Skip to content

Plate Rack

Maybe

The top 5 brands take only 48% of clicks. But demand is soft, at -26.1% this quarter, so Plate Rack is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£88K/yr328K searches / yr
90-day growth
-26.1%search demand this quarter
Competition
30%top-5 click share · 41 brands · 70 sellers

Flapen Score

Plate Rack against its category

The dotted line is the Home & Garden average. Past it, Plate Rack is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plate Rack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plate Rack 328K times last year and spent an estimated £88K. The top 5 brands take 48% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 328K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
328K
Growth, 90 days vs prior 90
-26.1%
Conversion, latest week
2.3%
Market size, estimated
£88Ka year
Peak month
January1.8× the quietest month
Top search term
plate rack for cupboard84K searches a year

02 · Price

A sale here is worth £11.51.

Listings sell for £11.51 on average, from £4.20 to £21.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.51 that is £1K to £3K a year per listing.

Average price
£11.51under the $15 to $100 sweet spot
Price range
£4.20–£21.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #128 within Racks & Holders. It carries 1,404 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
92%
Out of stock, average day
4.6%
Average rank
#128in Racks & Holders
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,404per listing
Listings tracked
59

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Plate Rack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 rising

Sellers

70

Top-5 brand share

48%

Top 20: 85%

Top-5 click share

30%

Top 20: 72%

Open market

47%

  • simplywire19%
  • Buckingham10%
  • QUMENEY7%
  • Greenfields6%
  • Lawei5%
  • SONGMICS5%

Demand

Plate Rack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Plate Rack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plate rack for cupboard84K/yr
  • plate organiser for kitchen cupboard42K/yr
  • plate storage37K/yr
  • plate organiser22K/yr
  • plate racks for cupboards18K/yr
  • plate stacker18K/yr
  • plate storage racks for cupboards12K/yr
  • plates organiser for cupboard10K/yr
  • corner plate rack10K/yr
  • plate stand for cupboard10K/yr

Reviews and returns

What reviews say buyers love and hate about Plate Rack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength14%+0.10

Not as strong as expected

Flimsy

Not strong

Size-Overall13%−0.12

bowls didnt fit

limited for larger pots

Too small

Assembly/Installation10%+0.45

Impossible to put together

Very fiddly to assemble

hard to assemble

Quality-Overall8%+0.54

Cheap buy

Not very good quality

Absolutely rubbish

Instructions/User Manual/Troubleshooting5%−0.06

Furthermore instructions are poor

Instructions not in English

No English instructions

Love

Strength18%+0.10

Very sturdy

Sturdy shelf

Good sturdy shelf

Quality-Overall13%+0.54

Good quality and look good in the kitchen cupboards

Great quality and perfect storage space

Excellent product

Storage Capacity11%+1.67

Great storage idea

Storage capacity is excellent

Good capacity

Assembly/Installation11%+0.45

Easy to set up

Very easy to assemble

Easy to install

Advertised Vs Actual Product8%+0.69

Better than expected

Just what I needed

As described

Return

1.9% Return rate 67% Fixable by listing

Size-Overall56%██████

bowls didnt fit

limited for larger pots

Too small

Strength7%▆▆▇█▆▇

Not as strong as expected

Flimsy

Not strong

Defective Material/Parts4%▃█▇▆█▇
Functionality-Overall4%▃█▄▄▄▅
Assembly/Installation4%██▇▅▇▅

Impossible to put together

Very fiddly to assemble

hard to assemble

FAQ

Common Plate Rack questions

Answered from the same tracked data.