Plates

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £518K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-20.3%

Conversion, latest week

2.3%

Market size, estimated

£518Ka year

Peak month

December2.4× the quietest month

Top search term

plates412K searches a year

Listings sell for £16.24 on average, from £1.86 to £29.08. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £16.24 that is £8K to £12K a year per listing.

Average price

£16.24inside the $15 to $100 sweet spot

Price range

£1.86–£29.08

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

£8K–£12K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #46 within Dinnerware Sets. It carries 2,416 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

83%

Out of stock, average day

13.9%

Average rank

#46in Dinnerware Sets

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,416per listing

Listings tracked

46

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months