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Plastic Cutlery

Pass

Plastic Cutlery scores 65 out of 100, a Pass. Shoppers spend $590K a year here, search demand grew +53.4% this quarter, and returns run at 0.6% of orders.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£590K/yr609K searches / yr
90-day growth
+53.4%search demand this quarter
Competition
51%top-5 click share · 19 brands · 25 sellers

Flapen Score

Plastic Cutlery against its category

The dotted line is the Home & Garden average. Past it, Plastic Cutlery is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plastic Cutlery market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plastic Cutlery 609K times last year and spent an estimated £590K. The top 5 brands take 55% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

13.0% of searches ended in a purchase last week.

Shoppers searched for this 609K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +53.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £590K a year.

Searches, last 12 months
609K
Growth, 90 days vs prior 90
+53.4%
Conversion, latest week
13.0%
Market size, estimated
£590Ka year
Peak month
July2.0× the quietest month
Top search term
plastic cutlery227K searches a year

02 · Price

A sale here is worth £7.46.

Listings sell for £7.46 on average, from £1.89 to £19.81. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £7.46 that is £19K to £22K a year per listing.

Average price
£7.46under the $15 to $100 sweet spot
Price range
£1.89–£19.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
£19K–£22K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #188 within Cutlery. It carries 472 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
96%
Out of stock, average day
7.7%
Average rank
#188in Cutlery
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
472per listing
Listings tracked
23

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Plastic Cutlery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£59K£118K£177K£236K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

25

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

39%

  • BLISSMART27%
  • aaksh 5558%
  • 1ABOVE7%
  • Robmans7%
  • Shopping Dose6%
  • SunMoon6%

Demand

Plastic Cutlery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.0×

Search terms

Top Plastic Cutlery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plastic cutlery227K/yr
  • disposable cutlery169K/yr
  • plastic cutlery set36K/yr
  • plastic knives and forks21K/yr
  • party cutlery23K/yr
  • disposable cutlery for parties16K/yr
  • plastic cutlery disposable26K/yr
  • plastic knife and fork set12K/yr
  • plastic knives forks and spoons8K/yr
  • plastic forks and spoons8K/yr

Reviews and returns

What reviews say buyers love and hate about Plastic Cutlery

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality15%−0.06

They look so cheap and plasticky

Cheap plastic cutlery

I do hate plastics

Quality-Overall11%+1.15

Terrible quality assurance

Poor quality

Very poor quality

Strength8%+0.35

Look easily broken if you lean to hard

Not heavy duty, pretty bendy and flimsy

Durability6%+0.44

the fork broke

re-use although they won't last forever

Ease Of Use5%−0.07

Not an easy swap out as described

Love

Quality-Overall37%+1.15

good quality and handy box

quality made quite robust

Excellent product

Value For Money17%+1.62

Great Value

Good price

Great value

Strength13%+0.35

Nice and sturdy

The utensils are strong, sturdy, and well-made

good strong set

Advertised Vs Actual Product8%+0.68

Better than expected

Did the job perfectly

As described

Material Quality4%−0.06

Good material

So much better than plastic

Very strong material

Return

0.6% Return rate 34% Fixable by listing

Strength19%▁▇▅██▅

Look easily broken if you lean to hard

Not heavy duty, pretty bendy and flimsy

Size-Overall18%█▄▆▃▄▃

a little small

Quality-Overall16%█▅▂▆▆▄

Terrible quality assurance

Poor quality

Very poor quality

Value For Money10%▄▁█▃▄▄

Did not think it was worth its price

Advertised Vs Actual Product8%▁█▃▃▅▆

FAQ

Common Plastic Cutlery questions

Answered from the same tracked data.