Plate Warmer
soft demand (-64.8% this quarter) — Plate Warmer doesn't clear our bar today.
Flapen Score
Is Plate Warmer profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Plate Warmer is a £82K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 49/100.
Plate Warmer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -64.8% over the last 90 days and 4.0% of searches end in a purchase.
£82K
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 22 products
Top Plate Warmer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Straame Electric Plate Warmer 12 Plate Capacity Rapid Heating for Perfectly Warm Plates Ideal for Dinner Parties Family Meals and Food Service Removable Washable Cover
- Price
- £17.33
- Rating
- 4.5/5
- Reviews
- 118
- Age
- 1y ago
Navaris Electric Plate Warmer - 10 Plate Blanket Heater Pockets for Warming Dinner Plates to 74 Degrees in 10 Minutes - Black Compact Folding Design
- Price
- £22.80
- Rating
- 4.4/5
- Reviews
- 763
- Age
- 4y ago
VonShef Plate Warmer Electric 12 Plate Heater for Warming Dinner Plates to 75C Folding & Compact Ideal for Sunday Lunch & Christmas Grey (200W)
- Price
- £25.35
- Rating
- 4.5/5
- Reviews
- 755
- Age
- 6y ago
Betterkook Microwave Silicone Plate Warmers 4 Pack - Warms Plates in The Microwave in Minutes Keeps Food Warm Stops Plates Cracking
- Price
- £11.38
- Rating
- 4.0/5
- Reviews
- 432
- Age
- 9y ago
Navaris Electric Plate Warmer - 10 Plate Blanket Heater Pockets for Warming Dinner Plates to 74 Degrees in 10 Minutes - Red Compact Folding Design
- Price
- £21.87
- Rating
- 4.4/5
- Reviews
- 763
- Age
- 4y ago
Trending
90-day click momentum
Plate Warmer 4 PCS Microwave Silicone Plate Warmers for Warming Dinner Plates Multi-Purpose Silicone Food Warmers for Keeping Food Warm Ideal for Oven Hot Pan Dinner Cooking
- Price
- £8.63
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Aboiled Food Electric Warming Plate Warmer Hot Placemat Plate Placemat Long Lasting Warming Plates for Home Dinner Plate Black
- Price
- £9.45
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
4 Pcs Plate Warmer Non Slip Silicone Food Warming Mat Microwave Plate Warmers for Warming Dinner Plates Ideal for Oven Hot Pan Dinner Party Cooking
- Price
- £7.89
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Chefman Electric Warming Tray Glass-Top 53 x 41 cm Temperature Control
- Price
- £15.78
- Rating
- 4.5/5
- Reviews
- 3,150
- Age
- 6mo ago
AMOSA Warming Mat for Food Fast Heating Electric Food Warmer with 9 Level Temperature & 6 Hours Timer Extra Large Roll-Up Silicone Warming Tray Portable Food Warming Mat for Buffets Party (Grey)
- Price
- £39.81
- Rating
- 4.5/5
- Reviews
- 207
- Age
- 8mo ago
Newest
by launch date4 Pcs Plate Warmer Non Slip Silicone Food Warming Mat Microwave Plate Warmers for Warming Dinner Plates Ideal for Oven Hot Pan Dinner Party Cooking
- Price
- £7.89
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Plate Warmer 4 PCS Microwave Silicone Plate Warmers for Warming Dinner Plates Multi-Purpose Silicone Food Warmers for Keeping Food Warm Ideal for Oven Hot Pan Dinner Cooking
- Price
- £8.63
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Chefman Electric Warming Tray Glass-Top 53 x 41 cm Temperature Control
- Price
- £15.78
- Rating
- 4.5/5
- Reviews
- 3,150
- Age
- 6mo ago
AMOSA Warming Mat for Food Fast Heating Electric Food Warmer with 9 Level Temperature & 6 Hours Timer Extra Large Roll-Up Silicone Warming Tray Portable Food Warming Mat for Buffets Party (Grey)
- Price
- £39.81
- Rating
- 4.5/5
- Reviews
- 207
- Age
- 8mo ago
Alide 2 PCS Microwave Plate Warmers for Warming Dinner Plate Warmer Heat Resistant Microwave Non-Slip Silicone Mats for Worktops Ideal(Random Color)
- Price
- £6.51
- Rating
- 2.2/5
- Reviews
- 8
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
20 rising
Sellers
30
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
64%
Top 20: 98%
Open market
27%
- Straame21%
- Navaris19%
- Betterkook12%
- VonShef12%
- Chefman4%
- Waveware3%
Plate Warmer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 15.1×
Top Plate Warmer search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- plate warmer68K/yr
- electric plate warmer9K/yr
- plate warmers12K/yr
- plate warmers for 6 plates7K/yr
- microwave plate warmers7K/yr
- plate warmer electric11K/yr
- keep warm plate4K/yr
- plate warmers for 12 plates9K/yr
What reviews say buyers love and hate about Plate Warmer
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“The build quality feels good, and the black finish gives it a smart, practical look”
“Great quick to heat plate warmers”
“worth the money so far”
“Easy to use”
“it does keep warm”
What buyers complain about
78% of reviews“it comes out hot”
“Not fit for purpose really”
“this hasn't even lasted 6 months”
“There were no instructions”
“Its not working”
Plate Warmer return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
40%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Plate Warmer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
