Plate
MaybeReturns run at only 1.4% of orders. But demand is soft, at -23.8% this quarter, so Plate is a Maybe.
- Flapen Score
- 56 / 100Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 5156
- Market size
- £193K/yr489K searches / yr
- 90-day growth
- -23.8%search demand this quarter
- Competition
- 37%top-5 click share · 30 brands · 45 sellers
Flapen Score
Plate against its category
The dotted line is the Home & Garden average. Past it, Plate is stronger. Inside it, weaker.
Market
The Plate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Plate 489K times last year and spent an estimated £193K. The top 5 brands take 56% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 489K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £193K a year.
- Searches, last 12 months
- 489K
- Growth, 90 days vs prior 90
- -23.8%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £193Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- side plates92K searches a year
02 · Price
A sale here is worth £15.81.
Listings sell for £15.81 on average, from £3.15 to £41.57. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £15.81 that is £2K to £4K a year per listing.
- Average price
- £15.81inside the $15 to $100 sweet spot
- Price range
- £3.15–£41.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #73 within Dinnerware Sets. It carries 889 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 78%
- Out of stock, average day
- 15.4%
- Average rank
- #73in Dinnerware Sets
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 889per listing
- Listings tracked
- 55
04 · Newcomers
Amazon counts 0 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Plate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Argon Tableware 6X White 15.4cm (6 Inch) Wide Rimmed Side Plates - Desert Serving Dinner Set Bread Plate - Dishwasher and Microwave Safe Ceramic
- Price
- £9.31
- Rating
- 4.1/5
- Reviews
- 1,295
- Age
- 9y ago

Amazon Basics 6-Piece White Dinner Plate Set 10.5 inches
- Price
- £11.68
- Rating
- 4.6/5
- Reviews
- 12,522
- Age
- 4y ago

Nicola Spring Hand-Printed Side Plates - 18cm - 6 Colours - Pack of 6 - Porcelain Decorative Patterned Dining Dish Plates for Snacks Starters Dinner Dessert
- Price
- £16.94
- Rating
- 4.3/5
- Reviews
- 1,012
- Age
- 9y ago

Vital Baby Nourish Perfectly Simple Plates Stackable EarthSmart Biodegradable Microwave & Dishwasher Safe Durable Plates for Toddlers & Family BPA-Free 6m+ 5 Pack
- Price
- £3.15
- Rating
- 4.8/5
- Reviews
- 3,106
- Age
- 1y ago

Argon Tableware 6-Piece Classic White Dinner Plates 27cm - Dishwasher and Microwave Safe Porcelain 10.5 inches Large Main Course Plate Dinner Serving Dishes Set
- Price
- £12.66
- Rating
- 4.6/5
- Reviews
- 1,416
- Age
- 9y ago
Trending
90-day click momentum
Miicol Small Dessert Plates Side Plates Set of 6 Ceramic White Appetizer Tea Plates 15cm / 6 Inch Mini Porcelain Serving Plate for Cake Bread Salad Snack
- Price
- £13.40
- Rating
- 4.6/5
- Reviews
- 1,736
- Age
- 8y ago

Amazon Basics Glazed Stoneware Appetizer Plates 6-Piece Set Microwave and Dishwasher-Safe 17cm Linen Gray
- Price
- £13.12
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 9mo ago

Amazon Basics Glazed Stoneware Dinner Plates 6-Piece Set Microwave and Dishwasher-Safe 26.67cm Olive
- Price
- £19.43
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 9mo ago

Argon Tableware 12x White Dessert Plates 19cm (7.5) - Wide Rim Small Dinner & Bread Plates - Elegant Dessert Serving Set for Home & Restaurants - Microwave & Dishwasher Safe
- Price
- £15.52
- Rating
- 4.5/5
- Reviews
- 1,063
- Age
- 9y ago

Vital Baby Nourish Perfectly Simple Plates Stackable EarthSmart Biodegradable Microwave & Dishwasher Safe Durable Plates for Toddlers & Family BPA-Free 6m+ 5 Pack
- Price
- £3.15
- Rating
- 4.8/5
- Reviews
- 3,106
- Age
- 1y ago
Newest
by launch date
Amazon Basics Glazed Stoneware Appetizer Plates 6-Piece Set Microwave and Dishwasher-Safe 17cm Linen Gray
- Price
- £13.12
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 9mo ago

Amazon Basics Glazed Stoneware Dinner Plates 6-Piece Set Microwave and Dishwasher-Safe 26.67cm Olive
- Price
- £19.43
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 9mo ago

WishDeco White Dinner Plates Set of 6 Porcelain Salad Plates 23 cm / 9 inch Modern Kitchen Plate Round Serving Dishes Microwave and Dishwasher Safe Scratch Resistant Smooth Glaze
- Price
- £28.13
- Rating
- 4.6/5
- Reviews
- 242
- Age
- 1y ago

MALACASA 8.25 Inch Small Ceramic Plates Set for 6 Scratch Resistant Kitchen Side Plates for Dessert/Pasta/Main Course/Salad Dishwasher and Microwave Safe Ivory White
- Price
- £19.70
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 1y ago

ZPPLD 9inch Deep Ceramic Dinner Plates Plates Set for 6 People Plate Set Dessert Plates Tableware for Dishwasher and Microwave Pasta Breakfast Plate
- Price
- £19.29
- Rating
- 4.3/5
- Reviews
- 99
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
30 falling
Sellers
45
Top-5 brand share
56%
Top 20: 92%
Top-5 click share
37%
Top 20: 68%
Open market
38%
- Argon Tableware26%
- Amazon Basics14%
- vancasso6%
- Miicol5%
- Nicola Spring5%
- Vital Baby5%
Demand
Plate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.6×
Search terms
Top Plate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- side plates92K/yr
- small plates33K/yr
- small dinner plates32K/yr
- dessert plates33K/yr
- white plates33K/yr
- white dinner plates36K/yr
- dinner plate31K/yr
- ceramic plates26K/yr
- side plates set of 627K/yr
- side plates set of 417K/yr
Reviews and returns
What reviews say buyers love and hate about Plate
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small plates
Slightly smaller than average plate
So small
Not recommended, look cheap
Not very good quality
For a bit more I have now purchased a far better quality product
however a little expensive
Get these, dont go for the ones slightly cheaper, its not worth it
Look more expensive than they are
there are also some slight yellow tinges on what should be white
I'd say they are slightly off white
Not the advertised colour
Very heavy plates
Heavier than I thought
heavy
Love
Excellent quality
Great product see review
Great plates good quality
Good size
the size was as I expected
Really happy with these size wise and colours
worth it
Good price
Good value for money
Beautiful colours
Vibrant colours
Love the colours
just like their photo
Just what I needed
As Described
Return
1.4% Return rate 88% Fixable by listing
Small plates
Slightly smaller than average plate
So small
Not recommended, look cheap
Not very good quality
For a bit more I have now purchased a far better quality product
there are also some slight yellow tinges on what should be white
I'd say they are slightly off white
Not the advertised colour
Very heavy plates
Heavier than I thought
heavy
It doesn't say that in the description
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plate questions
Answered from the same tracked data.









