Is plastic cutlery profitable to sell on Amazon United Kingdom?

The niche generates £590K/yr across 23 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +53.4%. Flapen's verdict: Worth a look (65/100).

How competitive is the plastic cutlery niche?

19 brands and 25 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in plastic cutlery?

Top complaints mined from reviews: Material Quality, Quality-Overall, Strength. The return rate is 0.6%.

When does demand for plastic cutlery peak?

Demand peaks in May–Jun–Jul; the busiest month runs 2.0× the quietest.

What does it cost to enter the plastic cutlery niche?

Listings span £1.89–£19.81; the average listing price is £7.46 (sweet spot $15–$100). The average incumbent carries 472 reviews — the moat a new listing must climb.

plastic cutlery

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Incredible13.0%

search→purchase rate — share of searches ending in a sale

Brand share

Great55%

top-5 brand share — no brand owns this niche

Review moat

Great472.43

avg incumbent reviews — the moat a new listing must climb

Growth

Good+53.4%

90-day search growth — must beat 0% to launch

Market size

Good£590K

£590K/yr · 609K searches

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Okay£1.89–£19.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£7.46

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United Kingdom niche tracking, plastic cutlery is a £590K/yr Amazon United Kingdom market (609K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 65/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

plastic cutlery market data

Units sold / yr: 60K–80K; avg 2,500–3,000/product
Revenue / yr: £448K–£597K; units × avg price
Conversion rate: 13.0%
Avg BSR: #188
Page quality: 0%
Prime: 96%
Sponsored: 91%
Out of stock: 7.7%
Avg brand age: 37 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

39%

BLISSMART27%
aaksh 5558%
1ABOVE7%
Robmans7%
Shopping Dose6%
SunMoon6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +53.4% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.0×

Open Trend

Top plastic cutlery search terms

plastic cutlery227K/yr +68.9%9.4% conv.
disposable cutlery169K/yr +65.5%11.5% conv.
plastic cutlery set36K/yr +25.3%6.2% conv.
plastic knives and forks21K/yr +146.1%10.2% conv.
party cutlery23K/yr +46.9%8.1% conv.
disposable cutlery for parties16K/yr +36.9%11.0% conv.
plastic cutlery disposable26K/yr -11.4%10.9% conv.
plastic knife and fork set12K/yr -27.9%6.9% conv.
plastic knives forks and spoons8K/yr +109.7%5.9% conv.
plastic forks and spoons8K/yr +9.6%8.9% conv.

All search terms

Top plastic cutlery products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BlissMart 150 Pcs Heavy Duty Clear Plastic Cutlery Set Premium Quality Washable & Reusable 50 Spoons 50 Forks 50 Knives Set Perfect for for All Occasion Birthday Parties Weddings Camping

BLISSMART£7.824.6★526 rev

150 Pack Heavy Duty Clear Reusable Cutlery Set 50 Forks 50 Knives 50 Spoons Reusable Party Cutlery for Weddings BBQs Buffets Picnics & Camping Dishwasher Safe

Robmans£8.894.7★46 rev

150 Pack Disposable Wooden Cutlery Set Eco Friendly 50 Spoons 50 Forks 50 Knives Plastic Free Packaging Substitute for Plastic and Bamboo Disposable for Parties Travell

SunMoon£5.554.6★452 rev

AAKSH 555 Pack of 150 Strong Reusable Clear Cutlery Set [ 50 Spoons 50 Forks 50 Knives Set ] Strong Cutlery Set for Birthday Parties Buffets Picnics BBQs Wedding Camping Christamas Party.

aaksh 555£7.354.6★296 rev

1Above 100Pk Disposable Wooden Cutlery Set 100% Natural and Biodegradable Eco-Friendly Set for Wedding Office and Party Picnic (Cutlery Set)

1ABOVE£4.014.5★50 rev

Newest

by launch date

Generic 18 Count Plastic KALAS Cutlery Set Fork Knife and Spoon Pastel Colours

EMBO£4.044 rev

3mo ago

aaksh 555 | Pack of 75 | Reusable Plastic Cutlery Set [25 Forks 25 Knives 25 Spoons] Durable Washable | Premium Quality Clear Mix Cutlery for Home Parties Events and Everyday Use

aaksh 555£5.9047 rev

8mo ago

150 Pack Heavy Duty Clear Reusable Cutlery Set 50 Forks 50 Knives 50 Spoons Reusable Party Cutlery for Weddings BBQs Buffets Picnics & Camping Dishwasher Safe

Robmans£8.8946 rev

8mo ago

Ginikoe 200 Pcs Heavy Duty Clear Plastic Cutlery Set Reusable Forks and Spoons Set Durable Plastic Silverware Set for for Parties Picnics Big Event Daily Use - Bpa Free

Ginikoe£10.9336 rev

10mo ago

BH | Reusable Plastic Cutlery Set | 150 Pcs (50 Spoons 50 Forks 50 Knives) | Clear Mix Cutlery Set for Birthday Parties Picnics BBQs Camping and Everyday Use - By Best House

Best House Another Fine Product£7.3944 rev

1y ago

What buyers say about plastic cutlery

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall37%

“good quality and handy box”

Value For Money17%

“Great Value”

Strength13%

“Nice and sturdy”

Advertised Vs Actual Product8%

“Better than expected”

Material Quality4%

“Good material”

Durability4%

“They dont broke easily”

Eco Friendliness3%

“ecologically friendly”

Recycle/Reuse3%

“they are reusable”

Ease Of Use2%

“Handy to have”

Sharpness1%

“The knives are fine for softer foods”

What buyers complain about

Material Quality15%

“They look so cheap and plasticky”

Quality-Overall11%

“Terrible quality assurance”

Strength8%

“Look easily broken if you lean to hard”

Durability6%

“the fork broke”

Ease Of Use5%

“Not an easy swap out as described”

Sharpness5%

“do the job however a few of my guests found them to be sharp”

Value For Money5%

“Did not think it was worth its price”

Weight Heavy5%

“I don't find these to be heavy duty to be honest”

Flatness5%

“they are totally flat so no good for milky cereal or soup”

Size-Overall3%

“a little small”

Top return reasons

Strength19%

Size-Overall18%

Quality-Overall16%

Value For Money10%

Advertised Vs Actual Product8%

Color5%

Compatibility-Overall4%

Material Quality3%

Durability3%

Functionality-Overall3%

Common questions

Is plastic cutlery profitable to sell on Amazon United Kingdom?: The niche generates £590K/yr across 23 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +53.4%. Flapen's verdict: Worth a look (65/100).
How competitive is the plastic cutlery niche?: 19 brands and 25 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in plastic cutlery?: Top complaints mined from reviews: Material Quality, Quality-Overall, Strength. The return rate is 0.6%.
When does demand for plastic cutlery peak?: Demand peaks in May–Jun–Jul; the busiest month runs 2.0× the quietest.
What does it cost to enter the plastic cutlery niche?: Listings span £1.89–£19.81; the average listing price is £7.46 (sweet spot $15–$100). The average incumbent carries 472 reviews — the moat a new listing must climb.