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Plastic Measuring Jugs

Fail

Prices span $2.55–$10.66, mostly outside the sweet spot, so Plastic Measuring Jugs is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£122K/yr165K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
77%top-5 click share · 8 brands · 40 sellers

Flapen Score

Plastic Measuring Jugs against its category

The dotted line is the Home & Garden average. Past it, Plastic Measuring Jugs is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plastic Measuring Jugs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plastic Measuring Jugs 165K times last year and spent an estimated £122K. The top 5 brands take 87% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

14.1% of searches ended in a purchase last week.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
14.1%
Market size, estimated
£122Ka year
Peak month
February1.3× the quietest month
Top search term
plastic measuring jug64K searches a year

02 · Price

A sale here is worth £5.25.

Listings sell for £5.25 on average, from £2.55 to £10.66. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £5.25 that is £7K to £8K a year per listing.

Average price
£5.25under the $15 to $100 sweet spot
Price range
£2.55–£10.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£7K–£8K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #45 within Measuring Cups & Jugs. It carries 1,186 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#45in Measuring Cups & Jugs
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,186per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Plastic Measuring Jugs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£18K£37K£55K£73K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

40

Top-5 brand share

87%

Top 20: 97%

Top-5 click share

77%

Top 20: 100%

Open market

9%

  • Chef Aid41%
  • ASelected19%
  • Addis17%
  • Surflyee5%
  • HENDI5%
  • SGAONSN4%
  • Open — no brand owns it (2 brands, 9%)

Demand

Plastic Measuring Jugs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Plastic Measuring Jugs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plastic measuring jug64K/yr
  • measuring jugs plastic21K/yr
  • plastic jugs 2 litre19K/yr
  • plastic measuring jugs21K/yr
  • 2 litre jug13K/yr
  • plastic jugs 1 litre15K/yr
  • 1 litre jug5K/yr
  • plastic measuring jugs 1 litre7K/yr

Reviews and returns

What reviews say buyers love and hate about Plastic Measuring Jugs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%

Poor quality

Cheap rubbish and dangerous

Absolute rubbish and a waste of money

Measurement/Reading Accuracy11%−0.11

difficult to read the measurements

Within a short time the measure markings on the ml side started to rub off

Useless for measuring quantities - overreads by over 25%

Size-Overall9%

Not fit for purpose

Small,

The spout is really small

Strength7%+0.16

Flimsy when used with hot water

Ok. Feel a bit flimsy hut they do their job

Flimsy

Leak-Proof5%

Spills everywhere

the liquid spills over the edges

Split, cracked and popped and ultimately leaked everywhere when filled with boiling water

Love

Value For Money24%+2.44

Good value for money

Good price

Excellent value

Quality-Overall22%

Excellent quality

Nice well made item

Nice quality jug set

Advertised Vs Actual Product10%+0.54

As advertised

As described

Exactly what i wanted

Size-Overall8%

Fit for purpose

Good size for those little jobs in the kitchen or anywhere else for that matter

Ideal size

Strength6%+0.16

Theyre sturdy

Very sturdy jugs -very useful

Sturdy jug

Return

0.3% Return rate 46% Fixable by listing

Size-Overall42%█▅█▄▇▇

Not fit for purpose

Small,

The spout is really small

Quality-Overall13%█▅▃▃▅▆

Poor quality

Cheap rubbish and dangerous

Absolute rubbish and a waste of money

Defective Material/Parts9%▄▄▂▂▂█
Microwave Safe6%▁▅▆█▇▄
Strength6%▁█▃▄█▂

Flimsy when used with hot water

Ok. Feel a bit flimsy hut they do their job

Flimsy

FAQ

Common Plastic Measuring Jugs questions

Answered from the same tracked data.