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Plug in Fly Killer

Pass

Plug in Fly Killer scores 66 out of 100, a Pass. Shoppers spend $19K a year here, search demand grew +726.2% this quarter, and returns run at 0.5% of orders.

Flapen Score
66
66 / 100
Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 51
Market size
£19K/yr23K searches / yr
90-day growth
+726.2%search demand this quarter
Competition
52%top-5 click share · 22 brands · 67 sellers

Flapen Score

Plug in Fly Killer against its category

The dotted line is the Home & Garden average. Past it, Plug in Fly Killer is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plug in Fly Killer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plug in Fly Killer 23K times last year and spent an estimated £19K. The top 5 brands take 56% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 66 out of 100, a Pass.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +726.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+726.2%
Conversion, latest week
5.2%
Market size, estimated
£19Ka year
Peak month
July20.2× the quietest month
Top search term
plug in fly killer18K searches a year

02 · Price

A sale here is worth £15.32.

Listings sell for £15.32 on average, from £3.45 to £26.42. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £15.32 that is £0 to £2K a year per listing.

Average price
£15.32inside the $15 to $100 sweet spot
Price range
£3.45–£26.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 21.8% of listings are out of stock. The average listing ranks #261 within Plant Protection & Pest Control. It carries 2,324 reviews at 3.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
21.8%
Average rank
#261in Plant Protection & Pest Control
Average rating
3.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,324per listing
Listings tracked
27

04 · Newcomers

Amazon counts 9 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
9Amazon's first-year sales bar
Average brand age
19 months

Products

Top Plug in Fly Killer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£938£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

67

Top-5 brand share

56%

Top 20: 98%

Top-5 click share

52%

Top 20: 94%

Open market

39%

  • MAX STEM18%
  • Homealexa16%
  • VEYOFLY9%
  • Etpark6%
  • Merwlukt6%
  • LSJXHAIK5%

Demand

Plug in Fly Killer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 20.2×

Reviews and returns

What reviews say buyers love and hate about Plug in Fly Killer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall27%−0.95

poor results

Did not work

Not effective

Pest/Insect Control24%−0.27

Hasn't caught one insect

Did not attract any flies at all

Does not kill flies

Value For Money9%+0.18

a bit expensive

Also, I find it pricey

Complete waste of money

Size-Overall5%

Bottles are small

These are small

A Bit Large

Quality-Overall4%+0.94

Cheap yet effective product

Totally rubbish

Poor quality

Love

Pest/Insect Control15%−0.27

Perfect trap

Excellent at catching flies

easy way to catch flies

Quality-Overall12%+0.94

Excellent Product

Great build quality

The build quality feels solid too

Value For Money10%+0.18

Great value for money

Good for the price

Excellent Value for Money

Advertised Vs Actual Product10%+0.89

Just what I needed

Works well does the job

As described

Ease Of Use7%+0.56

Easy to Use Fly Trap

easy to use just plug in

Easy and effective

Return

0.5% Return rate 15% Fixable by listing

Functionality-Overall40%▆▇█▇██

poor results

Did not work

Not effective

Pest/Insect Control14%▅▅▃▄▆█

Hasn't caught one insect

Did not attract any flies at all

Does not kill flies

Size-Overall11%▃▅▄█▇▅

Bottles are small

These are small

A Bit Large

Defective Material/Parts10%█▃█▇▇▆
Socket/Port/Plug3%▁▂█▇▅▄

FAQ

Common Plug in Fly Killer questions

Answered from the same tracked data.