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Plastic Plates

Plastic Plates shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look
Market size 51Growth 68Conversion 52Competition 75Returns 92Price range 30Avg price 41Brand share 72Review moat 69Quality gap 37
This niche Category average

Is Plastic Plates profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Plastic Plates is a £287K/yr Amazon United Kingdom market (611K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 61/100.

Plastic Plates: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +48.7% over the last 90 days and 4.3% of searches end in a purchase.

£287K

revenue / yr

Units sold / yr30K
Search volume / yr+48.7%611K
Conversion rate4.3%
Avg price£10.93

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers26 · 75
Top-5 product click share40%
Open market38%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 45 products

Sponsored placement82%
New entrants (1y)6· 2 succeeded
Avg rating4.5★
Avg reviews728

Top Plastic Plates products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

£0£9K£17K£26K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

75

Top-5 brand share

62%

Top 20: 93%

Top-5 click share

40%

Top 20: 79%

Open market

34%

  • MATANA28%
  • Shefa12%
  • XIMOGO9%
  • Cedilis6%
  • Wrova6%
  • ABENA4%

Plastic Plates demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume611KCVR4.3%Products45Brands26Top 5 Brands62%OOS Rate7.2%Rating4.5★Reviews728Avg BSR#47
20K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.0×

Top Plastic Plates search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • plastic plates282K/yr
  • picnic plates46K/yr
  • plastic plates reusable63K/yr
  • plastic plates disposable36K/yr
  • disposable plastic plates22K/yr
  • plastic plate20K/yr
  • plastic party plates18K/yr
  • plastic dinner plates21K/yr
  • reusable plastic plates16K/yr
  • plastic picnic plates10K/yr

What reviews say buyers love and hate about Plastic Plates

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall24%

Good quality plates

Value For Money12%

Excellent value

Strength11%

Love the fact that they are not flimsy

Size-Overall8%

Good size

Color6%

Colourful

What buyers complain about

64% of reviews
Size-Overall18%

Wrong size

Value For Money10%

expensive

Quality-Overall7%

Really cheap flimsy quality

Advertised Vs Actual Product6%

they should not be advertised as plates

Thickness6%

a little thin

Plastic Plates return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
62%
2Quality-Overall
10%
3Strength
9%
4Thin
4%
5Material Quality
3%

Common Plastic Plates questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Plastic Plates 61/100 on Amazon United Kingdom — Worth a look. The niche generates £287K/yr across 45 tracked products. 2 of 6 products launched in the last 360 days are still selling. Search demand moved +48.7% over the last 90 days.
Search demand for Plastic Plates on Amazon United Kingdom peaks in Jul–Aug, where the busiest month runs 2.0× the quietest.