Plug in Heater
FailDemand is soft, at -81.3% this quarter, so Plug in Heater is a Fail.
- Flapen Score
- 34 / 100Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 5134
- Market size
- £95K/yr322K searches / yr
- 90-day growth
- -81.3%search demand this quarter
- Competition
- 79%top-5 click share · 9 brands · 22 sellers
Flapen Score
Plug in Heater against its category
The dotted line is the Home & Garden average. Past it, Plug in Heater is stronger. Inside it, weaker.
Market
The Plug in Heater market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Plug in Heater 322K times last year and spent an estimated £95K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 322K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -81.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.
- Searches, last 12 months
- 322K
- Growth, 90 days vs prior 90
- -81.3%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £95Ka year
- Peak month
- November93.2× the quietest month
- Top search term
- plug in heater147K searches a year
02 · Price
A sale here is worth £16.46.
Listings sell for £16.46 on average, from £10.30 to £38.43. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At £16.46 that is £21K to £25K a year per listing.
- Average price
- £16.46inside the $15 to $100 sweet spot
- Price range
- £10.30–£38.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £21K–£25K
- Returns
- 4.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.3% of listings are out of stock. The average listing ranks #150 within Heating, Cooling & Air Quality. It carries 1,726 reviews at 4.02 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 100%
- Out of stock, average day
- 27.3%
- Average rank
- #150in Heating, Cooling & Air Quality
- Average rating
- 4.02 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,726per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Plug in Heater products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ventox 500W Ceramic Fan Heater with Remote Plug In Electric Heater Adjustable thermostat 12 Hour Timer and LED Display 2 Fan Speeds Overheat Protection Suitable for Home Office (White 500W)
- Price
- £11.25
- Rating
- 4.2/5
- Reviews
- 64
- Age
- 5mo ago
Russell Hobbs RHPH2001 500W Ceramic Plug Heater Adjustable thermostat 12 Hour Timer & LED Display 2 Fan Speeds 2 Year Guarantee White
- Price
- £12.94
- Rating
- 4.0/5
- Reviews
- 5,877
- Age
- 7y ago
Russell Hobbs RHPH7001 700W Compact Portable Black Ceramic Plug in Fan Heater in Black with 2 Heat Settings & Overheat Protection 10m2 Room Size 2 Year Guarantee
- Price
- £11.90
- Rating
- 4.1/5
- Reviews
- 943
- Age
- 4y ago
Dreo Electric Heater 1500W Energy Efficient Space Room Heater Upgrade Remote Portable Ceramic Fan Heaters Thermostat 3 Modes 12H Timer Overheat & Tip Over Protection for Bedroom Atom 316 Gold
- Price
- £35.23
- Rating
- 4.6/5
- Reviews
- 11,583
- Age
- 3y ago
Swan Plug-In Fan Heater with 12 Hour Timer LED Display and Overheat Protection 700W Black SH27010N
- Price
- £10.45
- Rating
- 4.0/5
- Reviews
- 265
- Age
- 2y ago
Trending
90-day click momentum
Ventox Fan Electric Heater 2000W with 2 Heat Settings & Fan Mode Adjustable Thermostat Energy Efficient Overheat Protection Portable Heater for Home & Office (Round)
- Price
- £10.95
- Rating
- 4.1/5
- Reviews
- 75
- Age
- 5mo ago
Ventox 500W Ceramic Fan Heater with Remote Plug In Electric Heater Adjustable thermostat 12 Hour Timer and LED Display 2 Fan Speeds Overheat Protection Suitable for Home Office (White 500W)
- Price
- £11.25
- Rating
- 4.2/5
- Reviews
- 64
- Age
- 5mo ago
Heatflash Heater Plug in Heater 800W Mini Portable Electric Space Heaters with Remote Control PTC Ceramic Heating Element for Bedroom Office Kitchen Bathroom (Grey)
- Price
- £10.30
- Rating
- 3.2/5
- Reviews
- 11
- Age
- 7mo ago
Plug in Heater Portable Space Heater with Remote Portable Heaters 600W Electric Wall Mounted Heater LED Display 12-Hour Timer for Home Office (White)
- Price
- £11.08
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 10mo ago
Plug in Heater 800W Electric Fan Heaters 12 Hour Timer Adjustable Thermostat for Home Low Energy Silent Fast Heating Personal Portable Small Ceramic Heater with Overheat Protection Operation for Room
- Price
- £14.04
- Rating
- 3.4/5
- Reviews
- 8
- Age
- 7y ago
Newest
by launch dateVentox 500W Ceramic Fan Heater with Remote Plug In Electric Heater Adjustable thermostat 12 Hour Timer and LED Display 2 Fan Speeds Overheat Protection Suitable for Home Office (White 500W)
- Price
- £11.25
- Rating
- 4.2/5
- Reviews
- 64
- Age
- 5mo ago
Ventox Fan Electric Heater 2000W with 2 Heat Settings & Fan Mode Adjustable Thermostat Energy Efficient Overheat Protection Portable Heater for Home & Office (Round)
- Price
- £10.95
- Rating
- 4.1/5
- Reviews
- 75
- Age
- 5mo ago
Heatflash Heater Plug in Heater 800W Mini Portable Electric Space Heaters with Remote Control PTC Ceramic Heating Element for Bedroom Office Kitchen Bathroom (Grey)
- Price
- £10.30
- Rating
- 3.2/5
- Reviews
- 11
- Age
- 7mo ago
Plug in Heaters for Home Low Energy 600W Efficient PTC Ceramic Heater with Remote Control 2 Mode & 1-12H Timer Fast Heating in 3s for Office Bathroom
- Price
- £16.13
- Rating
- 3.6/5
- Reviews
- 18
- Age
- 9mo ago
Plug in Heater Portable Space Heater with Remote Portable Heaters 600W Electric Wall Mounted Heater LED Display 12-Hour Timer for Home Office (White)
- Price
- £11.08
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
22
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
7%
- Ventox40%
- Russell Hobbs35%
- DREO5%
- Swan5%
- OUWEWIN5%
- LENGDENG3%
- Open — no brand owns it (3 brands, 7%)
Demand
Plug in Heater search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 93.2×
Search terms
Top Plug in Heater search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plug in heater147K/yr
- plug in heaters for home low energy46K/yr
- plug in electric heater15K/yr
- small plug in heater12K/yr
- plug heater15K/yr
- blaupunkt plug in heater4K/yr
- plug in wall heater11K/yr
- plug in heaters11K/yr
- plug in fan heater5K/yr
- plug in heaters for home7K/yr
Reviews and returns
What reviews say buyers love and hate about Plug in Heater
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesnt Last
Not long lasting
broke after one week
The fan is a bit noisy
Quite noisy
sometimes it makes a buzzing sound
Bigger than you think
Size isn't everything
so small
very poor heat output
it does not heat the room at all
Didn't produce as much heat as i had expected
poor performance
not functional in my opinion
it would not work
Love
Heats the room well
Good Heat
It heats up quickly
GREAT VALUE
Good Value for Money
Excellent value for money
Overall great value item
Feels well made
Brilliant quality
Quiet and works well
is not noisy
fairly quiet
The remote works well
Convenient remote
Good remote control
Return
4.1% Return rate 23% Fixable by listing
poor performance
not functional in my opinion
it would not work
Bigger than you think
Size isn't everything
so small
very poor heat output
it does not heat the room at all
Didn't produce as much heat as i had expected
The fan is a bit noisy
Quite noisy
sometimes it makes a buzzing sound
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plug in Heater questions
Answered from the same tracked data.