plastic plates
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good728.4avg incumbent reviews — the moat a new listing must climb
Growth
Good+48.7%90-day search growth — must beat 0% to launch
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Market size
Good£287K£287K/yr · 611K searches
Avg price
Okay£10.93avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.15–£19.97cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, plastic plates is a £287K/yr Amazon United Kingdom market (611K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 61/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
plastic plates market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- £273K–£328K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 7.2%
- Avg brand age
- 35 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
75
Top-5 brand share
62%
Top 20: 93%
Top-5 click share
40%
Top 20: 79%
Open market
34%
- MATANA28%
- Shefa12%
- XIMOGO9%
- Cedilis6%
- Wrova6%
- ABENA4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +48.7% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.0×
Top plastic plates search terms
- plastic plates282K/yr
- picnic plates46K/yr
- plastic plates reusable63K/yr
- plastic plates disposable36K/yr
- disposable plastic plates22K/yr
- plastic plate20K/yr
- plastic party plates18K/yr
- plastic dinner plates21K/yr
- reusable plastic plates16K/yr
- plastic picnic plates10K/yr
Top plastic plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Shefa 100 White Plates Reusable & Washable Heavy Duty Dinnerware Microwave-Safe Crockery - Ideal for Birthday Parties Camping Catering (9 inch Plates White)
Shefa£11.574.2★1,110 rev
MATANA 25 Premium White Plastic Dinner Plates with Gold Rim 26cm / 10 Inch - Elegant & Reusable Party Plates for Weddings Birthdays Picnic BBQ Parties
MATANA£12.984.6★3,487 rev
XIMOGO Reusable Plastic Plates 100 Count 9-Inch Heavy-Duty Party Plates Sturdy & Hard BPA-Free & Microwave Safe Dinnerware for Parties Picnics & Events
XIMOGO£12.364.6★14 rev
Cedilis 30-Pack Reusable Plastic Plates 10 Inch/25cm Unbreakable & Lightweight Dinner Plates 6 Mixed Colours Round Plate for Parties Picnics BBQ Weddings and Daily Use Dishwasher Safe
Cedilis£14.024.6★298 rev
Wrova Plastic Plates Reusable Set of 8 Unbreakable Plates Set 9 Inch Dinner Plate - Dishwasher & Microwave Safe Plate Set - Lightweight Dinner Plate for Kitchen & Outdoor (Vivid Mix)
Wrova£11.324.6★271 rev
Newest
by launch date
The Happy Garden Bagasse Plates 9 Inch Round (Pack of 50) - Heavy Duty Disposable Plate Eco Friendly Sugarcane Dishes Compostable Party Plates Microwave & Freezer Safe
THE HAPPY GARDEN ESTD. 2017£6.3324 rev
50 Pack 7 Inch Extra Strong Bagasse Plates Made From 100% Natural Sugarcane Fibre Compostable And Biodegradable Eco Friendly Plates Oil And Cut Resistant Perfect For Parties And Picnics
Vivo Technologies£3.19105 rev
XIMOGO Reusable Plastic Plates 100 Count 9-Inch Heavy-Duty Party Plates Sturdy & Hard BPA-Free & Microwave Safe Dinnerware for Parties Picnics & Events
XIMOGO£12.3614 rev
ABENA Essentialz Resuable Plastic Plates Made from PP Materials Pack of 6 Colourful Dishwasher Safe Reusable Dinner Plates for Adults & Kids. 100% Recyclable. Durable & Lightweight.
ABENA£4.1218 rev
Vital Baby Nourish Perfectly Simple Plates Stackable EarthSmart Biodegradable Microwave & Dishwasher Safe Durable Plates for Toddlers & Family BPA-Free 6m+ 5 Pack
Vital Baby£3.153,106 rev
Trending
90-day click momentumThe Happy Garden Bagasse Plates 9 Inch Round (Pack of 50) - Heavy Duty Disposable Plate Eco Friendly Sugarcane Dishes Compostable Party Plates Microwave & Freezer Safe
THE HAPPY GARDEN ESTD. 2017£6.334.7★
ABENA Essentialz Resuable Plastic Plates Made from PP Materials Pack of 6 Colourful Dishwasher Safe Reusable Dinner Plates for Adults & Kids. 100% Recyclable. Durable & Lightweight.
ABENA£4.124.6★
MATANA 25 Premium Clear Hard Plastic Dinner Plates with Silver Glitter 26cm / 10 Inch - Elegant & Reusable Party Plates for Weddings Birthdays Picnic BBQ Parties
MATANA£11.494.4★
Frcctre 24-Pack Plastic Plates 7-Inch Colorful Dinner Plates BPA-Free Reusable Perfect for BBQ Travel Events - Dishwasher Safe 8 Colors
Frcctre£12.634.6★
XIMOGO Reusable Plastic Plates 100 Count 9-Inch Heavy-Duty Party Plates Sturdy & Hard BPA-Free & Microwave Safe Dinnerware for Parties Picnics & Events
XIMOGO£12.364.6★
What buyers say about plastic plates
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality plates”
“Excellent value”
“Love the fact that they are not flimsy”
“Good size”
“Colourful”
“Durable”
“As described”
“Very nice with strong plastic”
“which helps keep things clean”
“useful this product is”
What buyers complain about
“Wrong size”
“expensive”
“Really cheap flimsy quality”
“they should not be advertised as plates”
“a little thin”
“Not sure dishwasher safe”
“Flimsy and cheap”
“Needed to be light”
“break very easily”
“they're not reusable because they snap”
Top return reasons
Common questions
- Is plastic plates profitable to sell on Amazon United Kingdom?
- The niche generates £287K/yr across 45 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +48.7%. Flapen's verdict: Worth a look (61/100).
- How competitive is the plastic plates niche?
- 26 brands and 75 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in plastic plates?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.1%.
- When does demand for plastic plates peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.0× the quietest.
- What does it cost to enter the plastic plates niche?
- Listings span £3.15–£19.97; the average listing price is £10.93 (sweet spot $15–$100). The average incumbent carries 728 reviews — the moat a new listing must climb.