Plastic Forks

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.1% of those searches ended in a purchase. Searches in the last 90 days moved +25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months

119K

Growth, 90 days vs prior 90

+25.2%

Conversion, latest week

17.1%

Market size, estimated

£105Ka year

Peak month

July1.5× the quietest month

Top search term

plastic forks82K searches a year

Listings sell for £5.16 on average, from £1.29 to £8.25. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £5.16 that is £3K to £4K a year per listing.

Average price

£5.16under the $15 to $100 sweet spot

Price range

£1.29–£8.25

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

£3K–£4K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #16 within Cutlery. It carries 352 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

9.6%

Average rank

#16in Cutlery

Average rating

4.32 starsAmazon United Kingdom average 4.36 stars

Average reviews

352per listing

Listings tracked

16

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months