plastic basket
Skip itSoft demand (-13.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,298.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.81avg listing price — sweet spot $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£85K£85K/yr · 412K searches
Price range
Bad£3.37–£18.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, plastic basket is a £85K/yr Amazon United Kingdom market (412K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
plastic basket market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £98K–£123K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #84
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 80%
- Out of stock
- 1.4%
- Avg brand age
- 36 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
24 falling
Sellers
68
Top-5 brand share
69%
Top 20: 97%
Top-5 click share
39%
Top 20: 81%
Open market
26%
- Niftii24%
- SmartStore18%
- KEPLIN11%
- CURVER9%
- Amazon Basics7%
- Whitefurze5%
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -13.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top plastic basket search terms
- plastic storage basket74K/yr
- plastic basket68K/yr
- plastic baskets32K/yr
- plastic storage baskets33K/yr
- storage baskets plastic27K/yr
- bathroom storage boxes26K/yr
- plastic baskets for storage25K/yr
- kitchen storage baskets25K/yr
- kitchen basket20K/yr
- basket plastic10K/yr
Top plastic basket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SmartStore Storage Basket with Handles in White 11.4L (36.5x27x15cm) | Plastic Storage Bin from Recycled Plastic | Essence L Storage Box fits A4 paper| Storage with 10-year Warranty
SmartStore£5.714.6★300 rev
Niftii 5-Pack Plastic Storage Baskets with Sturdy Handles Lightweight & Durable Design Ideal for Kitchen Bathroom and Cleaning Organisation 3.9L Capacity 17 x 25 x 11cm
Niftii£8.384.6★2,461 rev
Niftii 5-Pack Plastic Storage Baskets with Sturdy Handles Lightweight & Durable Design Ideal for Kitchen Bathroom and Cleaning Organisation 3.9L Capacity 17 x 25 x 11cm
Niftii£8.254.6★2,461 rev
Niftii 5-Pack Plastic Storage Baskets with Sturdy Handles Lightweight & Durable Design Ideal for Kitchen Bathroom and Cleaning Organisation 3.9L Capacity 17 x 25 x 11cm
Niftii£8.264.6★2,461 rev
SmartStore Storage Basket with Handles in Green 11.4L (36.5x27x15cm) | Plastic Storage Bin from Recycled Plastic | Essence L Storage Box fits A4 paper| Storage with 10-year Warranty
SmartStore£5.744.6★300 rev
Newest
by launch date
Amazon Basics Decorative BPA-Free Plastic Storage Baskets 9.9 x 7.4 x 4.16 Ivory Pack of 6
Amazon Basics£10.67145 rev
Amazon Basics Decorative BPA-Free Plastic Storage Baskets 13.66 x 11.34 x 5.39 Ivory Pack of 4
Amazon Basics£7.69145 rev
G4GADGET Plastic Handy Storage Basket with Handle Durable Small Plastic Basket for Kitchen Bathroom Shelves Lightweight Stackable & Easy to Clean Organizer Box
G4GADGET£3.3740 rev
SmartStore Storage Basket with Handles in White 11.4L (36.5x27x15cm) | Plastic Storage Bin from Recycled Plastic | Essence L Storage Box fits A4 paper| Storage with 10-year Warranty
SmartStore£5.71300 rev
SmartStore Storage Basket with Handles in Green 11.4L (36.5x27x15cm) | Plastic Storage Bin from Recycled Plastic | Essence L Storage Box fits A4 paper| Storage with 10-year Warranty
SmartStore£5.74300 rev
Trending
90-day click momentumAmazon Basics Decorative BPA-Free Plastic Storage Baskets 9.9 x 7.4 x 4.16 Ivory Pack of 6
Amazon Basics£10.674.5★
Amazon Basics Decorative BPA-Free Plastic Storage Baskets 13.66 x 11.34 x 5.39 Ivory Pack of 4
Amazon Basics£7.694.5★
Niftii 5-Pack Plastic Storage Baskets with Sturdy Handles Lightweight & Durable Design Ideal for Kitchen Bathroom and Cleaning Organisation 3.9L Capacity 17 x 25 x 11cm
Niftii£8.384.6★
KEPLIN 5 Pack Plastic Storage Baskets with Handles BPA-Free Dishwasher Safe Organiser Boxes for Kitchen Bathroom Pantry Shelves & Drawers Lightweight Space-Saving Containers 22.3 x 14.8 x 10 cm
KEPLIN£7.384.6★
SmartStore Storage Basket with Handles in Lavender 11.4L (36.5x27x15cm) | Plastic Storage Bin from Recycled Plastic | Essence L Storage Box fits A4 paper| Storage with 10-year Warranty
SmartStore£5.694.6★
What buyers say about plastic basket
What buyers praise and complain about, mined from review topics.What buyers love
“Great spacious storage”
“Excellent Quality”
“Nice and strong”
“Perfect fit”
“Money well spent”
“As advertised”
“Easy to assemble”
“Excellent easy to use and put”
“Nice range of colours”
“Can be kept clean easily”
What buyers complain about
“Not impressed with size”
“Poor quality”
“Too brittle”
“Break so easily”
“Wrong colours were sent to me too”
“It cost cheap”
“plain plastic looks cheap”
“Unusable”
“Waste of money”
“Smell awful”
Top return reasons
Common questions
- Is plastic basket profitable to sell on Amazon United Kingdom?
- The niche generates £85K/yr across 44 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the plastic basket niche?
- 24 brands and 68 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in plastic basket?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.8%.
- When does demand for plastic basket peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the plastic basket niche?
- Listings span £3.37–£18.11; the average listing price is £9.81 (sweet spot $15–$100). The average incumbent carries 1,298 reviews — the moat a new listing must climb.