plastic jug
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($2.55–$13.17) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,090avg incumbent reviews — the moat a new listing must climb
Market size
Good£292K£292K/yr · 385K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad£6.90avg listing price — sweet spot $15–$100
Price range
Bad£2.55–£13.17cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, plastic jug is a £292K/yr Amazon United Kingdom market (385K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
plastic jug market data
- Units sold / yr
- 40K–50K
- avg 2,000–2,500/product
- Revenue / yr
- £276K–£345K
- units × avg price
- Conversion rate
- 11.0%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 60%
- Out of stock
- 0.4%
- Avg brand age
- 48 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
46
Top-5 brand share
79%
Top 20: 97%
Top-5 click share
71%
Top 20: 100%
Open market
17%
- Chef Aid36%
- Addis19%
- ASelected15%
- LIVIVO5%
- Surflyee4%
- Navoys4%
- Open — no brand owns it (6 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top plastic jug search terms
- plastic jug108K/yr
- plastic measuring jug64K/yr
- plastic jugs48K/yr
- measuring jugs plastic21K/yr
- plastic jugs 2 litre19K/yr
- plastic measuring jugs21K/yr
- large jug13K/yr
- large plastic jug13K/yr
- 2 litre jug13K/yr
- plastic jugs 1 litre15K/yr
Top plastic jug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chef Aid 1 Litre Plastic Measuring Jug BPA-Free
Chef Aid£2.554.4★1,867 rev
Addis Plastic 1 litre Measuring & Mixing Jug with handle Clear
Addis£2.624.6★4,171 rev
ASelected 3pk Plastic Measuring Jugs 1 Litre Clear Measuring Cup with Handle Plastic Jugs with Easy-to-Read Measurements for Kitchen Baking with Measuring Scale Easy Pour
ASelected£6.734.1★122 rev
LIVIVO Clear Plastic Jug 2 Litre - Swirl Design Plastic Jug with Lid & Vented Spout - Ideal for Cocktails BBQs Parties Camping & Everyday Indoor Outdoor Use - Pitcher Water Jug with Lid
LIVIVO£7.734.5★1,261 rev
Aselected 7 Pack Plastic Measuring Jugs Heat Resistant Measuring Jugs Set Plastic Jug Beakers Labs Graduated Beakers Mixing Cups Liquid Baking Cooking Measure Tool(Multi-Capacity Combinations)
ASelected£4.364.5★852 rev
Newest
by launch date
Navoys 2L Clear Plastic Measuring Jug with Multi-Scale Measurement in Grams Ounces Millilitres Cups Pints Stackable Design Food-Grade Polypropylene Transparent
Navoys£5.8346 rev
Measuring Cup with Handle 1 Litre Clear Plastic BPA Free Stackable
1ABOVE£3.3866 rev
HEFTMAN Clear Plastic Jugs 2 Litre - 2 Pack Plastic Jug with Lid & Vented Spout - Ideal for Cocktails BBQs Parties Camping & Everyday Indoor/Outdoor Use - Water Jug with Lid - Pack of 2
HEFTMAN£13.17457 rev
ASelected 3pk Plastic Measuring Jugs 1 Litre Clear Measuring Cup with Handle Plastic Jugs with Easy-to-Read Measurements for Kitchen Baking with Measuring Scale Easy Pour
ASelected£6.73122 rev
ASelected 3pk Plastic Measuring Jugs Set 250ML 500ML 1000ML Clear Measuring Cup with Handle Plastic Jugs with Easy-to-Read Measurements for Kitchen Baking with Measuring Scale Easy Pour
ASelected£5.9593 rev
Trending
90-day click momentum
Clear Plastic Jugs 2 Litre - 2 Pack Plastic Jug with Lid and Vented Spout Large Pitcher Jug for Picnics BBQ Cocktails Indoor/Outdoor use Water Jug
volila£12.424.4★
LIVIVO Clear Plastic Jug 2 Litre - Swirl Design Plastic Jug with Lid & Vented Spout - Ideal for Cocktails BBQs Parties Camping & Everyday Indoor Outdoor Use - Pitcher Water Jug with Lid
LIVIVO£7.734.5★
Aselected 7 Pack Plastic Measuring Jugs Heat Resistant Measuring Jugs Set Plastic Jug Beakers Labs Graduated Beakers Mixing Cups Liquid Baking Cooking Measure Tool(Multi-Capacity Combinations)
ASelected£4.364.5★
Addis Plastic 1 litre Measuring & Mixing Jug with handle Clear
Addis£2.624.6★
HENDI Measuring jug polypropylene 110x(H)170 mm 1 L
HENDI£3.614.5★
What buyers say about plastic jug
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“Nice quality jug set”
“As described”
“Fit for purpose”
“Theyre sturdy”
“Theyre light and easy to hold”
“easy to store”
“Material is strong plastic”
“easy to store”
“Easy to clean”
What buyers complain about
“Poor quality”
“Not fit for purpose”
“difficult to read the measurements”
“Flimsy when used with hot water”
“Breaks instantly”
“Disappointed as there is a glue residue all over the inside like sellotape has been removed”
“the liquid spills over the edges”
“Very poor - very thin and fragile and anything hot makes them crack”
“soon as i poured water into large one it cracked”
“Stains really easy”
Top return reasons
Common questions
- Is plastic jug profitable to sell on Amazon United Kingdom?
- The niche generates £292K/yr across 15 tracked products. 90-day search growth is +6.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the plastic jug niche?
- 12 brands and 46 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in plastic jug?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Measurement/Reading Accuracy. The return rate is 0.3%.
- When does demand for plastic jug peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the plastic jug niche?
- Listings span £2.55–£13.17; the average listing price is £6.90 (sweet spot $15–$100). The average incumbent carries 1,090 reviews — the moat a new listing must climb.