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Plastic Mattress Protector

Fail

Demand is soft, at -11.7% this quarter, so Plastic Mattress Protector is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£169K/yr189K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
47%top-5 click share · 8 brands · 14 sellers

Flapen Score

Plastic Mattress Protector against its category

The dotted line is the Home & Garden average. Past it, Plastic Mattress Protector is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plastic Mattress Protector market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plastic Mattress Protector 189K times last year and spent an estimated £169K. The top 5 brands take 85% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £169K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
8.3%
Market size, estimated
£169Ka year
Peak month
October1.4× the quietest month
Top search term
mattress bags for moving44K searches a year

02 · Price

A sale here is worth £10.77.

Listings sell for £10.77 on average, from £4.93 to £20.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £10.77 that is £5K to £8K a year per listing.

Average price
£10.77under the $15 to $100 sweet spot
Price range
£4.93–£20.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #504 within Furniture. It carries 1,437 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#504in Furniture
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,437per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Plastic Mattress Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£34K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

14

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

47%

Top 20: 97%

Open market

8%

  • My Moving Mate27%
  • BSSPOKE INSPIRED BY YOU26%
  • PROMORE16%
  • Wrappybag10%
  • StorePAK7%
  • volila7%
  • Open — no brand owns it (2 brands, 8%)

Demand

Plastic Mattress Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Plastic Mattress Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mattress bags for moving44K/yr
  • mattress bag37K/yr
  • mattress storage bag22K/yr
  • mattress bags for storage15K/yr
  • mattress moving bag11K/yr
  • single mattress storage bag11K/yr
  • double mattress bag9K/yr
  • double mattress cover for moving7K/yr
  • mattress storage bag double6K/yr
  • mattress bags6K/yr

Reviews and returns

What reviews say buyers love and hate about Plastic Mattress Protector

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%+0.29

It is very tight

TO SMALL FOR A SINGLE BED

The bag is far too big

Quality-Overall11%+1.03

These mattress covers aren't the highest quality

Awful quality, it teared up as soon as my king size mattress got lifted, and it just ended up in the bin

Poor quality

Value For Money8%−0.03

This made me feel the value for money was poor

Too expensive

Value for money doesn't make this worth it

Strength7%−0.03

Very weak, would avoid

it wasn't sturdy at all

it wasnt as strong as i thought it would be

Thickness7%−0.09

Should be of a thicker material

they seem quite thick

the material feels quite thin

Love

Quality-Overall20%+1.03

The cover is well made

An excellent well made product

Excellent Quality

Size-Overall12%+0.29

The mattress fits in the bag with ease

Fits well

Easy to fit

Value For Money9%−0.03

Very affordable

Good for the money

Excellent value

Strength9%−0.03

Strong and durable

Strong bag

Very strong heavy duty bag

Advertised Vs Actual Product7%+0.47

As described

Just what I needed

Does everything it is expected to

Return

1.2% Return rate 61% Fixable by listing

Size-Overall48%▇▇██▆▅

It is very tight

TO SMALL FOR A SINGLE BED

The bag is far too big

Material Quality7%▅█▃▂▆▂

only given 1 star as the plastic is reasonable quality

Functionality-Overall7%▃▁▂▅█▄
Strength5%▆▁▁▃█▅

Very weak, would avoid

it wasn't sturdy at all

it wasnt as strong as i thought it would be

Advertised Vs Actual Product4%▄█▅▁▁▃

Although advertised as a cover for a double mattress, my double mattress wouldnt fit, which was a surprise when moving

Misleading description

The ad says "king size," but it is actually a queen-size mattress bag. The title is misleading.

FAQ

Common Plastic Mattress Protector questions

Answered from the same tracked data.