Plug in Wax Melt Burners
FailDemand is soft, at -40.9% this quarter, so Plug in Wax Melt Burners is a Fail.
- Flapen Score
- 41 / 100Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 5141
- Market size
- £49K/yr181K searches / yr
- 90-day growth
- -40.9%search demand this quarter
- Competition
- 54%top-5 click share · 12 brands · 17 sellers
Flapen Score
Plug in Wax Melt Burners against its category
The dotted line is the Home & Garden average. Past it, Plug in Wax Melt Burners is stronger. Inside it, weaker.
Market
The Plug in Wax Melt Burners market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Plug in Wax Melt Burners 181K times last year and spent an estimated £49K. The top 5 brands take 81% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -40.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 181K
- Growth, 90 days vs prior 90
- -40.9%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £49Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- plug in wax melt burners109K searches a year
02 · Price
A sale here is worth £11.52.
Listings sell for £11.52 on average, from £3.44 to £16.32. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.52 that is £1K to £3K a year per listing.
- Average price
- £11.52under the $15 to $100 sweet spot
- Price range
- £3.44–£16.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #118 within Home Fragrance. It carries 247 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 19.8%
- Average rank
- #118in Home Fragrance
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 247per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Plug in Wax Melt Burners products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Electric Plug in Wax Melt Burner UK Wall Socket Ceramic Oil Burner with Night Light(Star)
- Price
- £10.97
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 1y ago
JOYOLO Plug In Wax Melt Burners Electric Oil Burner Wall Wax Warmer With Spare Bulb for Bathroom Home Office Night Light Scentsy Gift & Decor (Tree)
- Price
- £10.36
- Rating
- 4.1/5
- Reviews
- 61
- Age
- 7mo ago
Wax Lume Ceramic Plug in Wax Melt Burner Electric Wax Warmer with Heart-Shaped Light Effect UK Socket Removable Dish for Easy Clean Home Fragrance Gift for Her Relaxing Night Light
- Price
- £10.14
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 4mo ago
Plug in Wax Melt Burner Mini UK Wall Socket Electic Ceramic Oil Burners Aroma (White-A)
- Price
- £11.71
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 1y ago
Cello Plug In Wax Melt Burner - Highland Cow Design - Oil Burner. The Electric Wax Burner Creates a Stunning Illumination of a Cow. Highland Cow Gifts Ornament and Porcelain Decor.
- Price
- £11.98
- Rating
- 4.0/5
- Reviews
- 100
- Age
- 1y ago
Trending
90-day click momentum
JOYOLO Plug In Wax Melt Burners Electric Oil Burner Wall Wax Warmer With Spare Bulb for Bathroom Home Office Night Light Scentsy Gift & Decor (Butterfly)
- Price
- £11.29
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 3mo ago
JOYOLO Plug In Wax Melt Burners Electric Oil Burner Wall Wax Warmer With Spare Bulb for Bathroom Home Office Night Light Scentsy Gift & Decor (Tree-white)
- Price
- £10.79
- Rating
- 4.1/5
- Reviews
- 61
- Age
- 3mo ago
Wax Lume Ceramic Plug in Wax Melt Burner Electric Wax Warmer with Ambient Glow Flame-Free Aromatherapy Easy-Clean Removable Dish UK 3-Pin Socket Ideal Home Fragrance Gift
- Price
- £9.96
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 4mo ago
Wax Lume Ceramic Plug in Wax Melt Burner Electric Wax Warmer with Heart-Shaped Light Effect UK Socket Removable Dish for Easy Clean Home Fragrance Gift for Her Relaxing Night Light
- Price
- £10.14
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 4mo ago
Wax Melt Burners Plug inElectric Wax Warmer with 7 Colors Light Fragrance Oil Burner PTC Heating Pluggable Scented Melter Warmer with Removal Dish Gift & Home Decor
- Price
- £10.76
- Rating
- 4.6/5
- Reviews
- 148
- Age
- 1y ago
Newest
by launch dateJOYOLO Plug In Wax Melt Burners Electric Oil Burner Wall Wax Warmer With Spare Bulb for Bathroom Home Office Night Light Scentsy Gift & Decor (Tree-white)
- Price
- £10.79
- Rating
- 4.1/5
- Reviews
- 61
- Age
- 3mo ago
JOYOLO Plug In Wax Melt Burners Electric Oil Burner Wall Wax Warmer With Spare Bulb for Bathroom Home Office Night Light Scentsy Gift & Decor (Butterfly)
- Price
- £11.29
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 3mo ago
Wax Lume Ceramic Plug in Wax Melt Burner Electric Wax Warmer with Heart-Shaped Light Effect UK Socket Removable Dish for Easy Clean Home Fragrance Gift for Her Relaxing Night Light
- Price
- £10.14
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 4mo ago
Wax Lume Ceramic Plug in Wax Melt Burner Electric Wax Warmer with Ambient Glow Flame-Free Aromatherapy Easy-Clean Removable Dish UK 3-Pin Socket Ideal Home Fragrance Gift
- Price
- £9.96
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 4mo ago
Electric Plug in Wax Melt Burner UK Wall Socket Ceramic Oil Burner with Night Light (White-Hole)
- Price
- £10.76
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
17
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
13%
- Geronland27%
- JOYOLO23%
- Cello13%
- Ouyffea10%
- Wax Lume8%
- Maromamix6%
- Open — no brand owns it (6 brands, 13%)
Demand
Plug in Wax Melt Burners search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Plug in Wax Melt Burners search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plug in wax melt burners109K/yr
- scentsy27K/yr
- plug in wax burner23K/yr
- plug in oil burner8K/yr
- plug in wax melt burner8K/yr
- scentsy plug in wax burner5K/yr
Reviews and returns
What reviews say buyers love and hate about Plug in Wax Melt Burners
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Stopped working after a handful of use
Doesn't last
Broke after 1 month
Plugged in and didnt work so started removing the bulb and smashed in my fingers causing several cuts
Not working
No longer works
Not Quality Control Checked
Not good quality
Total crap
It has a broken bulb
Arrived damaged, base of the holder was split in 2
Item not working
But whiole unit gets very hot in use
Doesn't heat up enough
gets very hot
Love
Excellent product
Its well made and elegant
The burner is good quality
Gives a lovely warm glow
Gives a nice light
Very bright very nice
Good throw of scent
Smelling good
House smells great
Beautiful present
Birthday gift
Fantastic gift
Worth the money
Excellent Value
Good price
Return
0.9% Return rate 16% Fixable by listing
Plugged in and didnt work so started removing the bulb and smashed in my fingers causing several cuts
Not working
No longer works
It has a broken bulb
Arrived damaged, base of the holder was split in 2
Item not working
Stopped working after a handful of use
Doesn't last
Broke after 1 month
Small and neat and doesnt get in the way
The dish for the melts is quite small
Its bigger than I thought
But whiole unit gets very hot in use
Doesn't heat up enough
gets very hot
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plug in Wax Melt Burners questions
Answered from the same tracked data.