Plate
Plate shows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Plate profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Plate is a £193K/yr Amazon United Kingdom market (489K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Dec. Verdict: Worth a look — 56/100.
Plate: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -23.8% over the last 90 days and 2.5% of searches end in a purchase.
£193K
revenue / yr
Who owns the niche?
The top 5 brands hold 56% of demand, so 44% of the market is open.
44%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 55 products
Top Plate products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Argon Tableware 6X White 15.4cm (6 Inch) Wide Rimmed Side Plates - Desert Serving Dinner Set Bread Plate - Dishwasher and Microwave Safe Ceramic
- Price
- £9.31
- Rating
- 4.1/5
- Reviews
- 1,295
- Age
- 9y ago
Amazon Basics 6-Piece White Dinner Plate Set 10.5 inches
- Price
- £11.68
- Rating
- 4.6/5
- Reviews
- 12,522
- Age
- 4y ago
Nicola Spring Hand-Printed Side Plates - 18cm - 6 Colours - Pack of 6 - Porcelain Decorative Patterned Dining Dish Plates for Snacks Starters Dinner Dessert
- Price
- £16.94
- Rating
- 4.3/5
- Reviews
- 1,012
- Age
- 9y ago
Vital Baby Nourish Perfectly Simple Plates Stackable EarthSmart Biodegradable Microwave & Dishwasher Safe Durable Plates for Toddlers & Family BPA-Free 6m+ 5 Pack
- Price
- £3.15
- Rating
- 4.8/5
- Reviews
- 3,106
- Age
- 1y ago
Argon Tableware 6-Piece Classic White Dinner Plates 27cm - Dishwasher and Microwave Safe Porcelain 10.5 inches Large Main Course Plate Dinner Serving Dishes Set
- Price
- £12.66
- Rating
- 4.6/5
- Reviews
- 1,416
- Age
- 9y ago
Trending
90-day click momentum
Miicol Small Dessert Plates Side Plates Set of 6 Ceramic White Appetizer Tea Plates 15cm / 6 Inch Mini Porcelain Serving Plate for Cake Bread Salad Snack
- Price
- £13.40
- Rating
- 4.6/5
- Reviews
- 1,736
- Age
- 8y ago
Amazon Basics Glazed Stoneware Appetizer Plates 6-Piece Set Microwave and Dishwasher-Safe 17cm Linen Gray
- Price
- £13.12
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 9mo ago
Amazon Basics Glazed Stoneware Dinner Plates 6-Piece Set Microwave and Dishwasher-Safe 26.67cm Olive
- Price
- £19.43
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 9mo ago
Argon Tableware 12x White Dessert Plates 19cm (7.5) - Wide Rim Small Dinner & Bread Plates - Elegant Dessert Serving Set for Home & Restaurants - Microwave & Dishwasher Safe
- Price
- £15.52
- Rating
- 4.5/5
- Reviews
- 1,063
- Age
- 9y ago
Vital Baby Nourish Perfectly Simple Plates Stackable EarthSmart Biodegradable Microwave & Dishwasher Safe Durable Plates for Toddlers & Family BPA-Free 6m+ 5 Pack
- Price
- £3.15
- Rating
- 4.8/5
- Reviews
- 3,106
- Age
- 1y ago
Newest
by launch dateAmazon Basics Glazed Stoneware Appetizer Plates 6-Piece Set Microwave and Dishwasher-Safe 17cm Linen Gray
- Price
- £13.12
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 9mo ago
Amazon Basics Glazed Stoneware Dinner Plates 6-Piece Set Microwave and Dishwasher-Safe 26.67cm Olive
- Price
- £19.43
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 9mo ago
WishDeco White Dinner Plates Set of 6 Porcelain Salad Plates 23 cm / 9 inch Modern Kitchen Plate Round Serving Dishes Microwave and Dishwasher Safe Scratch Resistant Smooth Glaze
- Price
- £28.13
- Rating
- 4.6/5
- Reviews
- 242
- Age
- 1y ago
MALACASA 8.25 Inch Small Ceramic Plates Set for 6 Scratch Resistant Kitchen Side Plates for Dessert/Pasta/Main Course/Salad Dishwasher and Microwave Safe Ivory White
- Price
- £19.70
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 1y ago
ZPPLD 9inch Deep Ceramic Dinner Plates Plates Set for 6 People Plate Set Dessert Plates Tableware for Dishwasher and Microwave Pasta Breakfast Plate
- Price
- £19.29
- Rating
- 4.3/5
- Reviews
- 99
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
30 falling
Sellers
45
Top-5 brand share
56%
Top 20: 92%
Top-5 click share
37%
Top 20: 68%
Open market
38%
- Argon Tableware26%
- Amazon Basics14%
- vancasso6%
- Miicol5%
- Nicola Spring5%
- Vital Baby5%
Plate demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.6×
Top Plate search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- side plates92K/yr
- small plates33K/yr
- small dinner plates32K/yr
- dessert plates33K/yr
- white plates33K/yr
- white dinner plates36K/yr
- dinner plate31K/yr
- ceramic plates26K/yr
- side plates set of 627K/yr
- side plates set of 417K/yr
What reviews say buyers love and hate about Plate
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Excellent quality”
“Good size”
“worth it”
“Beautiful colours”
“just like their photo”
What buyers complain about
72% of reviews“Small plates”
“Not recommended, look cheap”
“however a little expensive”
“there are also some slight yellow tinges on what should be white”
“Very heavy plates”
Plate return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
88%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Plate questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
