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60

plastic chair

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 16Growth 68Conversion 14Competition 77Returns 99Price range 75Avg price 95Brand share 45Review moat 79Quality gap 78

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible£39.34

avg listing price — sweet spot $15–$100

Review moat

Great428.63

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Great38%

top-5 click share — an open shelf

Price range

Great£7.55–£119.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+48.8%

90-day search growth — must beat 0% to launch

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Market size

Bad£63K

£63K/yr · 147K searches

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, plastic chair is a £63K/yr Amazon United Kingdom market (147K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 60/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

plastic chair market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
£59K–£79K
units × avg price
Conversion rate
1.1%
Avg BSR
#54
Page quality
0%
Prime
10%
Sponsored
80%
Out of stock
16.2%
Avg brand age
42 months
Avg seller age
184 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

16 falling

Sellers

50

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

38%

Top 20: 79%

Open market

18%

  • simpa38%
  • Harbour Housewares19%
  • simpahome9%
  • URBN GARDEN7%
  • IKEA5%
  • Catergold4%
  • Open — no brand owns it (10 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +48.8% search growth over the last 90 days.
10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 3.2×

Top plastic chair search terms

  • plastic chair50K/yr
  • plastic chairs30K/yr
  • plastic garden chair11K/yr
  • garden chairs plastic6K/yr
  • plastic stacking garden chair4K/yr
  • garden plastic chair5K/yr
  • green garden chairs4K/yr
  • plastic garden chairs high back4K/yr
  • white garden chairs4K/yr
  • plastic outdoor chairs4K/yr
All search terms

Top plastic chair products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£3K8%£5K12%£8K16%£10K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about plastic chair

What buyers praise and complain about, mined from review topics.

What buyers love

Strength21%

“Lovely sturdy chairs”

Value For Money18%

“Excellent value for money”

Quality-Overall13%

“Really well made”

Comfort-Overall12%

“Very comfortable”

Advertised Vs Actual Product5%

“Its a good product same as the picture I will recommend”

Weight Light4%

“The Chair is light”

Assembly/Installation4%

“It was easy to put together”

Size-Overall3%

“Chairs fit nicely around the table”

Cushion3%

“Very comfortable with the correct cushion”

Adjustability/Rotatability/Reclining2%

“Adjustable height,”

What buyers complain about

Size-Overall14%

“Not fit for purpose”

Quality-Overall9%

“Cheaply made”

Assembly/Installation7%

“Couldnt assemble it”

Functionality-Overall5%

“doesnt work”

Value For Money5%

“Waste of money”

Design-Overall4%

“The chairs design is not as the photo shows”

Weight Heavy4%

“Its heavier, clunkier with a smaller back and seat; all in all a bit disappointing”

Strength3%

“Flimsy low and not functionable”

Weight Light3%

“Is very light unfortunately I cant to use”

Comfort-Overall3%

“Not great comfort or design”

Top return reasons

Size-Overall33%
Defective Material/Parts16%
Comfort-Overall6%
Assembly/Installation5%
Quality-Overall5%
Strength4%
Color4%
Balance/Stability2%
Weight Heavy2%
Mechanism Issues2%

Common questions

Is plastic chair profitable to sell on Amazon United Kingdom?
The niche generates £63K/yr across 40 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +48.8%. Flapen's verdict: Worth a look (60/100).
How competitive is the plastic chair niche?
16 brands and 50 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in plastic chair?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 0.2%.
When does demand for plastic chair peak?
Demand peaks in Apr–May; the busiest month runs 3.2× the quietest.
What does it cost to enter the plastic chair niche?
Listings span £7.55–£119.97; the average listing price is £39.34 (sweet spot $15–$100). The average incumbent carries 429 reviews — the moat a new listing must climb.