Plastic Plates

Shoppers searched for this 611K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +48.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £287K a year.

Searches, last 12 months

611K

Growth, 90 days vs prior 90

+48.7%

Conversion, latest week

4.3%

Market size, estimated

£287Ka year

Peak month

July2.0× the quietest month

Top search term

plastic plates282K searches a year

Listings sell for £10.93 on average, from £3.15 to £19.97. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £10.93 that is £5K to £8K a year per listing.

Average price

£10.93under the $15 to $100 sweet spot

Price range

£3.15–£19.97

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

£5K–£8K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #47 within Party Supplies. It carries 728 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

7.2%

Average rank

#47in Party Supplies

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

728per listing

Listings tracked

45

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

35 months