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Plastic Jug

Maybe

Returns run at only 0.3% of orders. But prices span $2.55–$13.17, mostly outside the sweet spot, so Plastic Jug is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£292K/yr385K searches / yr
90-day growth
+6.2%search demand this quarter
Competition
71%top-5 click share · 12 brands · 46 sellers

Flapen Score

Plastic Jug against its category

The dotted line is the Home & Garden average. Past it, Plastic Jug is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plastic Jug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plastic Jug 385K times last year and spent an estimated £292K. The top 5 brands take 79% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

11.0% of searches ended in a purchase last week.

Shoppers searched for this 385K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £292K a year.

Searches, last 12 months
385K
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
11.0%
Market size, estimated
£292Ka year
Peak month
August1.4× the quietest month
Top search term
plastic jug108K searches a year

02 · Price

A sale here is worth £6.90.

Listings sell for £6.90 on average, from £2.55 to £13.17. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £6.90 that is £14K to £17K a year per listing.

Average price
£6.90under the $15 to $100 sweet spot
Price range
£2.55–£13.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£14K–£17K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #37 within Measuring Cups & Jugs. It carries 1,090 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
87%
Out of stock, average day
0.4%
Average rank
#37in Measuring Cups & Jugs
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,090per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Plastic Jug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£29K£58K£88K£117K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

46

Top-5 brand share

79%

Top 20: 97%

Top-5 click share

71%

Top 20: 100%

Open market

17%

  • Chef Aid36%
  • Addis19%
  • ASelected15%
  • LIVIVO5%
  • Surflyee4%
  • Navoys4%
  • Open — no brand owns it (6 brands, 17%)

Demand

Plastic Jug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Plastic Jug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plastic jug108K/yr
  • plastic measuring jug64K/yr
  • plastic jugs48K/yr
  • measuring jugs plastic21K/yr
  • plastic jugs 2 litre19K/yr
  • plastic measuring jugs21K/yr
  • large jug13K/yr
  • large plastic jug13K/yr
  • 2 litre jug13K/yr
  • plastic jugs 1 litre15K/yr

Reviews and returns

What reviews say buyers love and hate about Plastic Jug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%

Poor quality

Cheap rubbish and dangerous

Absolute rubbish and a waste of money

Size-Overall9%

Not fit for purpose

Small,

The spout is really small

Measurement/Reading Accuracy9%−0.09

difficult to read the measurements

Within a short time the measure markings on the ml side started to rub off

Useless for measuring quantities - overreads by over 25%

Strength7%

Flimsy when used with hot water

Ok. Feel a bit flimsy hut they do their job

Flimsy

Durability6%−0.05

Breaks instantly

They crack and break v easily

one broke

Love

Value For Money24%+2.40

Good price

Good value for money

Good value for money

Quality-Overall21%

Nice quality jug set

Nice well made item

Excellent quality

Advertised Vs Actual Product11%+0.89

As described

Exactly what i wanted

did the job

Size-Overall8%

Fit for purpose

Good size for those little jobs in the kitchen or anywhere else for that matter

Neat and a good size jug

Strength5%

Theyre sturdy

Very sturdy jugs -very useful

Sturdy jug

Return

0.3% Return rate 52% Fixable by listing

Size-Overall46%█▄█▅█▆

Not fit for purpose

Small,

The spout is really small

Quality-Overall10%█▆▃▄▅▅

Poor quality

Cheap rubbish and dangerous

Absolute rubbish and a waste of money

Defective Material/Parts8%▆▇▃▂▃█
Strength7%▁█▅▇▇▃

Flimsy when used with hot water

Ok. Feel a bit flimsy hut they do their job

Flimsy

Microwave Safe5%▁▅▆█▇▃

FAQ

Common Plastic Jug questions

Answered from the same tracked data.