Is plastic eggs profitable to sell on Amazon United Kingdom?

The niche generates £132K/yr across 30 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -96.9%. Flapen's verdict: Worth a look (54/100).

How competitive is the plastic eggs niche?

25 brands and 49 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in plastic eggs?

Top complaints mined from reviews: Strength, Size-Overall, Material Quality. The return rate is 0.3%.

When does demand for plastic eggs peak?

Demand peaks in Mar–Apr; the busiest month runs 64.9× the quietest.

What does it cost to enter the plastic eggs niche?

Listings span £3.43–£14.94; the average listing price is £6.98 (sweet spot $15–$100). The average incumbent carries 170 reviews — the moat a new listing must climb.

plastic eggs

Worth a look

Shows low returns (0.3%), but soft demand (-96.9% this quarter) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Review moat

Great170.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great55%

top-5 brand share — no brand owns this niche

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£132K

£132K/yr · 235K searches

Avg price

Bad£6.98

avg listing price — sweet spot $15–$100

Growth

Bad-96.9%

90-day search growth — must beat 0% to launch

Price range

Bad£3.43–£14.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, plastic eggs is a £132K/yr Amazon United Kingdom market (235K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 54/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

plastic eggs market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: £105K–£140K; units × avg price
Conversion rate: 8.0%
Avg BSR: #210
Page quality: 0%
Prime: 90%
Sponsored: 53%
Out of stock: 33.1%
Avg brand age: 24 months
Avg seller age: 218 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 rising

Sellers

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

46%

Top 20: 90%

Open market

39%

HENBRANDT20%
Storm&Lighthouse10%
QILUCKY10%
Taspire9%
ULTECHNOVO7%
SGETHCH6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -96.9% search growth over the last 90 days.

Peak months: Mar, Apr · busiest ÷ quietest = 64.9×

Open Trend

Top plastic eggs search terms

plastic eggs55K/yr -93.7%6.7% conv.
plastic eggs to fill26K/yr -96.3%6.1% conv.
plastic egg5K/yr -81.6%3.9% conv.
plastic easter eggs34K/yr -98.6%2.5% conv.
fillable eggs9K/yr -95.5%3.0% conv.
plastic fillable eggs7K/yr -95.9%5.2% conv.
plastic eggs for egg hunt14K/yr -98.4%5.9% conv.
fillable easter eggs32K/yr -99.4%5.0% conv.
empty eggs to fill7K/yr -97.2%3.0% conv.
plastic easter eggs fillable15K/yr -99.0%7.1% conv.

All search terms

Top plastic eggs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

12 Colourful Fillable Plastic Surprise Easter Eggs - Fill With Easter Hunt Gifts And Chocolate

HENBRANDT£3.664.0★238 rev

Storm&Lighthouse 12x Fillable Plastic Easter Eggs 8cm Colourful Reusable Large Capsules for Egg Hunt Kids Easter Games Fillable Plastic Eggs for Treats and Easter Toys

Storm&Lighthouse£5.813.2★3 rev

QILUCKY 60 Pieces Plastic Easter Eggs to Fill 2.36in/6cm Empty Easter Eggs Easter Theme Party Favor Plastic Eggs for Egg Hunt 6 Bright Colours Plastic Eggs for Fill Candies and Toys

QILUCKY£6.764.5★12 rev

Henbrandt 48 x Colourful Fillable Plastic Surprise Easter Eggs for Egg Hunt Kids Easter Games/Decorations Arts and Crafts for Springtime Goodies Favours for Girls and Boys

HENBRANDT£5.803.9★834 rev

ULTECHNOVO 100 pcs Clear Vending Machine Shells 32mm Transparent Plastic Fillable Balls for Toys & Crafts 1.2 Inch Mini Shells for Easter Egg Hunt Party Favours & Prizes Round

ULTECHNOVO£9.433.0★1 rev

Newest

by launch date

Storm&Lighthouse 12x Fillable Plastic Easter Eggs 8cm Colourful Reusable Large Capsules for Egg Hunt Kids Easter Games Fillable Plastic Eggs for Treats and Easter Toys

Storm&Lighthouse£5.813 rev

4mo ago

SGETHCH 12 Pcs Realistic Fake Eggs (5.2 x 3.7cm) - Life-Size White Plastic Eggs for Easter Hunts & DIY Crafts - Durable Artificial Dummy Eggs for Poultry Nesting Boxes & Training

SGETHCH£5.064 rev

5mo ago

ULTECHNOVO 100 pcs Clear Vending Machine Shells 32mm Transparent Plastic Fillable Balls for Toys & Crafts 1.2 Inch Mini Shells for Easter Egg Hunt Party Favours & Prizes Round

ULTECHNOVO£9.431 rev

6mo ago

24 Pcs Easter Egg Decorations Plastic Hanging Easter Eggs for Tree Indoor & Outdoor Spring Decor Colorful DIY Craft Easter Ornaments for Party School Office Home Décor & Easter Gift Ideas

LUKA HERO£4.713 rev

6mo ago

Fake Eggs 12 Pcs Artificial Plastic Eggs for Kids Easter Eggs for Kids Rubber Egg for Crafts Arts Imitation Dummy Eggs Helps Encourage Laying or Prevent Eating Eggs Craft and Home Decoration

QyueQyat£6.175 rev

7mo ago

What buyers say about plastic eggs

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall15%

“Quite a decent size”

Quality-Overall11%

“These are better than our original ones”

Fun/Entertainment Experience9%

“a fun easter eggs hunt for grand children”

Durability8%

“Durable”

Color8%

“nice variety of colours”

Advertised Vs Actual Product8%

“Much better than expected”

Value For Money6%

“Good value”

Strength4%

“They are pretty sturdy”

Display-Overall3%

“Fun and easy way to make a great Easter display”

Design-Overall3%

“Look good just what we wanted”

What buyers complain about

Strength29%

“They break easily”

Size-Overall24%

“Small”

Material Quality6%

“Theyre plastic and light like ping pong balls”

Suitable For Outdoor6%

“One point to note is they are very light so a windy day could prove problematic if theyre outside”

Quality-Overall5%

“Cheap quality, break as you open them”

Recycle/Reuse3%

“I dont think i could reuse these”

Durability3%

“They break easily”

Grip1%

“The surface is suitable for decorating although they are a bit slippery”

Print Quality1%

“The quality of the print isn't perfect”

Thickness1%

“they're really not going to stand out as they're very thin”

Top return reasons

Size-Overall55%

Quality-Overall14%

Value For Money8%

Defective Material/Parts3%

Strength3%

Functionality-Overall2%

Color2%

Ease Of Use2%

Locking Mechanism2%

Advertised Vs Actual Product1%

Common questions

Is plastic eggs profitable to sell on Amazon United Kingdom?: The niche generates £132K/yr across 30 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -96.9%. Flapen's verdict: Worth a look (54/100).
How competitive is the plastic eggs niche?: 25 brands and 49 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in plastic eggs?: Top complaints mined from reviews: Strength, Size-Overall, Material Quality. The return rate is 0.3%.
When does demand for plastic eggs peak?: Demand peaks in Mar–Apr; the busiest month runs 64.9× the quietest.
What does it cost to enter the plastic eggs niche?: Listings span £3.43–£14.94; the average listing price is £6.98 (sweet spot $15–$100). The average incumbent carries 170 reviews — the moat a new listing must climb.