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Plastic Eggs

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -96.9% this quarter, so Plastic Eggs is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£132K/yr235K searches / yr
90-day growth
-96.9%search demand this quarter
Competition
46%top-5 click share · 25 brands · 49 sellers

Flapen Score

Plastic Eggs against its category

The dotted line is the Home & Garden average. Past it, Plastic Eggs is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plastic Eggs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plastic Eggs 235K times last year and spent an estimated £132K. The top 5 brands take 55% of clicks. Demand peaks in Mar–Apr. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -96.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months
235K
Growth, 90 days vs prior 90
-96.9%
Conversion, latest week
8.0%
Market size, estimated
£132Ka year
Peak month
April64.9× the quietest month
Top search term
plastic eggs55K searches a year

02 · Price

A sale here is worth £6.98.

Listings sell for £6.98 on average, from £3.43 to £14.94. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £6.98 that is £2K to £3K a year per listing.

Average price
£6.98under the $15 to $100 sweet spot
Price range
£3.43–£14.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 33.1% of listings are out of stock. The average listing ranks #210 within Seasonal Décor. It carries 170 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
90%
Out of stock, average day
33.1%
Average rank
#210in Seasonal Décor
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
170per listing
Listings tracked
30

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Plastic Eggs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

49

Est. top-5 brand share

55%

Top 20: 96%

Est. top-5 click share

46%

Top 20: 90%

Open market

39%

  • HENBRANDT20%
  • Storm&Lighthouse10%
  • QILUCKY10%
  • Taspire9%
  • ULTECHNOVO7%
  • SGETHCH6%

Demand

Plastic Eggs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 64.9×

Search terms

Top Plastic Eggs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • plastic eggs55K/yr
  • plastic eggs to fill26K/yr
  • plastic egg5K/yr
  • plastic easter eggs34K/yr
  • fillable eggs9K/yr
  • plastic fillable eggs7K/yr
  • plastic eggs for egg hunt14K/yr
  • fillable easter eggs32K/yr
  • empty eggs to fill7K/yr
  • plastic easter eggs fillable15K/yr

Reviews and returns

What reviews say buyers love and hate about Plastic Eggs

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Strength”
0.3%of orders come back
“They break easily”
A buyer, on “Strength”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Plastic Eggs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data