Skip to content

Plastic Basket

Fail

Demand is soft, at -13.9% this quarter, so Plastic Basket is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£85K/yr412K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
39%top-5 click share · 24 brands · 68 sellers

Flapen Score

Plastic Basket against its category

The dotted line is the Home & Garden average. Past it, Plastic Basket is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plastic Basket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plastic Basket 412K times last year and spent an estimated £85K. The top 5 brands take 69% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
412K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
2.1%
Market size, estimated
£85Ka year
Peak month
September1.4× the quietest month
Top search term
plastic storage basket74K searches a year

02 · Price

A sale here is worth £9.81.

Listings sell for £9.81 on average, from £3.37 to £18.11. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £9.81 that is £981 to £2K a year per listing.

Average price
£9.81under the $15 to $100 sweet spot
Price range
£3.37–£18.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£981–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #84 within Storage & Organisation. It carries 1,298 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
84%
Out of stock, average day
1.4%
Average rank
#84in Storage & Organisation
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,298per listing
Listings tracked
44

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Plastic Basket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

68

Top-5 brand share

69%

Top 20: 97%

Top-5 click share

39%

Top 20: 81%

Open market

26%

  • Niftii24%
  • SmartStore18%
  • KEPLIN11%
  • CURVER9%
  • Amazon Basics7%
  • Whitefurze5%

Demand

Plastic Basket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Plastic Basket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plastic storage basket74K/yr
  • plastic basket68K/yr
  • plastic baskets32K/yr
  • plastic storage baskets33K/yr
  • storage baskets plastic27K/yr
  • bathroom storage boxes26K/yr
  • plastic baskets for storage25K/yr
  • kitchen storage baskets25K/yr
  • kitchen basket20K/yr
  • basket plastic10K/yr

Reviews and returns

What reviews say buyers love and hate about Plastic Basket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.15

Not impressed with size

Small size

Small container

Quality-Overall11%−0.07

Poor quality

Very cheaply made

Absolute rubbish

Strength9%−0.02

Too brittle

Not robust

Fairly brittle

Durability5%−0.05

Break so easily

It's hard to gauge long term durability

3 or 4 of these boxes have broken in the few weeks Ive had them

Color4%−0.02

Wrong colours were sent to me too

colours dont match

Not white

Love

Storage Capacity17%+2.26

Great spacious storage

Good storage

Good strong storage

Quality-Overall16%−0.07

Excellent Quality

Good quality storage containers

Good strong quality

Strength13%−0.02

Nice and strong

Really sturdy baskets

These baskets are very sturdy

Size-Overall12%−0.15

Perfect fit

They fitin the bathroom cabinet nicely

Fits perfect for wall units

Value For Money10%+0.60

Money well spent

Excellent value

Good Value

Return

0.8% Return rate 82% Fixable by listing

Size-Overall70%█▇▇▇▇▇

Not impressed with size

Small size

Small container

Defective Material/Parts7%▆█▇█▆▃
Color6%▃▆█▄▅█

Wrong colours were sent to me too

colours dont match

Not white

Quality-Overall4%▄▅▄▆█▆

Poor quality

Very cheaply made

Absolute rubbish

Strength3%▃█▄▆▇▇

Too brittle

Not robust

Fairly brittle

FAQ

Common Plastic Basket questions

Answered from the same tracked data.