Plug in Wax Melt Burners return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
16%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Plug in Wax Melt Burners questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
