Plate
MaybeAn estimated 1.4% of orders come back. But demand is soft, at -23.8% this quarter, so Plate is a Maybe.
- Flapen Score
- 56 / 100Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 5156
- Market size
- £193K/yr489K searches / yr
- 90-day growth
- -23.8%search demand this quarter
- Competition
- 37%top-5 click share · 30 brands · 45 sellers
Flapen Score
Plate against its category
The dotted line is the Home & Garden average. Past it, Plate is stronger. Inside it, weaker.
Market
The Plate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Plate 489K times last year and spent an estimated £193K. The top 5 brands take 56% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 489K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £193K a year.
- Searches, last 12 months
- 489K
- Growth, 90 days vs prior 90
- -23.8%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £193Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- side plates92K searches a year
02 · Price
A sale here is worth £15.81.
Listings sell for £15.81 on average, from £3.15 to £41.57. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £15.81 that is £2K to £4K a year per listing.
- Average price
- £15.81inside the $15 to $100 sweet spot
- Price range
- £3.15–£41.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #73 within Dinnerware Sets. It carries 889 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 78%
- Out of stock, average day
- 15.4%
- Average rank
- #73in Dinnerware Sets
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 889per listing
- Listings tracked
- 55
04 · Newcomers
0 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Plate products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Argon Tableware 6X White 15.4cm (6 Inch) Wide Rimmed Side Plates - Desert Serving Dinner Set Bread Plate - Dishwasher and Microwave Safe Ceramic
- Price
- £9.31
- Rating
- 4.1/5
- Reviews
- 1,295
- Age
- 9y ago

Amazon Basics 6-Piece White Dinner Plate Set 10.5 inches
- Price
- £11.68
- Rating
- 4.6/5
- Reviews
- 12,522
- Age
- 4y ago

Nicola Spring Hand-Printed Side Plates - 18cm - 6 Colours - Pack of 6 - Porcelain Decorative Patterned Dining Dish Plates for Snacks Starters Dinner Dessert
- Price
- £16.94
- Rating
- 4.3/5
- Reviews
- 1,012
- Age
- 9y ago

Vital Baby Nourish Perfectly Simple Plates Stackable EarthSmart Biodegradable Microwave & Dishwasher Safe Durable Plates for Toddlers & Family BPA-Free 6m+ 5 Pack
- Price
- £3.15
- Rating
- 4.8/5
- Reviews
- 3,106
- Age
- 1y ago

Argon Tableware 6-Piece Classic White Dinner Plates 27cm - Dishwasher and Microwave Safe Porcelain 10.5 inches Large Main Course Plate Dinner Serving Dishes Set
- Price
- £12.66
- Rating
- 4.6/5
- Reviews
- 1,416
- Age
- 9y ago
Trending
estimated 90-day click momentum
Miicol Small Dessert Plates Side Plates Set of 6 Ceramic White Appetizer Tea Plates 15cm / 6 Inch Mini Porcelain Serving Plate for Cake Bread Salad Snack
- Price
- £13.40
- Rating
- 4.6/5
- Reviews
- 1,736
- Age
- 8y ago

Amazon Basics Glazed Stoneware Appetizer Plates 6-Piece Set Microwave and Dishwasher-Safe 17cm Linen Gray
- Price
- £13.12
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 9mo ago

Amazon Basics Glazed Stoneware Dinner Plates 6-Piece Set Microwave and Dishwasher-Safe 26.67cm Olive
- Price
- £19.43
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 9mo ago

Argon Tableware 12x White Dessert Plates 19cm (7.5) - Wide Rim Small Dinner & Bread Plates - Elegant Dessert Serving Set for Home & Restaurants - Microwave & Dishwasher Safe
- Price
- £15.52
- Rating
- 4.5/5
- Reviews
- 1,063
- Age
- 9y ago

Vital Baby Nourish Perfectly Simple Plates Stackable EarthSmart Biodegradable Microwave & Dishwasher Safe Durable Plates for Toddlers & Family BPA-Free 6m+ 5 Pack
- Price
- £3.15
- Rating
- 4.8/5
- Reviews
- 3,106
- Age
- 1y ago
Newest
by launch date
Amazon Basics Glazed Stoneware Appetizer Plates 6-Piece Set Microwave and Dishwasher-Safe 17cm Linen Gray
- Price
- £13.12
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 9mo ago

Amazon Basics Glazed Stoneware Dinner Plates 6-Piece Set Microwave and Dishwasher-Safe 26.67cm Olive
- Price
- £19.43
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 9mo ago

WishDeco White Dinner Plates Set of 6 Porcelain Salad Plates 23 cm / 9 inch Modern Kitchen Plate Round Serving Dishes Microwave and Dishwasher Safe Scratch Resistant Smooth Glaze
- Price
- £28.13
- Rating
- 4.6/5
- Reviews
- 242
- Age
- 1y ago

MALACASA 8.25 Inch Small Ceramic Plates Set for 6 Scratch Resistant Kitchen Side Plates for Dessert/Pasta/Main Course/Salad Dishwasher and Microwave Safe Ivory White
- Price
- £19.70
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 1y ago

ZPPLD 9inch Deep Ceramic Dinner Plates Plates Set for 6 People Plate Set Dessert Plates Tableware for Dishwasher and Microwave Pasta Breakfast Plate
- Price
- £19.29
- Rating
- 4.3/5
- Reviews
- 99
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
30 falling
Sellers
45
Est. top-5 brand share
56%
Top 20: 92%
Est. top-5 click share
37%
Top 20: 68%
Open market
38%
- Argon Tableware26%
- Amazon Basics14%
- vancasso6%
- Miicol5%
- Nicola Spring5%
- Vital Baby5%
Demand
Plate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.6×
Search terms
Top Plate search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- side plates92K/yr
- small plates33K/yr
- small dinner plates32K/yr
- dessert plates33K/yr
- white plates33K/yr
- white dinner plates36K/yr
- dinner plate31K/yr
- ceramic plates26K/yr
- side plates set of 627K/yr
- side plates set of 417K/yr
Reviews and returns
What reviews say buyers love and hate about Plate
We read the reviews and the return reasons for every product selling here.
“Small plates”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plate questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









