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Plastic Eggs

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -96.9% this quarter, so Plastic Eggs is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£132K/yr235K searches / yr
90-day growth
-96.9%search demand this quarter
Competition
46%top-5 click share · 25 brands · 49 sellers

Flapen Score

Plastic Eggs against its category

The dotted line is the Home & Garden average. Past it, Plastic Eggs is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plastic Eggs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plastic Eggs 235K times last year and spent an estimated £132K. The top 5 brands take 55% of clicks. Demand peaks in Mar–Apr. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -96.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months
235K
Growth, 90 days vs prior 90
-96.9%
Conversion, latest week
8.0%
Market size, estimated
£132Ka year
Peak month
April64.9× the quietest month
Top search term
plastic eggs55K searches a year

02 · Price

A sale here is worth £6.98.

Listings sell for £6.98 on average, from £3.43 to £14.94. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £6.98 that is £2K to £3K a year per listing.

Average price
£6.98under the $15 to $100 sweet spot
Price range
£3.43–£14.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 33.1% of listings are out of stock. The average listing ranks #210 within Seasonal Décor. It carries 170 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
90%
Out of stock, average day
33.1%
Average rank
#210in Seasonal Décor
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
170per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Plastic Eggs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

49

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

46%

Top 20: 90%

Open market

39%

  • HENBRANDT20%
  • Storm&Lighthouse10%
  • QILUCKY10%
  • Taspire9%
  • ULTECHNOVO7%
  • SGETHCH6%

Demand

Plastic Eggs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 64.9×

Search terms

Top Plastic Eggs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plastic eggs55K/yr
  • plastic eggs to fill26K/yr
  • plastic egg5K/yr
  • plastic easter eggs34K/yr
  • fillable eggs9K/yr
  • plastic fillable eggs7K/yr
  • plastic eggs for egg hunt14K/yr
  • fillable easter eggs32K/yr
  • empty eggs to fill7K/yr
  • plastic easter eggs fillable15K/yr

Reviews and returns

What reviews say buyers love and hate about Plastic Eggs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength29%−0.25

They break easily

Flimsy

These were quite flimsy

Size-Overall24%−0.05

Small

Eggs are smaller than advertised

Had to return were too big for me

Material Quality6%−0.05

Theyre plastic and light like ping pong balls

Suitable For Outdoor6%+0.38

One point to note is they are very light so a windy day could prove problematic if theyre outside

Quality-Overall5%−0.02

Cheap quality, break as you open them

Not very good quality

Love

Size-Overall15%−0.05

Quite a decent size

Cute little eggs fab price for tue amount can fit a small bag of haribo pr a few small chocolate mini eggs

the size is generous

Quality-Overall11%−0.02

These are better than our original ones

Good quality eggs, easy to open and close

Good quality

Fun/Entertainment Experience9%

a fun easter eggs hunt for grand children

Great fun

Great for childrens art

Durability8%+0.19

Durable

The plastic feels good quality and durable, so we will be able to use them year after year, making them very economical

They did the job and have survived and not broken

Color8%+0.71

nice variety of colours

Very colorful

The colours are vibrant

Return

0.3% Return rate 64% Fixable by listing

Size-Overall55%▁▅▅▄▁█

Small

Eggs are smaller than advertised

Had to return were too big for me

Quality-Overall14%▁█▃█▁▁

Cheap quality, break as you open them

Not very good quality

Value For Money8%▁▁▅█▁▁
Defective Material/Parts3%▁▁█▅▁▁
Strength3%▁▁▁█▁▁

They break easily

Flimsy

These were quite flimsy

FAQ

Common Plastic Eggs questions

Answered from the same tracked data.