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Plate Stand

Maybe

Returns run at only 1.4% of orders. But prices span $2.64–$12.38, mostly outside the sweet spot, so Plate Stand is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£142K/yr450K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
43%top-5 click share · 29 brands · 42 sellers

Flapen Score

Plate Stand against its category

The dotted line is the Home & Garden average. Past it, Plate Stand is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plate Stand market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plate Stand 450K times last year and spent an estimated £142K. The top 5 brands take 59% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 450K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £142K a year.

Searches, last 12 months
450K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
5.1%
Market size, estimated
£142Ka year
Peak month
January1.4× the quietest month
Top search term
plate stand121K searches a year

02 · Price

A sale here is worth £6.20.

Listings sell for £6.20 on average, from £2.64 to £12.38. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £6.20 that is £2K to £3K a year per listing.

Average price
£6.20under the $15 to $100 sweet spot
Price range
£2.64–£12.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #54 within Decorative Accessories. It carries 1,152 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#54in Decorative Accessories
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,152per listing
Listings tracked
46

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Plate Stand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

42

Top-5 brand share

59%

Top 20: 94%

Top-5 click share

43%

Top 20: 79%

Open market

33%

  • Tincogo15%
  • DIDUDIDU15%
  • Funzhan11%
  • ruitao11%
  • igadgitz home8%
  • BNXF7%

Demand

Plate Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.4×

Search terms

Top Plate Stand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plate stand121K/yr
  • plate stand for display69K/yr
  • plate holder34K/yr
  • picture stand32K/yr
  • plate stands30K/yr
  • plate stands for display19K/yr
  • photo stand17K/yr
  • plate display stands18K/yr
  • plate holders display stand15K/yr
  • picture frame stand12K/yr

Reviews and returns

What reviews say buyers love and hate about Plate Stand

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.06

Most tiny stands

To big for what I need

Small

Strength15%−0.08

Very flimsy

Not sturdy for bigger pieces

Flimsy

Quality-Overall10%−0.04

Looks cheap

Really poor quality

Rubbish

Value For Money7%

Overpriced

A waste of money

Waste of money

Assembly/Installation6%

I couldnt put it together at all

Returned, unable to fit together

Took a while to put together

Love

Value For Money15%

Good value for money

Worth buying

Good for the price

Advertised Vs Actual Product14%+1.65

As Described

Does what it says on the box

Just what I needed - nice

Quality-Overall14%−0.04

Excellent quality

Quality plate stand, solid and a quality item

Good quality stand

Strength13%−0.08

Very sturdy

These plate holder display stands are suitably sturdy and look stylish

Lovely sturdy tile holder perfect fit for a 4 inch tile

Size-Overall8%−0.06

Fitted perfectly

Nice item fits in my cupboard

Also overall excellent choice of sizes

Return

1.4% Return rate 70% Fixable by listing

Size-Overall58%▆▆█▇▇█

Most tiny stands

To big for what I need

Small

Strength8%██▃▆▄▃

Very flimsy

Not sturdy for bigger pieces

Flimsy

Defective Material/Parts4%▃█▄█▇▂
Functionality-Overall3%▂▄▅█▄▄

Couldn't work out how it worked

Doesnt work, just falls off when sitting them up

Quality-Overall3%▄▃▄▃▄█

Looks cheap

Really poor quality

Rubbish

FAQ

Common Plate Stand questions

Answered from the same tracked data.