Plates
Plates shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Plates profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Plates is a £518K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Dec. Verdict: Worth a look — 56/100.
Plates: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -20.3% over the last 90 days and 2.3% of searches end in a purchase.
£518K
revenue / yr
Who owns the niche?
The top 5 brands hold 63% of demand, so 37% of the market is open.
37%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 46 products
Top Plates products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Amazon Basics 6-Piece White Dinner Plate Set 10.5 inches
- Price
- £11.68
- Rating
- 4.6/5
- Reviews
- 12,522
- Age
- 4y ago
Argon Tableware 6X White 15.4cm (6 Inch) Wide Rimmed Side Plates - Desert Serving Dinner Set Bread Plate - Dishwasher and Microwave Safe Ceramic
- Price
- £9.31
- Rating
- 4.1/5
- Reviews
- 1,295
- Age
- 9y ago
Argon Tableware 6-Piece Classic White Dinner Plates 27cm - Dishwasher and Microwave Safe Porcelain 10.5 inches Large Main Course Plate Dinner Serving Dishes Set
- Price
- £12.66
- Rating
- 4.6/5
- Reviews
- 1,416
- Age
- 9y ago
Vital Baby Nourish Perfectly Simple Plates Stackable EarthSmart Biodegradable Microwave & Dishwasher Safe Durable Plates for Toddlers & Family BPA-Free 6m+ 5 Pack
- Price
- £3.15
- Rating
- 4.8/5
- Reviews
- 3,106
- Age
- 1y ago
12PC Dinnerware Porcelain White Set: 4 Dinner Plates 4 Side Plates & 4 Bowls. Dishwasher & Microwave Safe.
- Price
- £19.50
- Rating
- 4.3/5
- Reviews
- 337
- Age
- 2y ago
Trending
90-day click momentum
vancasso KRVI Dinner Plates Set of 6 10.5 Inch Bohemian Style Porcelain Dinnerware Set Microwave Oven and Dishwasher Safe Scratch Resistant Dessert Plates Pasta Plate Salad Plate for Kitchen
- Price
- £29.08
- Rating
- 4.8/5
- Reviews
- 383
- Age
- 8mo ago
Argon Tableware 12x White Dessert Plates 19cm (7.5) - Wide Rim Small Dinner & Bread Plates - Elegant Dessert Serving Set for Home & Restaurants - Microwave & Dishwasher Safe
- Price
- £15.52
- Rating
- 4.5/5
- Reviews
- 1,063
- Age
- 9y ago
Amazon Basics Glazed Stoneware Dinner Plates 6-Piece Set Microwave and Dishwasher-Safe 26.67cm Linen Gray
- Price
- £20.67
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 9mo ago
G4GADGET 100 Paper Plates 23cm - 9inch Paper Disposable Party
- Price
- £5.86
- Rating
- 4.6/5
- Reviews
- 2,551
- Age
- 6y ago
Amazon Basics Glazed Stoneware Dinner Plates 6-Piece Set Microwave and Dishwasher-Safe 26.67cm Olive
- Price
- £19.43
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 9mo ago
Newest
by launch datevancasso KRVI Dinner Plates Set of 6 10.5 Inch Bohemian Style Porcelain Dinnerware Set Microwave Oven and Dishwasher Safe Scratch Resistant Dessert Plates Pasta Plate Salad Plate for Kitchen
- Price
- £29.08
- Rating
- 4.8/5
- Reviews
- 383
- Age
- 8mo ago
Amazon Basics Glazed Stoneware Dinner Plates 6-Piece Set Microwave and Dishwasher-Safe 26.67cm Olive
- Price
- £19.43
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 9mo ago
Amazon Basics Glazed Stoneware Dinner Plates 6-Piece Set Microwave and Dishwasher-Safe 26.67cm Linen Gray
- Price
- £20.67
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 9mo ago
Amazon Basics Glazed Stoneware Dinner Plates 6-Piece Set Microwave and Dishwasher-Safe 26.67cm Ivory
- Price
- £19.49
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 9mo ago
Premium Porcelain Ceramic Dinner Arabesque Pattern Plates Set of 6 10.5 Inch Scratch Resistant Dinnerware Warm Color Pasta Salad Dessert Plates for Appetizer Dishwasher & Microwave Safe (Black)
- Price
- £8.97
- Rating
- 3.8/5
- Reviews
- 16
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
26 falling
Sellers
39
Top-5 brand share
63%
Top 20: 94%
Top-5 click share
41%
Top 20: 72%
Open market
34%
- Amazon Basics25%
- Argon Tableware20%
- vancasso8%
- Vital Baby6%
- simpa3%
- MALACASA3%
Plates demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.4×
Top Plates search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- plates412K/yr
- dinner plates329K/yr
- side plates92K/yr
- plate101K/yr
- dinner plates set of 679K/yr
- dinner plates set of 450K/yr
- small plates33K/yr
- small dinner plates32K/yr
- dessert plates33K/yr
- white plates33K/yr
What reviews say buyers love and hate about Plates
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Beautiful quality”
“Good deal”
“Good size”
“Beautiful colours”
“As expected, good purchase”
What buyers complain about
74% of reviews“Small plates”
“Not up to desired quality”
“Much heavier than I expected”
“however a little expensive”
“thickish - a little overpriced”
Plates return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
79%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Plates questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
