Is plug in fly killer profitable to sell on Amazon United Kingdom?

The niche generates £19K/yr across 27 tracked products. 9 of 16 products launched in the last 360 days are still selling. 90-day search growth is +726.2%. Flapen's verdict: Worth a look (66/100).

How competitive is the plug in fly killer niche?

22 brands and 67 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in plug in fly killer?

Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Value For Money. The return rate is 0.5%.

When does demand for plug in fly killer peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 20.2× the quietest.

What does it cost to enter the plug in fly killer niche?

Listings span £3.45–£26.42; the average listing price is £15.32 (sweet spot $15–$100). The average incumbent carries 2,324 reviews — the moat a new listing must climb.

plug in fly killer

Worth a look

Shows demand growing +726.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+726.2%

90-day search growth — must beat 0% to launch

Quality gap

Incredible3.5★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Great56%

top-5 brand share — no brand owns this niche

Avg price

Great£15.32

avg listing price — sweet spot $15–$100

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Price range

Good£3.45–£26.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,324.22

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£19K

£19K/yr · 23K searches

According to Flapen's Amazon United Kingdom niche tracking, plug in fly killer is a £19K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 66/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

plug in fly killer market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £15K–£19K; units × avg price
Conversion rate: 5.2%
Avg BSR: #261
Page quality: 0%
Prime: 93%
Sponsored: 93%
Out of stock: 21.8%
Avg brand age: 19 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

56%

Top 20: 98%

Top-5 click share

52%

Top 20: 94%

Open market

39%

MAX STEM18%
Homealexa16%
VEYOFLY9%
Etpark6%
Merwlukt6%
LSJXHAIK5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +726.2% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 20.2×

Open Trend

Top plug in fly killer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MAX STEM LED Light Trap Insecticide-Free Fly Catcher Indoor Fly Trap 24/7 Protection from Flies Gnats & Moths Pet & Child Safe Odourless No Residue 1 Kit - 1 Plug in Device and 1 Refill

MAX STEM£8.673.5★815 rev

Homealexa Fruit Fly Trap Indoor Plug-in LED UV Fly Catcher for Flies Gnats & Moths 180 Rotating Plug Insect Trap with 24/7 Operation 1 Device + 6 Refills

Homealexa£15.572.7★58 rev

Fruit Fly Trap Indoor (2 Device + 12 Refills) Plug-in LED UV Fly Catcher for Flies Gnats & Moths with Adjustable Brightness One-click Switch to Night Light Mode for Kitchen and Home

Etpark£17.923.7★25 rev

Fly Zapper 4 Pack Bug Zapper Indoor with UV Light Electric Insect Killer Plug In for Flies Mosquitoes Moths Mosquito Killer Lamp for Kitchen Bedroom

Merwlukt£15.492.8★8 rev

Fly Catcher Indoor Fly Trap Indoor (1 Device + 3 Refills) Fruit Fly Traps for Indoors Gnat Traps for House Indoor Bug Killer Fly Trap Plug in Light Flying Insect trap

VEYOFLY£16.022.9★14,331 rev

Newest

by launch date

LOFFU 4 Packs Bug Zapper Light Insect killer Mosquito repellent plug in With grid to prevent accidental contact Electric Light Trap Mini Pest Repellent for Mosquito/Flies

LOFFU£16.6211 rev

4w ago

Bug Zapper Indoor 4pcs Fly Trap Zapper for Indoors Mosquitoes Killer Portable Electric Fly Catcher for Living Room Home Kitchen Bedroom

GOUSHY£16.979 rev

1mo ago

Fruit Fly Trap Indoor (2 Device + 12 Refills) Plug-in LED UV Fly Catcher for Flies Gnats & Moths with Adjustable Brightness One-click Switch to Night Light Mode for Kitchen and Home

Etpark£17.9225 rev

2mo ago

Fly Trap Plug-In UV Indoor | Fruit Fly Fungus Gnat & Other Flying Insect Catcher Non-Toxic Odourless Safe for Home Kitchen Kids & Pets (1 Device + 3 Refill Pads)

Yorflowe£12.2541 rev

3mo ago

Bug Zapper Indoor 4 Pack Electric Fly Zapper with UV Light Plug In Fly Killer Mosquitoes Killer Lamp for Home Office Kitchen Bedroom Baby Room

LSJXHAIK£13.8513 rev

4mo ago

What buyers say about plug in fly killer

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control15%

“Perfect trap”

Quality-Overall12%

“Excellent Product”

Value For Money10%

“Great value for money”

Advertised Vs Actual Product10%

“Just what I needed”

Ease Of Use7%

“Easy to Use Fly Trap”

Assembly/Installation4%

“easy to put up”

Efficiency4%

“Works well does the job”

Ease Of Cleaning4%

“Cleaning is quick”

Strength4%

“Seems very effective so far”

Design-Overall3%

“lovely design”

What buyers complain about

Functionality-Overall27%

“poor results”

Pest/Insect Control24%

“Hasn't caught one insect”

Value For Money9%

“a bit expensive”

Size-Overall5%

“Bottles are small”

Quality-Overall4%

“Cheap yet effective product”

Durability4%

“broken already after two months of use”

Adhesion/Stickiness4%

“It is extremely stick”

Smell2%

“Doesnt smell so thats a plus”

Strength1%

“Not very effective”

Instructions/User Manual/Troubleshooting1%

“took me a while to understand the instructions”

Top return reasons

Functionality-Overall40%

Pest/Insect Control14%

Size-Overall11%

Defective Material/Parts10%

Socket/Port/Plug3%

Leak-Proof3%

Advertised Vs Actual Product2%

Durability2%

Quality-Overall2%

Connectivity-Overall1%

Common questions

Is plug in fly killer profitable to sell on Amazon United Kingdom?: The niche generates £19K/yr across 27 tracked products. 9 of 16 products launched in the last 360 days are still selling. 90-day search growth is +726.2%. Flapen's verdict: Worth a look (66/100).
How competitive is the plug in fly killer niche?: 22 brands and 67 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in plug in fly killer?: Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Value For Money. The return rate is 0.5%.
When does demand for plug in fly killer peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 20.2× the quietest.
What does it cost to enter the plug in fly killer niche?: Listings span £3.45–£26.42; the average listing price is £15.32 (sweet spot $15–$100). The average incumbent carries 2,324 reviews — the moat a new listing must climb.